that music can't be revived on AM, check out the Buffalo board. Our board is full of speculation about whether a tiny station in Delaware can make a go of it with oldies, yet KB-1520 couldn't make it happen with 50,000 watts, an incomparable heritage and legendary air talent. Nobody there was under any delusions about investing in HD and waiting for the hordes of listeners to show up, they just packed it in. And if Entercom didn't want to invest in AM's future as a music alternative, how is a mom and pop lightbulb gonna do it? AM is NOT a viable source for music on the radio. Repeat three times a fast. That's why I also don't believe HD radio will make an appreciable dent in the industry. Nobody cares if they can hear talk shows in hi-def, and most typical music listeners can't tell the difference between hi-def and regular FM.
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If there was any doubt...
- Thread starter OldNumber7
- Start date
M
mwebster
Guest
Wait, there's more
Check out the thread about this on the News-Talk board. Mostly the Buffalo Board is holding a wake for the Oldies format on KB (and bashing Entercom for flipping).
Key points:
A "community-based" group announced the end of last week it had an LMA with a Buffalo AM and was flipping to progressive talk with local programming in AM and PM drive, and programs from Air America Radio and Pacifica Radio (plus local programs produced by various community groups).
This afternoon at 3 pm with no-warning (Bala Cynwyd-based) Entercom's WWKB flips from Oldies to progressive talk with a local midday show and programs from Jones Radio.
Earlier in Sacramento, Entercom's KCTC flipped from Standards to go up against an established locally owned station, both doing progressive talk.
Progressive talk is a format that has yet to generate substantial numbers in most markets, and with penetration in the money demos only slightly better than conservative talk. And yet Entercom would rather have part of a small pie than play music on AM.
Meanwhile, I am suprised people on this board aren't posting something like this:
"WAMS programming supplier sold. The company providing music and news for AM 1260 has been sold by West Coast movie and theme park operator and will merge with another radio company. What effect on WAMS programming do you think this will have?"
Check out the thread about this on the News-Talk board. Mostly the Buffalo Board is holding a wake for the Oldies format on KB (and bashing Entercom for flipping).
Key points:
A "community-based" group announced the end of last week it had an LMA with a Buffalo AM and was flipping to progressive talk with local programming in AM and PM drive, and programs from Air America Radio and Pacifica Radio (plus local programs produced by various community groups).
This afternoon at 3 pm with no-warning (Bala Cynwyd-based) Entercom's WWKB flips from Oldies to progressive talk with a local midday show and programs from Jones Radio.
Earlier in Sacramento, Entercom's KCTC flipped from Standards to go up against an established locally owned station, both doing progressive talk.
Progressive talk is a format that has yet to generate substantial numbers in most markets, and with penetration in the money demos only slightly better than conservative talk. And yet Entercom would rather have part of a small pie than play music on AM.
Meanwhile, I am suprised people on this board aren't posting something like this:
"WAMS programming supplier sold. The company providing music and news for AM 1260 has been sold by West Coast movie and theme park operator and will merge with another radio company. What effect on WAMS programming do you think this will have?"
K
KlassikKountry
Guest
Re: I disagree
Many listeners, myself included, would rather hear the music we enjoy on AM, than the junk on FM in this town. Example: if there was a Country Classic, Real Classic Oldies or Heavy Metal/Alternative format on AM, I would listen, rather than hearing whats on the horrible FM band at this writing. I cannot understand how anyone can say music is dead on AM, when it is never given a fair chance, with a good music format and good clear/clean signal. PEN was a very poor excuse for an oldies station, CC and Metal/Alt were never tried, so how can one say it won't work..
Many listeners, myself included, would rather hear the music we enjoy on AM, than the junk on FM in this town. Example: if there was a Country Classic, Real Classic Oldies or Heavy Metal/Alternative format on AM, I would listen, rather than hearing whats on the horrible FM band at this writing. I cannot understand how anyone can say music is dead on AM, when it is never given a fair chance, with a good music format and good clear/clean signal. PEN was a very poor excuse for an oldies station, CC and Metal/Alt were never tried, so how can one say it won't work..
