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If You Could Fix San Diego Radio...
- Thread starter hipman2
- Start date
The business model is changing, so any fix should accomodate it. Regardless of genre of music, format or style of presentation, any successful San Diego radio station financially must stand or fall with its sponsors. In the end, it will be more profitable than the station that relies onthe usual 'play for pay' as their business model.
A financially strong radio station should tie its success to the success of its advertisers. Selling 50% Off coupons on a radio station Web site is a nice beginning. Certainly, it's a fine means to introduce new advertisers to a station without the advertiser having to put in money up front. The station simply participates in the profit built into the discount coupon of the product being sold.
The station should offer Web site services to those retailers who would benefit from it. Help them create their own Web stores, or help them improve the one they have now. Help the advertisers become more profitable and share in their success.
The next important step is for the radio station to make contact with many large special interest groups within their trade area, and serve them with promotions on and off-air. If the promotions help the groups gain members, serve their members better, or become more successful, the radio station will give members a reason to listen...which build audience.
Finally, with PPM coming in a few days, successful radio stations will recognize that no longer is there a huge need to constantly hammer the call letters of the station into the heads of the listeners. No reliance on diaries. No need for the PPM participant to know what they're hearing. This opportunity liberates the PD to think of other tools to help his or her station attract and hold listeners.
"More music, fewer commercials, bigger contests..." are quaint pieces of programming history because the business model of radio is changing. I think that's wonderful.
That's my story and I'm stickin' to it...
A financially strong radio station should tie its success to the success of its advertisers. Selling 50% Off coupons on a radio station Web site is a nice beginning. Certainly, it's a fine means to introduce new advertisers to a station without the advertiser having to put in money up front. The station simply participates in the profit built into the discount coupon of the product being sold.
The station should offer Web site services to those retailers who would benefit from it. Help them create their own Web stores, or help them improve the one they have now. Help the advertisers become more profitable and share in their success.
The next important step is for the radio station to make contact with many large special interest groups within their trade area, and serve them with promotions on and off-air. If the promotions help the groups gain members, serve their members better, or become more successful, the radio station will give members a reason to listen...which build audience.
Finally, with PPM coming in a few days, successful radio stations will recognize that no longer is there a huge need to constantly hammer the call letters of the station into the heads of the listeners. No reliance on diaries. No need for the PPM participant to know what they're hearing. This opportunity liberates the PD to think of other tools to help his or her station attract and hold listeners.
"More music, fewer commercials, bigger contests..." are quaint pieces of programming history because the business model of radio is changing. I think that's wonderful.
That's my story and I'm stickin' to it...
Get rid of syndicated programming and have live, local jocks 24/7 with a ton of interaction with the listeners.
That doesn't mean DSC-type programming around the clock. What it does mean is frequently putting your listeners' voices on the air (who doesn't like to hear themselves on the air?).
That's just part of the puzzle. Who next in piecing it together?
dr
That doesn't mean DSC-type programming around the clock. What it does mean is frequently putting your listeners' voices on the air (who doesn't like to hear themselves on the air?).
That's just part of the puzzle. Who next in piecing it together?
dr
I would go in and do a major clean up of 760 KFMB.
1. Morning news block, noon news, afternoon news block.
2. Make Rick Roberts a part of the morning news block.
3. Move Michael Savage to 7 p.m.-10 p.m., dump Mark Levine...
4. New open phones show at 11 p.m.-2 a.m.
5. Move Phil Hendrie to after the new open phone show., 2 am to 5 a.m.
1. Morning news block, noon news, afternoon news block.
2. Make Rick Roberts a part of the morning news block.
3. Move Michael Savage to 7 p.m.-10 p.m., dump Mark Levine...
4. New open phones show at 11 p.m.-2 a.m.
5. Move Phil Hendrie to after the new open phone show., 2 am to 5 a.m.
bossradiofan said:
Yes, now there is a greater need to hammer the station dial position and name, not as a reminder to write down past listening but as a reminder of where to return to, often. There is an even greater need to identify to get further incidents of listening.
The PPM "starts" in SD with the April survey month, not "in a few days."
http://www.arbitron.com/portable_people_meters/home.htm and click on "more markets" for the rollout.
1
136kgb
Guest
Ok here are my dream ideals of what SD radio should be
101.5 keeps KGB-FM call letters but changes format to Boss Oldies (60,70,80's pop, rock and country oldies like top 40 was), with Shotgun mornings, Mason middays, and Gene Knight doing afternoons.
1360 well do I need to say more "BRING BACK KPOP"!
KOGO, DUMP CHIP FRANKLIN!, but hire back Wade Douglas and the rest that were laid off (oh and let go of the other gross amounts of dead weight at Granite Ridge) (Come on program directors are nothing more these days than station baby sitters get rid of them!)
95.7 goes Xtra Sports
933 leave them alone
94.1 Dump Jeff and Jerk and the other 12 members of their show!
105.3 needs to ditch about half of the morning show. Mikey bring back the strippers, and stop preaching!
KyXy bring back Yvonne Carlin
103.7 Turn it off and save the power bill
1170 KCBQ do 50's and 60's top forty
97.3 and KIFM leave them alone
KPRZ, how about play some gospel music like it did along time ago, if I want to hear preaching I'll tune into Roger or Rush on KOGO
KPBS needs to go Classical and buy an AM (like 910) to put their liberal talk on
KSDS leave it alone
KFMB FM-Well it is sad to see how the mighty have fallen, but Midwest has taken the station back to being what it was pre-1975 an automated background music station. (where is Bobby Rich when you need him to fix a station??)
