Or will they go out of their way to support advertisers on their local radio station? No way. Instead, they bitch about having those commercials.
There you go, talking reasonably again.
Well, before 1996, my hometown market's FM stations were staffed with local talent in all dayparts. It was a top 50 market, but not top 25. Each FM station had a local MD. Stations sounded different when going from market to market. I was able to listen to stations in the nearby larger market, and those stations, each with their own MDs, sounded different from the ones in my home market.
It's not consolidation and cost cutting that has changed this scenario. What changed is the national scope of the Internet and Sirius XM and even syndicated or networked morning shows. The same songs are hits in very similar scale everywhere.
If everyone hears the same songs on streams all over the country, that will make playlists very similar in every market. The only differences will be due to ethnic influences, but that now tends to affect the format array, not the individual songs in each format.
Because today's under-50 listener does not really want "Teddy Turntable" yacking between songs.
As they are in nearly every other country in the world that has commercial radio.
That's their business. Makes sense to promote it.
Keep in mind that traditional ad media, including OTA TV, radio, newspapers, magazines and the like are billing less than half of what they billed 20 years ago. And listener likes and expectations have changed, too,
How is your bank open if there's no tellers or drive thru?
What value were all those local programmers bringing? I mean, did it matter if one country station skipped the fourth single off the Garth Brooks album at the time, and another country station 30 miles away played it? I'm not disputing the fact that it was that way.
The only one of the "huge corporations" I'm aware of with a debt problem is Audacy.
A little math for you:
I made a calculation like that for Wal-Mart. Divide the CEO's compensation by every emloyee around the world and everyone gets $9.00. Once.
Because now I can use a mobile app on my phone to do banking. That includes taking a photo of a check to deposit.
This situation explains why financial transactions in the majority of Sub-Saharan African nations are done with a system that uses credits you carry on your cellular phone. You can pay a day laborer via a transfer on such a device, and the laborer can buy even from street vendors or traditional stores and services with those credits.
We have not been into a bank in about five years or so. Like you, I can deposit by a digital image, and get cash in a drive through or at a device outside the gas station or supermarket... although I seldom need or use cash either.
I respectfully disagree. Local stations are hardly competing with the Internet and Sirius XM, who do not subscribe to local books. Moreover, a good chunk of the homogeneity started before Sirius XM became popular.
If people are not exposed to different music and regional variation is not allowed, then playlists do not even have the opportunity to differ. Streams do not necessarily have to dictate local taste. There's no reason why an AC station in Jacksonville should have the same playlist as one in Des Moines.
It makes a difference because of local preferences. These stations could be doing better if they did a better job catering to their markets. But they no longer do.
Jocks also build station loyalty and talent also give people a compelling reason to tune in.
It's boring to hear about during every break. It's terrible radio.
I am not arguing this.
We have not been into a bank in about five years or so. Like you, I can deposit by a digital image, and get cash in a drive through or at a device outside the gas station or supermarket... although I seldom need or use cash either.
My point was that there was a trend towards unified national music lists in each genre that goes back to the 50's with Your Hit Parade on TV. Soon we had American Bandstand and pop music entering shows like Ed Sullivan and Johnny Carson. By the time we got to the 70's, radio stations all used airplay lists in publications like Hamilton, Gaving, FMQB and Radio & Records.
There is no reason why it should be different, either. It's the same country, the same format, the same culture. This is no different than when Gunsmoke got 30 ratings in every market, from Miami to Medford.
If you do music research in different markets for the same format, you will find that "good" is the same thing, market after market. With very rare and very moderate exceptions, in research the same songs score the same way "everywhere" among partisans of a particular format.
In most cases today, listener after listener will tell you that, outside of mornings, they want us to "shut up and play the music". Morning shows are a bit different, as the best use music as fill between bits... and people seem to overwhelmingly like that at the start of their day. But, just as they like personality in the AM, by afternoons they don't want interruptions after a long day.
I'll usually carry around $100 cash just in case. To be fair, I've had the same bills in my wallet for probably six months though. I get that cash via a drive through machine. No tellers or banker's hours required.
Last new home I purchased, the only in-person was signing paperwork at a title company. When I sold one of my homes in the Northwest recently, there were only e-signatures required.
"Local books" aren't the concern of competition, but advertiser's are. Just like forms of listening, the whole landscape of media advertising has changed, where the fundamentals of how radio works, hasn't. Digital advertising is now the darling. You don't need ratings in the streaming or digital environment, because there is naturally granular results down to the person, available to advertisers on an hour-by-hour basis.
Last reports had SXM at less than 2% of the 'radio' listening audience. In reality, it isn't that popular, just an additional form of competition to traditional radio.
Because hits are hits and popular is popular. Doesn't matter what state or country. In a; streaming plus Tik-Tok-breaking-music-to-youth-world, there is tons more exposure than what just radio can offer. Radio broadcasts to the public who tunes in. The expectation is consistency, not experimentation.
I disagree. You won't find a pop station in the Napa region sounding like Compton.
Maybe back in the 60-80's, but those days are long gone. As David said; youth today don't want to listen to yakking jocks talking up vocals or giving time checks. It's repulsive to them, not endearing at all.