M
musicrrrr
Guest
Re: I disagree
> Many listeners, myself included, would rather hear the music
> we enjoy on AM, than the junk on FM in this town. Example:
> if there was a Country Classic, Real Classic Oldies or Heavy
> Metal/Alternative format on AM, I would listen, rather than
> hearing whats on the horrible FM band at this writing. I
> cannot understand how anyone can say music is dead on AM,
> when it is never given a fair chance, with a good music
> format and good clear/clean signal. PEN was a very poor
> excuse for an oldies station, CC and Metal/Alt were never
> tried, so how can one say it won't work..
>
Metal/Alt on AM? It's not the most farfetched thing I've ever heard. Think about it...hypothetically:
I am a 20 year old punk who likes modern/alternative rock...guess what, in this town, there is no FM outlet for my music. If 1210 with that massive signal switched to a rock format targeting a younger audience, I might actually listen on AM.
But here's the reality, it's not going to happen. There is a reason the rock formats are dying on terrestrial radio...it's because of satellite radio! Sirius has almost 20 rock stations with NO commercials! This is one of the factors contributing to the demise of FM rock radio.
And the AM band ain't gonna save the format! Even if digital/HD AM becomes a reality, there are already problems with night reception. And without a digital AM band, music sounds terrible, and most low power AM stations are unlistenable outside of a few miles from the transmitter.
> Many listeners, myself included, would rather hear the music
> we enjoy on AM, than the junk on FM in this town. Example:
> if there was a Country Classic, Real Classic Oldies or Heavy
> Metal/Alternative format on AM, I would listen, rather than
> hearing whats on the horrible FM band at this writing. I
> cannot understand how anyone can say music is dead on AM,
> when it is never given a fair chance, with a good music
> format and good clear/clean signal. PEN was a very poor
> excuse for an oldies station, CC and Metal/Alt were never
> tried, so how can one say it won't work..
>
Metal/Alt on AM? It's not the most farfetched thing I've ever heard. Think about it...hypothetically:
I am a 20 year old punk who likes modern/alternative rock...guess what, in this town, there is no FM outlet for my music. If 1210 with that massive signal switched to a rock format targeting a younger audience, I might actually listen on AM.
But here's the reality, it's not going to happen. There is a reason the rock formats are dying on terrestrial radio...it's because of satellite radio! Sirius has almost 20 rock stations with NO commercials! This is one of the factors contributing to the demise of FM rock radio.
And the AM band ain't gonna save the format! Even if digital/HD AM becomes a reality, there are already problems with night reception. And without a digital AM band, music sounds terrible, and most low power AM stations are unlistenable outside of a few miles from the transmitter.
K
KeithThompson
Guest
I think you may have cause and effect reversed
I think the reason many metal/alt rock fans are going to satellite is because these formats are not working on terrestrial radio, therefore its the only place to get it. The format was in decline before satellite radio began growing.
> > Many listeners, myself included, would rather hear the
> music
> > we enjoy on AM, than the junk on FM in this town.
> Example:
> > if there was a Country Classic, Real Classic Oldies or
> Heavy
> > Metal/Alternative format on AM, I would listen, rather
> than
> > hearing whats on the horrible FM band at this writing. I
> > cannot understand how anyone can say music is dead on AM,
> > when it is never given a fair chance, with a good music
> > format and good clear/clean signal. PEN was a very poor
> > excuse for an oldies station, CC and Metal/Alt were never
> > tried, so how can one say it won't work..
> >
>
> Metal/Alt on AM? It's not the most farfetched thing I've
> ever heard. Think about it...hypothetically:
>
> I am a 20 year old punk who likes modern/alternative
> rock...guess what, in this town, there is no FM outlet for
> my music. If 1210 with that massive signal switched to a
> rock format targeting a younger audience, I might actually
> listen on AM.
>
> But here's the reality, it's not going to happen. There is
> a reason the rock formats are dying on terrestrial
> radio...it's because of satellite radio! Sirius has almost
> 20 rock stations with NO commercials! This is one of the
> factors contributing to the demise of FM rock radio.
