• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

iHeart Preset Promos

V

vw86

I'm sure many of you have also heard these promos - literally every iHeart station in any format is running an incessant amount of promos advertising the new and improved iHeart app and begging for everyone to make their station # 1 on your preset. Many stations are even running contests where you have to screenshot your app and show you have made the station a preset or the # 1 preset to win.

Is there an incentive here for the stations to be a preset? I assume they are collecting data on how many users have each station set as a preset, but I would think time listening would be the important metric. Unless they have found there's a correlation between having a station set as a preset and TSL via the app.

Curious if anyone knew the reason for such an intense push for stations to obsess over encouraging listeners to set their station as a preset.
 
vw86 said:
Curious if anyone knew the reason for such an intense push for stations to obsess over encouraging listeners to set their station as a preset.
Click to expand...

Traditional radio listening is dropping, primarily among users under 50. The goal is to transition those listeners to the app and keep them, rather than lose them completely to other platforms. Nielsen ratings capture users regardless of listening to on air or the stream. However, the streaming numbers aren't keeping up with the decline of broadcast. Presets are a way for users to cast their vote. It's another metric besides Nielsen. You know all those survey emails you get? This is the radio version of that.
 


Back
Top Bottom