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If Toucher leaves....

R

RTibbs02

So whether you like him or not assume for a moment toucher does leave in the near future. What happens next? Also Jimmy's contract is up next month from what I have read here. Do they extend his contract for a short period of time until the new ownership is in place and make a decision on where they want to take the station and the morning show.

Does Cumulus take 99x in an older skewing direction. Say a jack-like format or a Classic Rock with a heavy emphasis on 90's rock that represents the station's best period? If that's what they do it probably makes sense to keep Jimmy and jettison Toucher if he does not leave on his own terms shortly. For a staton that tries to cater to the younger crown their recent adition was a mid 40's sports guy. I like Mitch Evans but again I am 37 so not really 99x current
target audiencs. It is not like someone is dominate the rock genre for this audience. You have 96rock and TRG but not exactly appealing to all. You have Dave FM who has quickly lost that new car smell and a junker of a morning show. And now we have the River and their monotonous playlist. If they go the Voicetracking route as opposed to local host they are destined to be a 2.3 share station. Can 99x make that leap? Or what else do you think they might turn into. I think either way we are seeing the end of 99x as we know it today.
 
> So whether you like him or not assume for a moment toucher
> does leave in the near future. What happens next? Also
> Jimmy's contract is up next month from what I have read
> here. Do they extend his contract for a short period of time
> until the new ownership is in place and make a decision on
> where they want to take the station and the morning show.
>
> Does Cumulus take 99x in an older skewing direction. Say a
> jack-like format or a Classic Rock with a heavy emphasis on
> 90's rock that represents the station's best period? If
> that's what they do it probably makes sense to keep Jimmy
> and jettison Toucher if he does not leave on his own terms
> shortly. For a staton that tries to cater to the younger
> crown their recent adition was a mid 40's sports guy. I
> like Mitch Evans but again I am 37 so not really 99x current
>
> target audiencs. It is not like someone is dominate the rock
> genre for this audience. You have 96rock and TRG but not
> exactly appealing to all. You have Dave FM who has quickly
> lost that new car smell and a junker of a morning show. And
> now we have the River and their monotonous playlist. If they
> go the Voicetracking route as opposed to local host they are
> destined to be a 2.3 share station. Can 99x make that leap?
> Or what else do you think they might turn into. I think
> either way we are seeing the end of 99x as we know it today.
>

If they go into a 90s way of thinking, wouldn't that bleed into some of 96 Rock's current territory? I may be wrong with that assumption.

I can't see them going classic rock. Ooooh, how about blues? "99X, keeping your blues alive and live!" Yeah, I'm losing my mind while at work today.

BTW, it is my humble opinion that a rock and roll station does not exist in this city. I know rock and roll, I study rock and roll, we have no rock and roll.<P ID="signature">______________
Album 88 - 88.5FM
Psychobilly Freakout Mondays from 8-10pm</P>
 
> > So whether you like him or not assume for a moment toucher
>
> > does leave in the near future. What happens next? Also
> > Jimmy's contract is up next month from what I have read
> > here. Do they extend his contract for a short period of
> time
> > until the new ownership is in place and make a decision on
>
> > where they want to take the station and the morning show.
>
> >
> > Does Cumulus take 99x in an older skewing direction. Say a
>
> > jack-like format or a Classic Rock with a heavy emphasis
> on
> > 90's rock that represents the station's best period? If
> > that's what they do it probably makes sense to keep Jimmy
> > and jettison Toucher if he does not leave on his own terms
>
> > shortly. For a staton that tries to cater to the younger
> > crown their recent adition was a mid 40's sports guy. I
> > like Mitch Evans but again I am 37 so not really 99x
> current
> >
> > target audiencs. It is not like someone is dominate the
> rock
> > genre for this audience. You have 96rock and TRG but not
> > exactly appealing to all. You have Dave FM who has quickly
>
> > lost that new car smell and a junker of a morning show.
> And
> > now we have the River and their monotonous playlist. If
> they
> > go the Voicetracking route as opposed to local host they
> are
> > destined to be a 2.3 share station. Can 99x make that
> leap?
> > Or what else do you think they might turn into. I think
> > either way we are seeing the end of 99x as we know it
> today.
> >
>
> If they go into a 90s way of thinking, wouldn't that bleed
> into some of 96 Rock's current territory? I may be wrong
> with that assumption.
>
> I can't see them going classic rock. Ooooh, how about
> blues? "99X, keeping your blues alive and live!" Yeah, I'm
> losing my mind while at work today.
>
> BTW, it is my humble opinion that a rock and roll station
> does not exist in this city. I know rock and roll, I study
> rock and roll, we have no rock and roll.
>
Not really but it can be confusing because they did do away with 90's and then a few months ago they added some back but I just looked at there last 4 hours of their playlist on yes.com and did not see any songs from the 90's except maybe a Black Crowes song. Other than that their playlist is primarily 70's and some 80's. They don't even play much hair metal.