>
> And the AM band ain't gonna save the format! Even if
> digital/HD AM becomes a reality, there are already problems
> with night reception. And without a digital AM band, music
> sounds terrible, and most low power AM stations are
> unlistenable outside of a few miles from the transmitter.
>
I think the reason many metal/alt rock fans are going to satellite is because these formats are not working on terrestrial radio, therefore its the only place to get it. The format was in decline before satellite radio began growing.
> > Many listeners, myself included, would rather hear the
> music
> > we enjoy on AM, than the junk on FM in this town.
> Example:
> > if there was a Country Classic, Real Classic Oldies or
> Heavy
> > Metal/Alternative format on AM, I would listen, rather
> than
> > hearing whats on the horrible FM band at this writing. I
> > cannot understand how anyone can say music is dead on AM,
> > when it is never given a fair chance, with a good music
> > format and good clear/clean signal. PEN was a very poor
> > excuse for an oldies station, CC and Metal/Alt were never
> > tried, so how can one say it won't work..
> >
>
> Metal/Alt on AM? It's not the most farfetched thing I've
> ever heard. Think about it...hypothetically:
>
> I am a 20 year old punk who likes modern/alternative
> rock...guess what, in this town, there is no FM outlet for
> my music. If 1210 with that massive signal switched to a
> rock format targeting a younger audience, I might actually
> listen on AM.
>
> But here's the reality, it's not going to happen. There is
> a reason the rock formats are dying on terrestrial
> radio...it's because of satellite radio! Sirius has almost
> 20 rock stations with NO commercials! This is one of the
> factors contributing to the demise of FM rock radio.
>
> And the AM band ain't gonna save the format! Even if
> digital/HD AM becomes a reality, there are already problems
> with night reception. And without a digital AM band, music
> sounds terrible, and most low power AM stations are
> unlistenable outside of a few miles from the transmitter.
>
M
musicrrrr
Guest
I disagree
I think the reason many metal/alt rock fans are going to
> satellite is because these formats are not working on
> terrestrial radio,
But why aren't they working on terrestrial radio? Because of target demograpics? Doubt it. There are plenty of rock-oriented demographics to serve. It's not working because of the commercial free alternatives of satellite radio.
>The format was in decline before satellite radio began
> growing.
Maybe, maybe not. Satellite radio has been around for at least 5 years, the decline of rock radio has been within the last one or two years.
The suits probably realized early the impending popularity of satellite radio and rock formats and probably made the switch to other formats before their competitors had the chance to jump on the hip/hop, jack, etc. bandwagon. It's the domino effect.
I think the reason many metal/alt rock fans are going to
> satellite is because these formats are not working on
> terrestrial radio,
But why aren't they working on terrestrial radio? Because of target demograpics? Doubt it. There are plenty of rock-oriented demographics to serve. It's not working because of the commercial free alternatives of satellite radio.
>The format was in decline before satellite radio began
> growing.
Maybe, maybe not. Satellite radio has been around for at least 5 years, the decline of rock radio has been within the last one or two years.
The suits probably realized early the impending popularity of satellite radio and rock formats and probably made the switch to other formats before their competitors had the chance to jump on the hip/hop, jack, etc. bandwagon. It's the domino effect.
H
HomerJay
Guest
Re: I think you may have cause and effect reversed
> I think the reason many metal/alt rock fans are going to
> satellite is because these formats are not working on
> terrestrial radio, therefore its the only place to get it.
> The format was in decline before satellite radio began
> growing.
>
Exactly. As a culture, we've become much more niche oriented--we want something specific to our tastes. It's not just radio, but you can't look at radio without looking at the larger societal trends. We're not in the same world we were a generation ago, and we're not going back there anytime soon.
