Re: WHYL....hmmmmmmmmmmmmmmmmmm
Earlier this year, a whole slate of radio geeks got puffy about a station powered by a double-A battery that ostensibly was supposed to make a tremendous stand against the evil corporate bohemoth WHP 580. Well, if you take the sum total of WHYL's 12+ books, it STILL won't equal a 1-share. Imaging was wholly nonexistent, the marketability was nil, the talk lineup reflected a programming philosophy that was either a) extremely fractured or b) conceived by a six-year-old. Only now does the radio station actually seem to be serving its audience, by abandoning talk altogether and returning to music.
Let's quote Mak from February 24, 2005:
"WHYL's presentation is horiffic. (sic) Okay, great, you've got a few B LEVEL people in the lineup, but nothing too interesting...The station sounds loose and unprofessional. Sure, as a radio guy that is going to stand out, but listen to WHP and how tight everything is over there. On HYL it sounds like everything was just thrown together."
BulkEraser from February 20, 2005:
"The problem I see with 960 is identity. They have not met the challenge of branding themselves. This mixed talk format has been tried dozens of times all over the nation, and the radio graveyard is full of stations just like it."
At no point were the issues addressed by Mak or BulkEraser approached. The station was as unremarkable, sloppy, and unprofitable on Day One as it will be on its final breath. Bring on the Glenn Miller Orchestra!