Classic rock might not be the best term to use. but I can see it being Rock focusing on the 80's, 90's and probably still trying to play in the new music arena but not like they are. More like the way Dave plays new songs. Probably wouldn't play a lot of chevelle or something like that naymore but would play 311. I just don't think they will stay the current course when new management takes over but there still is enough equity there to not completely turn off every current listener by going country.

Just my senselss 2 cent. I guess I am going a little crazy at work today myself.
 
> Not really but it can be confusing because they did do away
> with 90's and then a few months ago they added some back but
> I just looked at there last 4 hours of their playlist on
> yes.com and did not see any songs from the 90's except maybe
> a Black Crowes song. Other than that their playlist is
> primarily 70's and some 80's. They don't even play much hair
> metal.
>
> Classic rock might not be the best term to use. but I can
> see it being Rock focusing on the 80's, 90's and probably
> still trying to play in the new music arena but not like
> they are. More like the way Dave plays new songs. Probably
> wouldn't play a lot of chevelle or something like that
> naymore but would play 311. I just don't think they will
> stay the current course when new management takes over but
> there still is enough equity there to not completely turn
> off every current listener by going country.
>
> Just my senselss 2 cent. I guess I am going a little crazy
> at work today myself.
>

I'd love to see a station that played metal, even if it was a couple hours a night. My station has a metal show after mine on Monday nights, but it's just not enough. Meh. It's about now that someone should chime in to tell me to buy XM.

I look forward to the changes at 99X. I'd like to see them keep all their jocks (okay, maybe get rid of one or two and hire me) and focus their music on a more targeted audience. I think they're a bit too broad and need to get back to what they do best - alternative rock. Leave bands like The Darkness to 96 Rock.<P ID="signature">______________
Album 88 - 88.5FM
Psychobilly Freakout Mondays from 8-10pm</P>
 
> So whether you like him or not assume for a moment toucher
> does leave in the near future. What happens next? Also
> Jimmy's contract is up next month from what I have read
> here. Do they extend his contract for a short period of time
> until the new ownership is in place and make a decision on
> where they want to take the station and the morning show.
>
> Does Cumulus take 99x in an older skewing direction. Say a
> jack-like format or a Classic Rock with a heavy emphasis on
> 90's rock that represents the station's best period? If
> that's what they do it probably makes sense to keep Jimmy
> and jettison Toucher if he does not leave on his own terms
> shortly. For a staton that tries to cater to the younger
> crown their recent adition was a mid 40's sports guy. I
> like Mitch Evans but again I am 37 so not really 99x current
>
> target audiencs. It is not like someone is dominate the rock
> genre for this audience. You have 96rock and TRG but not
> exactly appealing to all. You have Dave FM who has quickly
> lost that new car smell and a junker of a morning show. And
> now we have the River and their monotonous playlist. If they
> go the Voicetracking route as opposed to local host they are
> destined to be a 2.3 share station. Can 99x make that leap?
> Or what else do you think they might turn into. I think
> either way we are seeing the end of 99x as we know it today.
>

If Freddy T leaves look for the Axel, Jimmy and Leslie morning show. Nothing big is gonna change, even though Cumulus has a new train set, they aren't gonna play with it for a while.<P ID="signature">______________
It's radio, not brain surgery - Jim deCastro

When in Atlanta, listen to 85 FM DIRK!</P>
 
Toucher would be happier some place else, and will probably thrive doing his kinda schtick. Jimmy needs to get out of rock, and get his own talk show. He'd probably do well there. Leslie??? I think she has a pleasant voice, and didn't do a bad job programming in the 90's. Not sure what to do with her. She does know the biz though, and probably should give up the on-air for voiceovers, and an executive position.

As for a new morning show, and 99X as a whole??? I just wish the suits would just once understand that you have to build a radio station, and talent, and that doesn't happen overnight. It takes time, and effort ( and money!). Looking for a prefab solution isn't going to pan out in the long run. But radio stations, formats, and musical acts these days are short lived.