Satellite radio has the same advantage satellite/cable TV has--national scale and channel capacity. You couldn't make a go of a cooking channel on a local level, but nationally it works. Same with the hyper-targeted niche music formats. Broadcast TV is never going to have the same audience it once did, and neither will radio. The same reason you have court and talk shows on seemingly every channel at once is the same reason you have so many radio outlets playing variations of the same formats. And just like channels 6 and 57 don't have the entirely same audience, there's going to be overlap.
> I think the reason many metal/alt rock fans are going to
> satellite is because these formats are not working on
> terrestrial radio, therefore its the only place to get it.
> The format was in decline before satellite radio began
> growing.
>
Exactly. As a culture, we've become much more niche oriented--we want something specific to our tastes. It's not just radio, but you can't look at radio without looking at the larger societal trends. We're not in the same world we were a generation ago, and we're not going back there anytime soon.
Satellite radio has the same advantage satellite/cable TV has--national scale and channel capacity. You couldn't make a go of a cooking channel on a local level, but nationally it works. Same with the hyper-targeted niche music formats. Broadcast TV is never going to have the same audience it once did, and neither will radio. The same reason you have court and talk shows on seemingly every channel at once is the same reason you have so many radio outlets playing variations of the same formats. And just like channels 6 and 57 don't have the entirely same audience, there's going to be overlap.
Re: I think you may have cause and effect reversed
> I think the reason many metal/alt rock fans are going to
> satellite is because these formats are not working on
> terrestrial radio, therefore its the only place to get it.
> The format was in decline before satellite radio began
> growing.
or a slightly different spin:
It could also be said that there are less and less metal/alt rock stations becuse the fans of this genre have given up terrestrial radio to go to satellite. The audience is still there, they just prefer the choices satellite has, and even if a Y-100 type station were revived, it's probably too late, people who have moved to satellite for their rock fix will probably not be coming back.
> I think the reason many metal/alt rock fans are going to
> satellite is because these formats are not working on
> terrestrial radio, therefore its the only place to get it.
> The format was in decline before satellite radio began
> growing.
or a slightly different spin:
It could also be said that there are less and less metal/alt rock stations becuse the fans of this genre have given up terrestrial radio to go to satellite. The audience is still there, they just prefer the choices satellite has, and even if a Y-100 type station were revived, it's probably too late, people who have moved to satellite for their rock fix will probably not be coming back.
K
KeithThompson
Guest
Re: I think you may have cause and effect reversed
The audience is there, but there's not enough of it to make for a commercially viable format. It's not so much that there's a lack of audience, but its an audience that isn't the most desirable for advertisers to reach. That is true for a couple of reasons...advertisers tend to go after the 25-54 demographic and tend to go after women (this is generally a young male driven format), also it seems that this audience is somewhat hostile to advertising (much more so than the general population) making it very difficult for terrestrial commercial broadcasters to please them.
> > I think the reason many metal/alt rock fans are going to
> > satellite is because these formats are not working on
> > terrestrial radio, therefore its the only place to get it.
>
> > The format was in decline before satellite radio began
> > growing.
>
> or a slightly different spin:
>
> It could also be said that there are less and less metal/alt
> rock stations becuse the fans of this genre have given up
> terrestrial radio to go to satellite. The audience is still
> there, they just prefer the choices satellite has, and even
> if a Y-100 type station were revived, it's probably too
> late, people who have moved to satellite for their rock fix
> will probably not be coming back.
>
The audience is there, but there's not enough of it to make for a commercially viable format. It's not so much that there's a lack of audience, but its an audience that isn't the most desirable for advertisers to reach. That is true for a couple of reasons...advertisers tend to go after the 25-54 demographic and tend to go after women (this is generally a young male driven format), also it seems that this audience is somewhat hostile to advertising (much more so than the general population) making it very difficult for terrestrial commercial broadcasters to please them.
> > I think the reason many metal/alt rock fans are going to
> > satellite is because these formats are not working on
> > terrestrial radio, therefore its the only place to get it.
>
> > The format was in decline before satellite radio began
> > growing.
