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IHeart Media Buys Triton Digital

C

CaliRadioFan

They are the streaming provider that powers Radio com. Things could get interesting
tvnewscheck.com

Scripps Selling Triton Digital To iHeartMedia

The E.W. Scripps Co. has entered into an agreement with iHeartMedia to sell Triton Digital for $230 million – a cash-on-cash return of 1.6x for a business Scripps acquired in late 2018. Triton is a global technology and services provider for the digital audio and podcast industry. Scripps bought...
tvnewscheck.com tvnewscheck.com
 
This is a much more detailed explanation of what Triton does.

www.wsj.com

WSJ News Exclusive | iHeartMedia to Acquire Triton Digital From Scripps

The $230 million deal will give the radio giant a full slate of audio advertising technology and measurement capabilities as it builds out its podcast business.
www.wsj.com www.wsj.com

Triton provides publishers advertising infrastructure and measurement tools, including distribution for digital-audio streams and podcasts, while dynamically inserting ads based on who is listening and audience tracking. It also operates a marketplace for buying and selling digital ads using automated technology, which will help iHeart expand its offerings to the long tail of smaller, self-service ad buyers. Triton, whose customers include broadcasters, podcasters, and online music services in more than 50 countries, will continue to service clients outside of iHeart.
Click to expand...

So my take is that Triton will be like several other companies iHeart owns that service competitors.
 
newsbot2 said:
I hope they don't transition to iHeart's lousy streaming protocol. Totally metallic and unlistenable.
Click to expand...
I wonder what will become of Triton's player.listenlive.co streaming platform? Many of the stations I listen to use this platform.
 
JayR said:
I wonder what will become of Triton's player.listenlive.co streaming platform? Many of the stations I listen to use this platform.
Click to expand...

My understanding is that Triton sold this player along with its AMP platform to Frankly Media a few years ago.

So there should be no change. Stations using the player are doing so now through Frankly.
 
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