Why not Phoenix and KFWhyEye? http://www.radio-info.com/news/multiple-clear-channel-signal-flips-in-tucson-arizona Nurse Jeff and I've been beatin' this drum even before KT'R moved from Ancient Modulation to 92~Three. It's time!
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
If Tucson Can Do It....
- Thread starter DrAkbar
- Start date
As in "102-point-five-fifty KFYI"? Seeing as how 95-point-five already flipped...
or does Cheap Channel give up on Beth Eva already and flip again?
or does Cheap Channel give up on Beth Eva already and flip again?
Dr. Akbar said:
I think would make more sense to turn XTRA 910 into XTRA 95.5. Who younger than room temperature would be interested in teabagger-talk on FM?
Rush and Hannity might have appealed to The Sacred Sales DemosTM 10-20 years ago, but that group is now the "Get off my lawn!" generation. As bad as XTRA is as a local sports-talker, at least they have the Coyotes, NASCAR, and the Westwood One games. Plus, 95.5 is audible valley-wide, where 910 has signal problems in parts of Snobsdale and the snowbird neighborhoods in Geezer World east Mesa. The juvenile Fox Sports Radio programming would appeal more to the younger FM listeners as well.
KeithE4 said:
Younger than what?
I mean, I agree that moving angry "get off my lawn!" talk to Fabulous Modulation might not be the smartest move, but I'm less convinced that sports is a better fit.
How many young (er) people listen to sports on the radio? It isn't a rhetorical question...I'm asking...how many?
Because as much as I dislike Eva, I can't imagine that the AQH share for that signal would go up if you parked a sports station there.
Ford said:
Younger than about 40. Certainly younger than the average ESPN Radio listener, I would think. ESPN Radio seems to want to attract a more mature listenership than FSR, at least to me.
Judging by the number of sports stations moving from AM to FM in major markets, I'd say "a lot."
It's all about the Benjamin$. Sports bills well even though the ratings are rarely above 2. People with access to such info can elaborate far better than I can.
KeithE4 said:
Sports delivers very efficiently male adults. And agencies and many direct accounts want to reach adult males. So while sports stations are not always as high rated as the Detroit sports FM which is #1, they generally are top tier billers, even in less active sports towns.
A good example is WFAN in New York... seldom above 14th or 15th in 12+ ratings, but top 5 in male demos... and many times in the last two decades has been the market leader in billings.
Tucson is a silly radio market. There's no full market oldies station. The 97.1 frequency has had many, many, many, many, formats. None of them lasting more than a couple of years. Come to think of it, 92.9 has tried just about everything too. THE MOST SUCCESSFUL WAS OLDIES!!! Did I mention that there is no full market oldies station in Tucson?
DavidEduardo said:
New Yorkers, as well as those from Detroit, are passionate about their local teams. Even though I'm a fan of the local sports teams, Phoenix is a town of transplants (unfortunately, there may be more Cowboys and Steelers fans in the Valley than there are Cardinals fans) and those who've been living here for a while only follow the home teams when they are winning (see Diamondbacks 2011 season for example).
Sports talk on FM could work here, but only if the local hosts are somewhat impartial because of the nature of an Arizona sports fan (can you say that about someone like Ron Wolfley, who works for the Cards?). For national sports, ESPN Radio, despite its detractors, is still a better product than FSR and Dan Patrick's syndicated show.
I think sports talk on FM is a good idea as well, if only for better signal coverage. Ideally, you'd have a mix of the better national shows (Rome, Patrick) with one or two local hosts. I also think that the local hosts need to be more than "homers", which would exclude some of the more partial hosts employed by the Cardinals or D'backs. Much as I loathed Bruce Jacobs' "news/talk" program, I always thought he was really good with sports. He might be an entertaining addition to the sports talk scene again here. He's funny and knows his stuff (as long as he can lay off the "J-E-T-S" once in a while
.
.catfish said:
Or it could be that stations want to put programming where the audience is (FM), not where the audience isn't (AM).
Unless you are lucky enough to be able to run 50,000 watts fulltime and are located at 1200 kHz or below, it's not desirable to remain on AM anymore. No such stations exist in Phoenix, and there's only one in the entire state.
catfish said:
Even if there was, chances are pretty good it would simulcast on FM as that's where the listeners are. KCBS 7~Forty has monstrous coverage http://radio-locator.com/info/KCBS-AM in the Bay area, but simulcasts on 106.9. Instead of a bunch of old farts listening on Ancient Modulation, they now how much younger farts listening on FM. If KFWhyEye is to survive, they gotta make the move.
- Status