>
> or a slightly different spin:
>
> It could also be said that there are less and less metal/alt
> rock stations becuse the fans of this genre have given up
> terrestrial radio to go to satellite. The audience is still
> there, they just prefer the choices satellite has, and even
> if a Y-100 type station were revived, it's probably too
> late, people who have moved to satellite for their rock fix
> will probably not be coming back.
>
K
KeithThompson
Guest
Re: I disagree
It is target demographics, actually. There is an audience, but it's not the most desirable for advertisers. As I stated in a reply above, most advertisers are going after the 25-54 demographic and are going after women. This is also a demographic that is much more hostile towards commercials than the normal audience, so its hard for commercial radio to please both advertisers and listeners by programming this format.
As for the format being in decline for years, it's not as much because of ratings as it is in lack of being able to attract advertisers. That's been true for at least a decade. It's not enough to look at the posted 12+ ratings that you see these stations getting without understanding the demographics involved. If anything, this is a natural audience for satellite radio to reach because and illustrates to me that satellite radio is something that will serve as a complement to terrestrial radio rather than a replacement for it (much as cable TV serves as a complement to broadcast TV).
> I think the reason many metal/alt rock fans are going to
> > satellite is because these formats are not working on
> > terrestrial radio,
>
> But why aren't they working on terrestrial radio? Because
> of target demograpics? Doubt it. There are plenty of
> rock-oriented demographics to serve. It's not working
> because of the commercial free alternatives of satellite
> radio.
>
> >The format was in decline before satellite radio began
> > growing.
>
> Maybe, maybe not. Satellite radio has been around for at
> least 5 years, the decline of rock radio has been within the
> last one or two years.
>
> The suits probably realized early the impending popularity
> of satellite radio and rock formats and probably made the
> switch to other formats before their competitors had the
> chance to jump on the hip/hop, jack, etc. bandwagon. It's
> the domino effect.
>
It is target demographics, actually. There is an audience, but it's not the most desirable for advertisers. As I stated in a reply above, most advertisers are going after the 25-54 demographic and are going after women. This is also a demographic that is much more hostile towards commercials than the normal audience, so its hard for commercial radio to please both advertisers and listeners by programming this format.
As for the format being in decline for years, it's not as much because of ratings as it is in lack of being able to attract advertisers. That's been true for at least a decade. It's not enough to look at the posted 12+ ratings that you see these stations getting without understanding the demographics involved. If anything, this is a natural audience for satellite radio to reach because and illustrates to me that satellite radio is something that will serve as a complement to terrestrial radio rather than a replacement for it (much as cable TV serves as a complement to broadcast TV).
> I think the reason many metal/alt rock fans are going to
> > satellite is because these formats are not working on
> > terrestrial radio,
>
> But why aren't they working on terrestrial radio? Because
> of target demograpics? Doubt it. There are plenty of
> rock-oriented demographics to serve. It's not working
> because of the commercial free alternatives of satellite
> radio.
>
> >The format was in decline before satellite radio began
> > growing.
>
> Maybe, maybe not. Satellite radio has been around for at
> least 5 years, the decline of rock radio has been within the
> last one or two years.
>
> The suits probably realized early the impending popularity
> of satellite radio and rock formats and probably made the
> switch to other formats before their competitors had the
> chance to jump on the hip/hop, jack, etc. bandwagon. It's
> the domino effect.
>
K
KC2LDY
Guest
Re: I disagree
> It is target demographics, actually. There is an audience,
> but it's not the most desirable for advertisers. As I
> stated in a reply above, most advertisers are going after
> the 25-54 demographic and are going after women. This is
> also a demographic that is much more hostile towards
> commercials than the normal audience, so its hard for
> commercial radio to please both advertisers and listeners by
> programming this format.
>
> As for the format being in decline for years, it's not as
> much because of ratings as it is in lack of being able to
> attract advertisers. That's been true for at least a decade.
