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if you update the station, you have to update the ads....

S

Shredder

I don't know what the normal stream sounds like, but on the net stream, you have ads advertising death and illness...or depressing PSA smokers ads..that even the older population they target don't want to hear, let alone the younger people you are trying to attract.

CBS daytime has the same problem. when I used to watch the price is right, nothing but old people ads. when you come off an exciting win with bob barker, boom, "I've fallen, and I can't come up!" comes on, or alex trebek selling depressing death insurance.

I realize today sales people will take any ad, but maybe they should follow the online people and target to each shows audience..rather than be lazy.
 
Shredder said:
I realize today sales people will take any ad, but maybe they should follow the online people and target to each shows audience..rather than be lazy.
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It's not being lazy. That's where the money is. And the ads are often indicative of who the actual audience is. If a stream has a lot of old people ads, it's likely because old people are listening.
 
On daytime television (and cable news) this is definitely the case. If you're advertising to younger people, you don't buy those hours.

When it comes to ad insertion on radio streams, first you have to find someone who is paying attention, and then you have to make an effort to find PSAs that aren't depressing. I'm surprised that more stations aren't just going to 100% simulcast on their stream. Is anyone really making enough money on ad insertion to justify the bad filler material and sloppy rejoins?
 
I believe stations must strip the broadcast spots from the stream or the advertisers have to pay union talent 3x the broadcast-only rate for voicing them. Until that deal was negotiated everything was simulcast. Then streaming almost came to an abrupt halt until the software was available to easily (and sloppily) insert substitute spots or PSAs.

Far worse than the geriatric spots -- or even those dreadful Ad Council PSAs -- is some of the supposedly "youthful" filler like the "TV Top Ten" and "Michael Jackon's Top Ten Hits Countdown." That kind of nonsense isn't going to draw any new younger listeners. It only annoys the existing audience.
 
iHeart, CBS and others must be selling Flo from Progressive at dollar a holler rates. Lots of PSAs, health minutes, music inserts all with sloppy in and outs.

Daytime TV's audience is largely retirees and the unemployed (thus all the wonder school ads)
 
Can you imagine people at the ad agency and the client signing off on those singing Flo ads? Is there no such thing as a negative impression?
 
wadio said:
Can you imagine people at the ad agency and the client signing off on those singing Flo ads? Is there no such thing as a negative impression?
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You're talking about it, right? What matters is results. If the ad leads to more business, then they're good. If not, then the agency gets fired.
 
It's difficult to prove a negative. Advertisers may be pleased with the sales they register but not even be aware of those they lose due to annoying the heck out of potential customers. No matter how good you think your advertising is you can always do better. Progressive was intentionally absent from my list when I went shopping for car insurance recently. I would NEVER donate to Kars for Kids.
 
wadio said:
It's difficult to prove a negative. Advertisers may be pleased with the sales they register but not even be aware of those they lose due to annoying the heck out of potential customers.
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Advertisers test their ads all the time. They know exactly what percentage of the audience is annoyed. They also know what percentage of the audience is more aware of their brand because of a character like Flo. It's their job to know.
 
You're right. Advertisers know everything and they always do everything right. It's all tuned to perfection. That's why no company ever goes out of business.
 
wadio said:
You're right. Advertisers know everything and they always do everything right. It's all tuned to perfection. That's why no company ever goes out of business.
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No where did I say they do everything right. But they know there's a chance their ads will annoy some people. They seem to be satisfied with the results this campaign is having, because for a time, they were spending more than Geico on advertising.
 
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LOL.. there is a whole topic about flo on the other board.

personally, I don't mind the flo ads. Hell, I even looked up the actress to see what she looked like in real life. no one looks that crazy except the local check out lady at my local sears hardware. she's the real life crazy flo.

but I still say if you go to the trouble of changing the station image to a younger, hipper demo, having the same depressing old people ads will cause them to tune out if they keep the radio on as background noise. I miss the days when some effort was put into the spots to be fun and funny. I still remember a 3 spirits of christmas milk ad that had Tom Kenny on as a deep voiced moderator that was rather funny... wish I could f ind a copy to see if it lives up to memory: ).

no spots like that now.
 
Nobody is making money in streaming, including Pandora and Spotify. So the radio station doesn't care about the ads being depressing. The whole thing is a loss leader for OTA. So if you find the streaming ads depressing, try listening OTA. Of course over there, you get better quality sponsors, but then you get 6 spot ad clusters.
 
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