760- Perhaps a new programming genius is needed??? Oh and the the promos and liners on the station sound very amateurish almost like KCR the college station!
1700- goes hard core air America hard core liberal talk, to help with Obama's propaganda machine.
1240 KSON-AM needs to go back to Classic country with Crazy Dave in the mornings, and on Friday and Saturday night put the WSM Grand Ole Opry on., Once KPOP and KCBQ are fixed then there will be 3 places to get good music.
OK these are my suggestions and they are my ideals of a perfect radio broadcast world, and in no way reflect reality (but probably should!)
Here's the War Chant for 2009 "Bring Back KPOP, Bring Back KPOP, Bring Back KPOP!!!!!!!" Senior citizens break out your Buicks, wheelchairs, and walkers let's get the KPOP revolution back on track!
101.5 keeps KGB-FM call letters but changes format to Boss Oldies (60,70,80's pop, rock and country oldies like top 40 was), with Shotgun mornings, Mason middays, and Gene Knight doing afternoons.
1360 well do I need to say more "BRING BACK KPOP"!
KOGO, DUMP CHIP FRANKLIN!, but hire back Wade Douglas and the rest that were laid off (oh and let go of the other gross amounts of dead weight at Granite Ridge) (Come on program directors are nothing more these days than station baby sitters get rid of them!)
95.7 goes Xtra Sports
933 leave them alone
94.1 Dump Jeff and Jerk and the other 12 members of their show!
105.3 needs to ditch about half of the morning show. Mikey bring back the strippers, and stop preaching!
KyXy bring back Yvonne Carlin
103.7 Turn it off and save the power bill
1170 KCBQ do 50's and 60's top forty
97.3 and KIFM leave them alone
KPRZ, how about play some gospel music like it did along time ago, if I want to hear preaching I'll tune into Roger or Rush on KOGO
KPBS needs to go Classical and buy an AM (like 910) to put their liberal talk on
KSDS leave it alone
KFMB FM-Well it is sad to see how the mighty have fallen, but Midwest has taken the station back to being what it was pre-1975 an automated background music station. (where is Bobby Rich when you need him to fix a station??)
760- Perhaps a new programming genius is needed??? Oh and the the promos and liners on the station sound very amateurish almost like KCR the college station!
1700- goes hard core air America hard core liberal talk, to help with Obama's propaganda machine.
1240 KSON-AM needs to go back to Classic country with Crazy Dave in the mornings, and on Friday and Saturday night put the WSM Grand Ole Opry on., Once KPOP and KCBQ are fixed then there will be 3 places to get good music.
OK these are my suggestions and they are my ideals of a perfect radio broadcast world, and in no way reflect reality (but probably should!)
Here's the War Chant for 2009 "Bring Back KPOP, Bring Back KPOP, Bring Back KPOP!!!!!!!" Senior citizens break out your Buicks, wheelchairs, and walkers let's get the KPOP revolution back on track!
Media Hack Chris | SDR said:
Why not, that's an FM (LP) station. Why not KPOP-AM, same calls but on different bands don't have to be in the same COL (example: KSPN-AM and KSPN-FM)
1
136kgb
Guest
The rights to the AM portion of the KPOP call letters would be acquired from the LP station for a small contribution I am sure. remember that there are NORMALLY 3 parts to a set of call letters AM, FM, and TV. The TV and FM have to identify themselves as KPOP-FM or KPOP-TV, but with digital allocations and LP's the digital station would have to be KPOP-DT, and the TV would be KPOP-TV, high power FM would be KPOP-FM, and the AM would be KPOP, and the Low Power TV or Low Power Fm would be KPOP-LP. If that explains it!
But to answer your question they could be had for the right amount of money.
To make things more confusing people always ask why are the call letters of 101.5 KGB-FM??? Why, because 3 letter call signs are grandfathered to their original station. The three letter call of KGB is still parked and waiting to be reactivated on 1360 in San Diego. The KGB 3 letter calls are sitting in wait until their triumphant return to 1360. (i.e. 930 KHJ in LA). Technically 101.5 has a 5 letter call, if CC doesn't use KGB-FM San Diego as the legal i.d., then it is illegal! The HD-1 and HD-2, should theoretically be KGB-FM-HD-1 San Diego, KGB-FM-HD-2 San Diego.
But to answer your question they could be had for the right amount of money.
To make things more confusing people always ask why are the call letters of 101.5 KGB-FM??? Why, because 3 letter call signs are grandfathered to their original station. The three letter call of KGB is still parked and waiting to be reactivated on 1360 in San Diego. The KGB 3 letter calls are sitting in wait until their triumphant return to 1360. (i.e. 930 KHJ in LA). Technically 101.5 has a 5 letter call, if CC doesn't use KGB-FM San Diego as the legal i.d., then it is illegal! The HD-1 and HD-2, should theoretically be KGB-FM-HD-1 San Diego, KGB-FM-HD-2 San Diego.
1
136kgb
Guest
Oh and concerning Low Power Fm stations. One thing you might want to know Chris, is that LP's and translators are designated as secondary service by the FCC, and if their bandwidth is needed by a Broadcaster, or they are even slightly interfering with a broadcaster, their license can be dismissed by the FCC
B
Ben Shaton
Guest
Radio stations could use Absolute Radio from London as a role model, and tweek it to their genre and audience. The spotload on A.R. is at a level tolerable for human listeners, and the ads aren't as obnoxious as the ones you hear on any of the local commercial stations. There is a reasonable enough churn in the playlist and new songs from week to week so that it isn't monotonous. The station has DJ's on full-time that connect with the listeners and will talk to on the air call ins, they often have celebrity guests, frequent special programs, and air concerts.
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