> It's not enough to look at the posted 12+ ratings that you
> see these stations getting without understanding the
> demographics involved. If anything, this is a natural
> audience for satellite radio to reach because and
> illustrates to me that satellite radio is something that
> will serve as a complement to terrestrial radio rather than
> a replacement for it (much as cable TV serves as a
> complement to broadcast TV).<<
You're absolutely right here. But one has to wonder when something is going to give. With everyone chasing women in the 25-54 demo (and really, more like 25-49) there can't be many winners. The radio industry (and the media industry in general), despite all the bravado about HD Radio being the fix everyone has been waiting for, will probably have to change its priorities and business model or end up shrinking.
Steve
KC2LDY
> It is target demographics, actually. There is an audience,
> but it's not the most desirable for advertisers. As I
> stated in a reply above, most advertisers are going after
> the 25-54 demographic and are going after women. This is
> also a demographic that is much more hostile towards
> commercials than the normal audience, so its hard for
> commercial radio to please both advertisers and listeners by
> programming this format.
>
> As for the format being in decline for years, it's not as
> much because of ratings as it is in lack of being able to
> attract advertisers. That's been true for at least a decade.
> It's not enough to look at the posted 12+ ratings that you
> see these stations getting without understanding the
> demographics involved. If anything, this is a natural
> audience for satellite radio to reach because and
> illustrates to me that satellite radio is something that
> will serve as a complement to terrestrial radio rather than
> a replacement for it (much as cable TV serves as a
> complement to broadcast TV).<<
You're absolutely right here. But one has to wonder when something is going to give. With everyone chasing women in the 25-54 demo (and really, more like 25-49) there can't be many winners. The radio industry (and the media industry in general), despite all the bravado about HD Radio being the fix everyone has been waiting for, will probably have to change its priorities and business model or end up shrinking.
Steve
KC2LDY
K
KeithThompson
Guest
Re: I disagree
Good point. You're absolutely right that the business and programming model for radio will likely change in the future. The only thing constant in the radio biz is change. The business is nothing at all like it was when I got started around 20 years and will likely be very different 20 years from now.
By the way, I think wireless internet will be the big thing in the future and radio stations who have done a good job of branding their internet streaming and web presence will be the future leaders. Of course, I could be dead wrong too.
> > It is target demographics, actually. There is an
> audience,
> > but it's not the most desirable for advertisers. As I
> > stated in a reply above, most advertisers are going after
> > the 25-54 demographic and are going after women. This is
> > also a demographic that is much more hostile towards
> > commercials than the normal audience, so its hard for
> > commercial radio to please both advertisers and listeners
> by
> > programming this format.
> >
> > As for the format being in decline for years, it's not as
> > much because of ratings as it is in lack of being able to
> > attract advertisers. That's been true for at least a
> decade.
> > It's not enough to look at the posted 12+ ratings that you
>
> > see these stations getting without understanding the
> > demographics involved. If anything, this is a natural
> > audience for satellite radio to reach because and
> > illustrates to me that satellite radio is something that
> > will serve as a complement to terrestrial radio rather
> than
> > a replacement for it (much as cable TV serves as a
> > complement to broadcast TV).
>
Good point. You're absolutely right that the business and programming model for radio will likely change in the future. The only thing constant in the radio biz is change. The business is nothing at all like it was when I got started around 20 years and will likely be very different 20 years from now.
By the way, I think wireless internet will be the big thing in the future and radio stations who have done a good job of branding their internet streaming and web presence will be the future leaders. Of course, I could be dead wrong too.
> > It is target demographics, actually. There is an
> audience,
> > but it's not the most desirable for advertisers. As I
> > stated in a reply above, most advertisers are going after
> > the 25-54 demographic and are going after women. This is
> > also a demographic that is much more hostile towards
> > commercials than the normal audience, so its hard for
> > commercial radio to please both advertisers and listeners
> by
> > programming this format.
> >
> > As for the format being in decline for years, it's not as
> > much because of ratings as it is in lack of being able to
> > attract advertisers. That's been true for at least a
> decade.
> > It's not enough to look at the posted 12+ ratings that you
>
> > see these stations getting without understanding the
> > demographics involved. If anything, this is a natural
> > audience for satellite radio to reach because and
> > illustrates to me that satellite radio is something that
> > will serve as a complement to terrestrial radio rather
> than
> > a replacement for it (much as cable TV serves as a
> > complement to broadcast TV).
