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If you bought WARM ...

R

radiophiler

Sometimes, when I think about what I'd do if I won Powerball, I think of buying a radio station. (I know, not a good investment, but that's a topic for another thread). Since I come from a programming background, one of the things I like to imagine is what format I'd put on the station. This has been touched on briefly in the other thread in regard to WARM, but to really make its rebirth viable, we have to move beyond the engineering questions and think format.

So, the question is: If you bought WARM, what would you install as its new format?

I'll kick things off with one of my ideas: a hybrid news-talk/oldies station. Local hosts in morning and afternoon drive weekdays. Create a partnership with WNEP to use its resources to cover news (you'd only have to hire two radio news anchors who would create newscasts from 5:30 a.m. to 7 p.m. using WNEP as a source). Syndicated talk in middays, nights and overnights. Oldies (late 50s-early 70s) on the weekend, with local hosts from 6 a.m. to midnight Saturday and 8.am. to 7 p.m. Sunday. The music hosts would be part-time ... perhaps one would be production director during the week.

Other ideas?
 
Let's say "enough." Enough money to fix the physical plant and start a new format from scratch.

However, this can't be a hobby station. It has to cover its costs.
 
radiophiler said:
Let's say "enough." Enough money to fix the physical plant and start a new format from scratch.

However, this can't be a hobby station. It has to cover its costs.
Click to expand...

I was going to suggest Air America 24/7.

But then you had to throw in the 'cover the costs' thing...

;D
 
radiophiler said:
It has to cover its costs.
Click to expand...
It can't. I really wish someone would call the undertaker. The body is beginning to ripen.
 
If I bought WARM.....lets see....I'd bring back.....Bennett......Percy Faith/....Ray Conniff......a little Jazz......blend in some modern MOR.....but not too much....like NAK when it was nominated for station of the year....they had it and threw it away.....blend in a local feel...news....stay away from newswatch.....and their paper doll cutouts.......
 
Maybe WARM's fade to black is just a prelude to a re-birth of some kind.....create a buzz....a few tears and then bingo......Warm apprears out of the ashes........but you would have to have a follow through....thats where it gets tricky
 
It can't. I really wish someone would call the undertaker. The body is beginning to ripen.
Click to expand...

Well put. We're getting into abuse of corpse territory here.

Do some of you people really NOT GET IT?

I'm beginning to think you are serious about a WARM comeback, and that is downright scary.
 
Before buying the place, check with DeNaples to see what the going rate is for copper and assorted metal. Like George Bailey, the old gal may be worth more dead than alive.
 
Fantasy thread, eh? Okay, I'll bite. Give the station to a college, let the kids go nuts, albeit with a bit of parental-collegial supervision. Remember progressive FM back in the day? Youth shall be served! Maybe the kids can teach the geezers and PreparationH crowd a few things and along the way, revive what seems to be a moribund medium. Then again...
 
masterg said:
It can't. I really wish someone would call the undertaker. The body is beginning to ripen.
Click to expand...

Well put. We're getting into abuse of corpse territory here.

Do some of you people really NOT GET IT?

I'm beginning to think you are serious about a WARM comeback, and that is downright scary.
Click to expand...
Apparently we are the only two people who own a pair of "reality" glasses.
 
Full-service Adult Standards (70s-based AC) with extremely heavy news/weather/sports/community info content and at least three (6A-7P) longtime, well-known, well-liked WB-S personalities as hosts/anchors. Bring 'em out of retirement (or jobs at the Post Office), if necessary.

Yes, it would skew old, with a core target of 50-59 and a broader 45-64 universe.

But it would score in the Top 5 within a year and flirt with Top 3 for the next decade or so, at least.

Assuming a complete technical overhaul.

Again, this is an extremely salvagable property. Right now, Citadel presumably doesn't have the cash to finance a paperclip purchase. But if-and-when they become history, courtesy of a buyout or bankruptcy, the successor company should have the whip-out bucks to re-build the tech side and get this puppy up and barking. This one ain't rocket surgery.
 
Strip it and sell it for parts.... AM in this market is dead. Even moderate success ESPN and WILK have gone to the FM dial, though ESPN's FM signal is worse than most AM's. It is a sign of the times.
 
One has to wonder,,,,, why would anyone with either the cash or the ability to raise the cash necessary to buy WARM use it to buy ANY radio station these days? There are probably faster ways to lose a fortune but I would be hard pressed to think of one quickly. Then again, I guess a radio station would be a better bargain than a newspaper wouldn't it? Come to think of it, radio makes newspapers look pretty attractive actually. Geeez... put it that way and radio looks pretty darn good!
 
amfmxm said:
... and at least three (6A-7P) longtime, well-known, well-liked WB-S personalities as hosts/anchors.
Click to expand...

I could give you a couple of names right now who are neither retired NOR at the Post Office who might dive at it. Non-competes are pretty tough to enforce nowadays and even so they don't generally run more than six months. It'd take that long to straighten out the tech issues.

And a post or three back did I see a suggestion for liberal talk? Jeez. That would have a few more listeners than WARM does at this moment. (See: Air America)

None of it seems likely but in that zillion to one shot that somebody decides to light it back up again? I suggest this is the place to throw a line in the water looking for those names.
 
amfmxm said:
Full-service Adult Standards (70s-based AC) with extremely heavy news/weather/sports/community info content and at least three (6A-7P) longtime, well-known, well-liked WB-S personalities as hosts/anchors. Bring 'em out of retirement (or jobs at the Post Office), if necessary.

Yes, it would skew old, with a core target of 50-59 and a broader 45-64 universe.

But it would score in the Top 5 within a year and flirt with Top 3 for the next decade or so, at least.

Assuming a complete technical overhaul.

Again, this is an extremely salvagable property. Right now, Citadel presumably doesn't have the cash to finance a paperclip purchase. But if-and-when they become history, courtesy of a buyout or bankruptcy, the successor company should have the whip-out bucks to re-build the tech side and get this puppy up and barking. This one ain't rocket surgery.
Click to expand...
Money. No one is going to come up with the money unless they only want a toy. No reasonable business lender would give you the money. Money to fix it. Money to staff and reasonably PAY people. I assume you would pay these legends a living wage..(and if you don't plan to do that, you're no better than the current owner) Who are you going to get to sell this, and to whom are you going to sell it to. El Humidor, Mountain Top Pharmacy & Providence Place can only afford so much. You'll never get Motor World, Ertley, Barber or Kost Tire. You won't get the beers or the sodas, you won't get any real major advertisers for any significant money. So where are you going to get the funds to pay the loan, the payroll, the utilities, office supplies, phone lines and such. No. It's NOT an "extremely salvagable" property. It's a dead property. 10 years ago it was salvageable. it has lost it's accrued heritage with the people out there. They are different, they have moved on, and outside of the people on this board...NO ONE CARES OR WILL EVER CARE AGAIN! I feel your pain, and I am sorry to see WARM go, but she'll have plenty of company in "Past Brand Heaven" real soon as Chrysler, Dodge, GM, Citbank and a host of others join her there. RIP WARM.
 
amfmxm said:
Full-service Adult Standards (70s-based AC) with extremely heavy news/weather/sports/community info content and at least three (6A-7P) longtime, well-known, well-liked WB-S personalities as hosts/anchors. Bring 'em out of retirement (or jobs at the Post Office), if necessary.
Click to expand...

Hello!!!! WARM WAS a full service station with lots of news and sports. WARMs time has passed. Let it rest in piece just as WSCR is.
 
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