We must remember that consumers voluntarily chose Wal-Mart over the downtown retailer. They liked the lower prices, not paying for downtown parking, not having to visit 10 stores to get everything they neededm, or having to have all of their shopping done before 6 (noon on Thursdays). Though Dollar General is being bashed for opening in poor areas (because I guess poor people are supposed to pay higher prices for stuff?), people choose to shop there too. Now, people are choosing Amazon and grocery delivery. That doesn't look good for local advertising.
iHeart isn't the only one cutting and consoilidating in the advertising industry. Gannett had it's own bloodbath a few months ago, leaving very little local newspaper staff. ESPN has made cuts. E.W. Scripps sold its radio stations to invest in podcasts and other video content. Eveything is changing. iHeart is going to be Spotify or SiriusXM with transmitters and towers. That's what makes it attractive to Liberty for a merger with SiriusXM.
It's not a great time to be a local personality. By and large, once a couple of days of outrage takes place, everyone will move on.
iHeart isn't the only one cutting and consoilidating in the advertising industry. Gannett had it's own bloodbath a few months ago, leaving very little local newspaper staff. ESPN has made cuts. E.W. Scripps sold its radio stations to invest in podcasts and other video content. Eveything is changing. iHeart is going to be Spotify or SiriusXM with transmitters and towers. That's what makes it attractive to Liberty for a merger with SiriusXM.
It's not a great time to be a local personality. By and large, once a couple of days of outrage takes place, everyone will move on.
I think that's a pretty good analogy, although I suspect you intended the Dollar General reference to be derisive of these changes. I may well be wrong on your intent in this regard.
Dollar General has been amazingly successful in bringing more affordable goods to consumers, particularly in less populated areas that have traditionally been underserved by large retailers.
Iheart's changes won't save consumers money, per say, but it will allow the continued operation of stations in medium to smaller markets. They had to make a change like this as painful as it is for those losing their jobs.