Now that Audacy has put their stations & podcasts. on Iheart’s app. Will they eventually combine their Traffic services ?
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IHeart and Audacy’s traffic services
- Thread starter Always interested
- Start date
That’s what I was thinking too
The sticking point is, what do you do with the staff? CBS Radio hired around 100 people when it broke away from iHeart's Total Traffic to start its own traffic service. A handful crossed over from iHeart to CBS, which iHeart thought was poaching. Some iHeart traffic reporters even got cash incentives to stay. To iHeart's credit, there were no mass firings even though the CBS Radio account was very valuable. With all its news, talk and sports stations, CBS Radio may have been Total Traffic's biggest client, apart from its own iHeart stations.
Of course, things are different now. iHeart has scaled back on Total Traffic and there have been lay offs. It also lost Sirius XM, Bloomberg Radio, much of Salem Media. Some smaller owners like Pamal took their traffic in-house as CBS did. So maybe two wounded warriors will make a deal?
Of course, things are different now. iHeart has scaled back on Total Traffic and there have been lay offs. It also lost Sirius XM, Bloomberg Radio, much of Salem Media. Some smaller owners like Pamal took their traffic in-house as CBS did. So maybe two wounded warriors will make a deal?
They already did switch to GSelector.
That’s great info thank you so much for replying I appreciate it
I’m well aware of why traffic reports exist. But if the two companies consolidate it would save them money & give them additional stations to run spots on stations they currently don’t have.