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if you could start a dallas radio station, what would ya do with it?
- Thread starter Texaz
- Start date
It would be the first classic country F.M. Station ;D
Mine would be K-WII, "Playing video game music from yesterday and today!" 
W
War Of Attrition
Guest
KEWS ALL NEWS 94.9.
How about true MOR, great singers, great arrangements.
Hi-Fi sure sounded good on FM!
Hi-Fi sure sounded good on FM!
T
The Beave
Guest
I would superserve... 50's to today... country to metal. And breaking news at once. ;D
1. All News - no talk shows, no sports play-by-play, no infomercials.. just 24/7 of news, weather, traffic and sports. (like the old All News 94.9) This market can support such a station given the chance. Putting it on FM would be best.
2. Mid 70s-mid 80s top 40 music - done properly it could be huge. (KLUV has been drifting this way, but excludes too much music to fit this mold)
3. AC/Classic Country - very similar to the old Sunny 95 format.
2. Mid 70s-mid 80s top 40 music - done properly it could be huge. (KLUV has been drifting this way, but excludes too much music to fit this mold)
3. AC/Classic Country - very similar to the old Sunny 95 format.
T
The Beave
Guest
tested said:
That actually could be done in HD...
tested said:
Then why don't they support the next closest thing, KRLD? KRLD's ratings are pretty pathetic 12+, and downright embarassing 25-54.
What makes you think that doing all news would draw such support? Especially when comparing the ratings of WBAP, KLIF, KSKY, KTCK etc (in other words, all the stations that do exactly what you don't want) to KRLD, there appears to be much more of an audience for talk, sports, playxplay, etc than for teh closest thing we have to all news.
little1 said:
I disagree with your premise that KRLD is the "next best thing." It's a news/talk format with 162 Rangers games a year.
I'm not suggesting an all-news station would be a blowout #1 either. However, I think it could be a consistant top 10.
B
busyradioguy
Guest
little1 said:
Let's see... Most major storms in the spring and fall, occur AFTER 7:00 PM through 6 AM. Although it's weather, it is still news. ATM thefts are occuring in those hours as well. Oh, and not everyone works 9 AM to 5 PM. An all News station like the former KEWS would fill the void. News, and only news. No sports play-by-play coverage, no talk shows, just news. KRLD doesn't even come close.
But since we now know how little you care about radio...
good points, but it doesn't address the fact that radiol istening drops dramatically in everything but 12-18 and maybe 12-24 after 7pm. And simple economics tell us that if you're not drawing an audience, it's extremely hard to pay for a news host or 2, a dozen reporters on the scene of those ATM thefts, a sports guy, a weather guy, etc.
And I feel like I shouldn't have to mention this, since this is programming 101, but since some of you never took that class apparently, here goes:
News is a high cume, low TSL format. Always has been, probably always will be. Which means the station can be successful in high cume times (like drive times) but has a much harder time being successful during lower cume periods. Why do you think KRLD did talk middays, why they do Rangers at night, why WBAP does Stars, why KLIF and KSKY do sat shows middays and nights, etc.
"Fill the void"? My point is what void?. A void that you perceive there to be, for a 24 hour all news station?
But Okay, let's play programming 201. if any of you really think this could be a top 10 station, explain where you think this audience is coming from. Last time I remember looking at KRLD, they were barely making the top 20 (But I think I was looking 25-54) Even if they're sniffing the top 15 12+, tell me how the all new KEWS is going to be top 10. Even if they take ALL of KRLD's audience, where do you guys think there's enough of an audience out there to put this station top 10?
Do you really think that the political types are going to abandon Mark, Rush and Sean for all news? KLIF is a shadow of it's former self, KSKY gets negligible ratings IIRC, and the other one (Dobbs, Dan Patrick et al) is so far off everybodys radar screens that I can't even remember their call letters. If New-KEWS gets ALL of KRLD, ALL of KSKY, and all of KLIF's ratings, they'd still barely break the top 15. And you don't think those stations will counter program a little bit? You'd NEVER get "ALL" of their ratings, so tell me, just how do you think this station would be 'consistent top 10'.
And Busyradioguy- caring about radio also means learning about how it works. Understanding the industry. Not just complaining about how deregulation has ruined it.
And I feel like I shouldn't have to mention this, since this is programming 101, but since some of you never took that class apparently, here goes:
News is a high cume, low TSL format. Always has been, probably always will be. Which means the station can be successful in high cume times (like drive times) but has a much harder time being successful during lower cume periods. Why do you think KRLD did talk middays, why they do Rangers at night, why WBAP does Stars, why KLIF and KSKY do sat shows middays and nights, etc.
"Fill the void"? My point is what void?. A void that you perceive there to be, for a 24 hour all news station?
But Okay, let's play programming 201. if any of you really think this could be a top 10 station, explain where you think this audience is coming from. Last time I remember looking at KRLD, they were barely making the top 20 (But I think I was looking 25-54) Even if they're sniffing the top 15 12+, tell me how the all new KEWS is going to be top 10. Even if they take ALL of KRLD's audience, where do you guys think there's enough of an audience out there to put this station top 10?
Do you really think that the political types are going to abandon Mark, Rush and Sean for all news? KLIF is a shadow of it's former self, KSKY gets negligible ratings IIRC, and the other one (Dobbs, Dan Patrick et al) is so far off everybodys radar screens that I can't even remember their call letters. If New-KEWS gets ALL of KRLD, ALL of KSKY, and all of KLIF's ratings, they'd still barely break the top 15. And you don't think those stations will counter program a little bit? You'd NEVER get "ALL" of their ratings, so tell me, just how do you think this station would be 'consistent top 10'.
And Busyradioguy- caring about radio also means learning about how it works. Understanding the industry. Not just complaining about how deregulation has ruined it.
B
busyradioguy
Guest
little1 said:
I know how it works… Shoddily!
And who’s complaining around here? Your little "I don’t care” tirade says all we need to know. It says YOU don’t care…
In one hand I hold passion for radio, while in the other hand I hold government social security checks and 401K retirement funds. I am dangling the objects in both hands, in front of you. Which will you grab first?
Thought so! Game over.
I will agree All-News is high cume, low TSL. KEWS was doing very well, before falling victim to unfortunate circumstances.
Next little1 sermon in 3… 2… 1…
- Status