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iHeartHD-2 channels in Greenville

AMRocks

AMRocks

If I'm not mistaken, are all of the HD channels on WMYI, WSSL, WESC and WROO off the air now? I haven't checked in a while.

I get why they turned them off, not only in this market, but many others where they are not making money off them -- mainly by leasing or feeding a translator. The music programming would cost them in licensing fees to play those songs when they get zero revenue from the channels. But in the case of Greenville, wouldn't it be prudent for them to take the BIN station on WGVL 1440am and rebroadcast it on one of the HD-2s? No music licensing fees and possibly more listeners? 1440 seems like an absolute waste. Also, the new Fox Sports on WROO is very underpowered. Wouldn't an HD-2 on one of the big signals help even a little bit?

(BIN seemed to want to make a big splash when it started, but in Greenville, it seems a total throw away airing only on 1440.)
 
They shut the HD2’s off almost a year ago if not longer. BIN on 1440 seemed to be a clearance thing for sales more than anything. They could just as well put it on their other albatross, 660, it’s daytime only but has a much better signal. An HD2 does make more sense though because at this point there are probably more HD listeners than AM.

WROO has had over 2 years and has gone nowhere but down. It could be on a class C and probably not do any better so I don’t see any benefit to adding it to an HD. There’s just no audience. If/when it no longer provides benefit to iHeart’s cluster strategy, I’m sure it’ll change to something else. In the last ratings we saw, Rejoice 96.9 got around 5x more listeners. Rejoice is a directional translator at 250 watts. 104.9 is a class C3 FM that covers all of Greenville county and most of Spartanburg (the 85 corridor) and a chunk of Anderson county with a HD lock signal for perspective.
 
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