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If you owned 107.9 what format would you choose

M

Mid West Clubber

Guest
Discuss... What format holes do we really have aside from those ive mentioned?
 
Hmmm, 22 kw in Indianapolis should be worth a few million.

I'd SELL it, and invest in a venture with a future - certainly NOT radio!!
 
Indy needs a good AC station that doesn't play sleepy seventies songs. WYXB is starting to sound like the old WTPI. Old music and old jocks. We need younger, fresher sounding jocks on a station with fresh imaging and upbeat AC music.
 
Mid West Clubber said:
Discuss... What format holes do we really have aside from those ive mentioned?
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so far the posters have NO IMAGINATION they should be Corporate Radio station executives!
when somebody can show me how or why duplicating a format in this town makes business sense, i will listen, until then i will assume people are picking their Personal favorites without regard to what will work.
 
Two things have worked in this market & both were squelched to protect motherships...104.5 The Bear was designed to protect WFMS yet got a 6 share. Hank--thus far--has chosen the old country that gets a 4 share rather than the New Hit Country that got a 6 share. Active Rock was the other...when WRZX first arrived, it had nothing to do with Alternative and the ratings were headed north at WFBQ's expense. Nashville has a 100000 watt Active Rocker in 102.9 The Buzz...Free Beer & Hot Wings In The Morning, Everything That Rocks All Day. As a 56 year old, I can even stomach that one. It was in 9th place with a 4.2 share in the Spring Book--but then, it wasn't protecting a mothership. Another bombshel...it's live...never have heard them voice tracking. I seem to recall a quote from WFBQ management along the lines of "I had to buy WRZX...they were costing me too much money not to". Active rock hasn't happened in this town in a long time. I might join the other poster who voted for Rock 107.9.
 
When WRZX was in it's prime, the grunge-alternative thing was huge. It's not anymore. When The Bear was big, young country was huge. It's not anymore.
 
Let me pose this question to Bob on the Job. On my car radio 107.9 sounds like it's coming thru a cotton ball or like it's the dub of a dub of a dub from back in the old days when we used carts! It's the only FM station on my car radio that sounds that way. WZPL, Entercomm's other FM, sounds great. So does every other Indy FM station. Does 107.9 FM sound muddy & muffled to you? With a signal like that I still say that it won't matter which format they select but am I the only one that receives their signal that way???
 
Steppenwolf said:
Let me pose this question to Bob on the Job. On my car radio 107.9 sounds like it's coming thru a cotton ball or like it's the dub of a dub of a dub from back in the old days when we used carts! It's the only FM station on my car radio that sounds that way. WZPL, Entercomm's other FM, sounds great. So does every other Indy FM station. Does 107.9 FM sound muddy & muffled to you? With a signal like that I still say that it won't matter which format they select but am I the only one that receives their signal that way???
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Can't say that the trusty ole Pioneer TX 9500 II is hearing the muffled sound. Comparing the spots & music at 12:30PM on 107.9 to 104.5, 105.7, 99.5, and Columbus area signals on 106.1 & 107.3, the high end on all of them is roughly equal here. I listened in Stereo and Mono with no difference in crispness. Have you checked it on a home radio? Perhaps some of the Christmas tunes are a little dull because of age, but the one I heard sounded OK to me.
 
BobOnTheJob said:
Two things have worked in this market & both were squelched to protect motherships...104.5 The Bear was designed to protect WFMS yet got a 6 share. Hank--thus far--has chosen the old country that gets a 4 share rather than the New Hit Country that got a 6 share. Active Rock was the other...when WRZX first arrived, it had nothing to do with Alternative and the ratings were headed north at WFBQ's expense. Nashville has a 100000 watt Active Rocker in 102.9 The Buzz...Free Beer & Hot Wings In The Morning, Everything That Rocks All Day. As a 56 year old, I can even stomach that one. It was in 9th place with a 4.2 share in the Spring Book--but then, it wasn't protecting a mothership. Another bombshel...it's live...never have heard them voice tracking. I seem to recall a quote from WFBQ management along the lines of "I had to buy WRZX...they were costing me too much money not to". Active rock hasn't happened in this town in a long time. I might join the other poster who voted for Rock 107.9.
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i guess thats 2 votes for rock 107.9 lol ;D

i asked a few of my friends if they was able to buy 107.9 what would they put on it?

each one of them gave me a "active rock" type format and what got said to me the most is. i like classic rock which is q95 but i like the new rock/alt rock and there is x103. they also like a bit of hard rock to. but they find it a pain if they want to listen to say the doors (forget cd's ipods ect) there stuck with q95 but if they want to hear shinedown, or korn there stuck with x103 and its a huge pain to keep flipping stations back and forth. so why not have it all on one station. if done right im sure it could eat alot of listeners away from q and x

oh there biggest complaint with radio now, it sounds so canned (understand they dont have any knowledge of the workings inside radio) but there comments about indy radio is it just sounds obviously recorded or sat feed and boring.
 
A mainstream rock could pull a few people away from X & Q just as a mainstream urban could pull a few people away from H & TLC. In either case the newer station would not survive. You can't beat 2 specialists by being a generalist.
 
bigtime said:
A mainstream rock could pull a few people away from X & Q just as a mainstream urban could pull a few people away from H & TLC. In either case the newer station would not survive. You can't beat 2 specialists by being a generalist.
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Agree There. Just look at I94 what has it down in the book thus far other than a bit of a down trend for ZPL and Now. but they didnt gain anything from that. in fact they lost from the last warm book
 
MikeStandardsFromIndiana said:
bigtime said:
A mainstream rock could pull a few people away from X & Q just as a mainstream urban could pull a few people away from H & TLC. In either case the newer station would not survive. You can't beat 2 specialists by being a generalist.
Click to expand...
Agree There. Just look at I94 what has it down in the book thus far other than a bit of a down trend for ZPL and Now. but they didnt gain anything from that. in fact they lost from the last warm book
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93.9 is not a serious threat to anyone. Their best hope is to take a format with a small niche that none of the big boys will care about & enjoy their 2-3 share. That frequency didn't work with soft AC and it won't work as a CHR. And now that K-Love & 88.3 are in town with decent signals, the CCM arena is probably a bit too crowded for them as well. My gut is that no 50KW blowtorch is going to do anything to retaliate against 93.9. Whatever 107.9 does, it will be a step up from the robo-jock infested attempt they just came off of.
 
gr8oldies

You act like people was born yesterday, the classic hit stations you talk about sound just like classic rock station. I don't like the stations that call there self classic hits but really a classic rock station is misleading people. Why not tell people the truth that your a classic rock station or do they not know the difference. Classic Rock leaves out the dance hits.
 
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