Too much noise in the lower 48. In the 70’s you could DX across multi states. Today, almost impossible.
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iHeartMedia clusters that have zero local personalities
- Thread starter victorres43
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It's not just that.,. but on SW, Alaska is at the perfect place for long path off the main lobe or short path off the back for alot of what comes out of Europe/Asia/Africa.
on AM, I've heard Iran, Saudi Arabia, Romania, Moldova, Lithuania, Czech Republic, the UK and Hungary here
Why would they have a receptionist? I don't think I've ever worked anywhere that had a receptionist. Maybe a sales assistant or billing clerk, who happened to have their desk near the front door, but never someone whose primary job involved answering phones and handling visitors.
In 20 years of my broadcast career, ive worked for plenty of stations where it was MY job to answer phones and greet listeners.. and im the DJ!!
I've worked at a grand total of 2 stations who had a front office manager who was part receptionist
Now, here.. im the receptionist, engineer, production, programming, on air, cleaning lady... etc
It is called multi tasking. Welcome to the 2020’s
And going back nearly 60 years, I had a personal secretary, a messenger, a bodyguard and a driver. Each transmitter had a live-in guard.
Such as it is in the middle of nowhere, im the only full time staffer.. in fact, after the death of our village mayor,m who was my part time announcer.. im the only regular employee, with one paid fill in
Maybe they should make you Mayor too? May as well.
Smaller markets require multi tasking. If you have all the skills it can generate a nice income. Another reason to learn all aspects of radio broadcasting. Once you accomplish this the doors are wide open. While this has already been the case for decades, it seems more important today.
My first job was because I had a good mature voice, I guess just naturally gifted. I sounded 30 at age 18. Just hormones I guess.
But succeeding in radio requires more than a good voice. You need intelligence and good humor to succeed. But if you can put all three together you are likely to succeed.
My first job was because I had a good mature voice, I guess just naturally gifted. I sounded 30 at age 18. Just hormones I guess.
But succeeding in radio requires more than a good voice. You need intelligence and good humor to succeed. But if you can put all three together you are likely to succeed.
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Nooooooo... lol.. We have a vice mayor who is now acting mayor.
okay, i'm old.
YES, A RECEPTIONIST.
I have NEVER worked for a station that did not have a person to greet visitors at the front entrance. Yes, many times that person had other responsibilities (checking in deliveries, giving out prizes, going over logs), but they WERE THERE AT THE FRONT DOOR TO GREET FOLX - INCLUDING CLIENTS. This included stations in unrated markets up to top 10 markets.
And if NOBODY at the front door (which is then probably locked) is your NEW WORLD business model The YOU HAVE ALL DESCENDED TO BEING A JUKEBOX. Worse, in fact, because when I put money in a jukebox I get to hear WHAT I WANT TO HEAR.
And for what it's worth, the few radio stations that I still provide technical services to ALL HAVE A RECEPTIONIST (and other function) person at the front door, which is open during REGULAR BUSINESS HOURS. (those of you unfamiliar with what those times are can perhaps GOogle them.) They are not top 100 or even 150 market facilities, so the above argument that this is how it goes in small markets is not totally true.
So if those (small market) stations I help keep a live person at the front door then they are WAY BETTER BUSINESSES than the stations that don't, no matter who owns 'em. Q E D
YES, A RECEPTIONIST.
I have NEVER worked for a station that did not have a person to greet visitors at the front entrance. Yes, many times that person had other responsibilities (checking in deliveries, giving out prizes, going over logs), but they WERE THERE AT THE FRONT DOOR TO GREET FOLX - INCLUDING CLIENTS. This included stations in unrated markets up to top 10 markets.
And if NOBODY at the front door (which is then probably locked) is your NEW WORLD business model The YOU HAVE ALL DESCENDED TO BEING A JUKEBOX. Worse, in fact, because when I put money in a jukebox I get to hear WHAT I WANT TO HEAR.
And for what it's worth, the few radio stations that I still provide technical services to ALL HAVE A RECEPTIONIST (and other function) person at the front door, which is open during REGULAR BUSINESS HOURS. (those of you unfamiliar with what those times are can perhaps GOogle them.) They are not top 100 or even 150 market facilities, so the above argument that this is how it goes in small markets is not totally true.
So if those (small market) stations I help keep a live person at the front door then they are WAY BETTER BUSINESSES than the stations that don't, no matter who owns 'em. Q E D
Since the Commission did away with local studio rules, there's no need to have expensive offices, let alone pay a receptionist when hardly anyone calls or stops by.
No coins required. Just (hopefully) advertisers to sponsor the hours and hours of music and entertainment.
Your smartphone will do exactly that. Still no coins needed.
It's up to the station owner as to whether they want to staff, even during regular business hours
Coming from someone who doesn't have to write the checks for a business every month.
The office has nothing to do with the programming. If you allow that to happen, you're not much of a programmer.
The PD doesn't decide if the office has a receptionist. That's a GM decision.
Once phone systems became more sophisticated, the days of the receptionist were over.
Another victim of technology. This is true in other businesses besides radio.
Why must the posters on this site always take the point of view of the business owner instead of the employee? Or the listener?
Because comments are made which are no longer in step with the realities of modern times?
There’s more than one perspective, however, and only one is represented here.
These days kind of depends on how important a receptionist is. Really not much. Most communication is online. Phone calls today can be answered by anyone in the building. The web is the main communication avenue. However an ability to reach a radio station by phone is still there, just diminished.
Sure, an accurate one from reality, and fantasy.
This thread caused me to look up the history of Centrex and PBX, the earliest forms of internal phone switching software. The history dates back to the 60s, although it became most common in the late 80s. The issue at the time was call routing in an office that had been done by a receptionist. It was more efficient to have calls routed electronically.
Sure you might prefer to have a human receptionist for visitors and clients. But by the 2000s, there were fewer personal interactions as offices moved from downtown locations to cheaper suburban campuses. It was more likely that the salesperson would meet with the client for lunch rather than at an office. For me, all of my personal meetings are at restaurants.
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