iHeartMedia has announced the acquisition of podcasting publisher, monetization and analytics provider VoxNest.
iHeartMedia states that through the deal the company “will now be able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory on this one-of-kind programmatic platform. This additional inventory will increase the monetization of iHeartMedia’s full range of podcasts and advance the podcast marketplace for both buyers and sellers.”