Gotta keep those stock holders happy! <P ID="signature">______________
" All my life I've always had my *#@$ together...Problem is I've never been able to pick it up" (Burt Reynolds "The Longest yard")</P>
 
I just got off the phone with a low level source at 99X. He tells me that 99X will be flipping formats March 1. Here is a list of some of the artists that have been loaded in the the music library:

Ray Condo And His Ricochets, Reverend Horton Heat, Wanda Jackson, Sonoramic Commando, Elvis Presley, HorrorPops, Scotch Greens, Dash Rip Rock, Rocket 350, Koffin Kats, The Dempseys, Th' Legendary Shack Shackers, Johnny Knox and Hi Test, The Cogburns and The Screamin' Demons.

Sounds like it’s gonna be a kick but format. <P ID="signature">______________
It's radio, not brain surgery - Jim deCastro

When in Atlanta, listen to 85 FM DIRK!</P>
 
> I just got off the phone with a low level source at 99X. He
> tells me that 99X will be flipping formats March 1. Here is
> a list of some of the artists that have been loaded in the
> the music library:
>
> Ray Condo And His Ricochets, Reverend Horton Heat, Wanda
> Jackson, Sonoramic Commando, Elvis Presley, HorrorPops,
> Scotch Greens, Dash Rip Rock, Rocket 350, Koffin Kats, The
> Dempseys, Th' Legendary Shack Shackers, Johnny Knox and Hi
> Test, The Cogburns and The Screamin' Demons.
>
> Sounds like it’s gonna be a kick but format.
>

I'd cry if they did that.

I find it hard to beleive though, otherwise, if I were a station that was going to flip within the week, I wouldn't do 2 LiveX recordings anywhere near the fliptime (they did one Thursday and one Friday)....
 
> I just got off the phone with a low level source at 99X. He
> tells me that 99X will be flipping formats March 1. Here is
> a list of some of the artists that have been loaded in the
> the music library:
>
> Ray Condo And His Ricochets, Reverend Horton Heat, Wanda
> Jackson, Sonoramic Commando, Elvis Presley, HorrorPops,
> Scotch Greens, Dash Rip Rock, Rocket 350, Koffin Kats, The
> Dempseys, Th' Legendary Shack Shackers, Johnny Knox and Hi
> Test, The Cogburns and The Screamin' Demons.
>
> Sounds like it’s gonna be a kick but format.
>
Does that mean they will be changing their name to Album 99?
 
> It doesn't mean if this fantasy of Neil's atually happens it
> will preclude some of their current artists.
>
What's scary is that someone thought it was true. Funnier still is that Andy, a.k.a. Digital Devil, doesn't recognize his own playlist and comment on it.

If anything, 99X will become Q or Sunny 99.<P ID="signature">______________
It's radio, not brain surgery - Jim deCastro

When in Atlanta, listen to 85 FM DIRK!</P>
 
Just curious...why???

Granted, i'm not a "radio person", but why exactly all the speculation on this board that 99X will suddenly flip??? I mean, I follow the arbitron ratings for 99X's targeted demo, and while they are not at their pinnacle in the 90s, much of their lost ground is because of the Buzz, especially recently. Why switch? Where are these brand new listeners gonna come from? Why give up their position to a little runt subservient of Clear Channel?

I would venture a guess that 99X has one of the most loyal and affluent (read: young, 20s and 30s, lots of disposable income...no WSB, but still...) listener bases in Atlanta. Am I that wrong on that?<P ID="edit"><FONT class="small">Edited by Wreck79 on 02/23/06 03:49 AM.</FONT></P>
 
> I just got off the phone with a low level source at 99X. He
> tells me that 99X will be flipping formats March 1. Here is
> a list of some of the artists that have been loaded in the
> the music library:
>
> Ray Condo And His Ricochets, Reverend Horton Heat, Wanda
> Jackson, Sonoramic Commando, Elvis Presley, HorrorPops,
> Scotch Greens, Dash Rip Rock, Rocket 350, Koffin Kats, The
> Dempseys, Th' Legendary Shack Shackers, Johnny Knox and Hi
> Test, The Cogburns and The Screamin' Demons.
>
> Sounds like it’s gonna be a kick but format.
>


Sorry to doubt you, but I'll believe it when I hear it! But if it does happen my dial will be locked in on it.

What a great playlist!<P ID="signature">______________
" All my life I've always had my *#@$ together...Problem is I've never been able to pick it up" (Burt Reynolds "The Longest yard")</P>
 
> >
> Does that mean they will be changing their name to Album 99?
>



I'd change the name to 99 OCTANE!<P ID="signature">______________
" All my life I've always had my *#@$ together...Problem is I've never been able to pick it up" (Burt Reynolds "The Longest yard")</P>
 
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