>
H
HomerJay
Guest
Re: I think you may have cause and effect reversed
> The audience is there, but there's not enough of it to make
> for a commercially viable format.
That's the key, and it parallels the explosion in niche cable networks on the TV side. There's a devoted audience for history...and cooking...and home & garden...but not enough to make the economics work locally. Satellite has the capacity to offer dozens of flavors so a "rock" fan can find exactly what they want without enduring something they don't like (for the most part anyway). Satellite can scoop up the groups of fans and make a go of it in a way terrestrial radio simply isn't equipped to do. Maybe certain markets can support a particular format based on local demographics, but it isn't always going to be there.
> The audience is there, but there's not enough of it to make
> for a commercially viable format.
That's the key, and it parallels the explosion in niche cable networks on the TV side. There's a devoted audience for history...and cooking...and home & garden...but not enough to make the economics work locally. Satellite has the capacity to offer dozens of flavors so a "rock" fan can find exactly what they want without enduring something they don't like (for the most part anyway). Satellite can scoop up the groups of fans and make a go of it in a way terrestrial radio simply isn't equipped to do. Maybe certain markets can support a particular format based on local demographics, but it isn't always going to be there.
K
KlassikKountry
Guest
Re: I disagree
Bottom line is, the industry is controlled by the suits, people think its just a funny made up senerio, but there are actually these old bald headed, cigar smoking, puny white dudes, that control what the people hear, sitting at desks in plush office building high up in the metro. I should talk, I am 56 but not bald, at least. For the past two decades it is Rap/Hip Hop, good demo for spending without thinking. What can one expect from these young kids if all they are exposed to is Rap and Hip Hop. Just tune in MTV-Hits, MTV-2, MTV-Jamz and VH1-Soul, its over 90% Rap and Hip Hop, where is the Rock product, the only outlet is VH1-C, which is also adding more Urban tunes. Would the MTV execs launch a full time Rock channel, that plays Hard Rock, Metal and Alternative from the last 10 years??? Where are the new albums by Priest, Crue, Rush, HIM, Hawth Heights, Nobis, P. Roach, Casanovas, Demon Hunter, Rise Against, Exodus and dozens of other great bands, where can you hear this on T-Radio, the product is out there, but not enforced. Rock and Country acts sell out faster than any other brand of music, without any advertisement or fanfare. Rock, Metal and Alternative are alive and well, but you cannot enjoy them on T-Radio until the suits say, "Make It So". To sum it up, I would tune in 560, 610, 990, 1210, even 1540, if they played this music, rather than anything on FM now-adays in Philly. Sorry for the rant...
Bottom line is, the industry is controlled by the suits, people think its just a funny made up senerio, but there are actually these old bald headed, cigar smoking, puny white dudes, that control what the people hear, sitting at desks in plush office building high up in the metro. I should talk, I am 56 but not bald, at least. For the past two decades it is Rap/Hip Hop, good demo for spending without thinking. What can one expect from these young kids if all they are exposed to is Rap and Hip Hop. Just tune in MTV-Hits, MTV-2, MTV-Jamz and VH1-Soul, its over 90% Rap and Hip Hop, where is the Rock product, the only outlet is VH1-C, which is also adding more Urban tunes. Would the MTV execs launch a full time Rock channel, that plays Hard Rock, Metal and Alternative from the last 10 years??? Where are the new albums by Priest, Crue, Rush, HIM, Hawth Heights, Nobis, P. Roach, Casanovas, Demon Hunter, Rise Against, Exodus and dozens of other great bands, where can you hear this on T-Radio, the product is out there, but not enforced. Rock and Country acts sell out faster than any other brand of music, without any advertisement or fanfare. Rock, Metal and Alternative are alive and well, but you cannot enjoy them on T-Radio until the suits say, "Make It So". To sum it up, I would tune in 560, 610, 990, 1210, even 1540, if they played this music, rather than anything on FM now-adays in Philly. Sorry for the rant...
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