I do. I'd rather watch Dick Clark's skeleton hosting. They can have an A.I. do his voice.
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iHeartRadio - "Guaranteed Human."
- Thread starter HerbNero
- Start date
I’d rather watch Geoff the Skeleton from the Craig Ferguson Late Late Show hosting….
Geoff Peterson should have his own show. And Craig and Geoff would be a great New Years' Eve act:
The corporate head of programming explains the policy: No AI generated music or personalities:
www.billboard.com
As I said in my first post in this thread, the big radio companies like iHeart aren't the ones likely to use AI on the air.
iHeartRadio Exec Says Company Won’t ‘Play AI Music’ or Use ‘AI Generated Personalities’ in Staff Memo
iHeartRadio banned AI music, podcasts and radio DJs with a new program called "Guaranteed Human," programming head Tom Poleman wrote in a staff memo.
www.billboard.com
As I said in my first post in this thread, the big radio companies like iHeart aren't the ones likely to use AI on the air.
However, they do use AI-generated "listeners" in their production.
I am curious if those ID sweepers are really humans or AI. Like for example, we have a lot of "listener testimonial" sweepers on 100.9 Cherry FM (KARY) in Yakima. "I wake up every Saturday with the Super 70s!" "We listen to it at work." "I love listening to Tony Lorino every night." "It's the soundtrack of my life." etc etc etc... For a while they had random shoutouts from each of the cities that the station serves. Including Ellensburg...which I can tell you is NOT in the grade A coverage area. It's nowhere near listenable. Yet someone chirps, "Ellensburg LOVES listening to the classic hits..." doesn't sound anywhere near organic to me! unless that person is a rancher high up on the hill, way north of town...
I assume these are NOT random people on the street that were interviewed by the station on why they love the station.
Strangely enough, their sister country station, 104.1 KXDD, has listener shoutouts that are genuine. Name and city.
I assume these are NOT random people on the street that were interviewed by the station on why they love the station.
Strangely enough, their sister country station, 104.1 KXDD, has listener shoutouts that are genuine. Name and city.
The interview with Poleman was pretty specific. They have no control over commercials. Especially the national ones or the ones coming from the streaming service.
For decades, most of those types of “listener” shout-outs have been voice actors or off-air employees (sales, continuity, etc.).
If they’re using A.I. now, that should surprise no one, but is only barely less authentic than what they had been doing.
The oldies station where I live does the same thing,
There's no way those are people praising that exact music. But they are real people, I do believe.
And many of them come from production libraries. You'll note most of these montages exclude station branding. Or, at least they do where I mostly listen, outside the top 100 markets.
Person 1: "I love this music"
Person 2: "This is my station at work"
Person 3: "I listen in my office every day"
Jingle: #1 At Work! Lite 97.3
He was my 2nd choice.
I've noticed that also. Knew they were fake when they played them when station was never mentioned once and then when I hear the same damn sweep on a station from a nearby town, just had the "respondents" in a different order. Need to do one: "I listen to this station 24/7 no matter what their format currently is as they play the music I'm most likely to ignore whenever my scan button stops on the station."
“I’m afraid I can’t do that, Dave.”
Grupo Acir, Radio Comunicación Humana
That is sort of a contrived phrase. But the program consultant to Acir is from Texas and with iHeart to it seems logical.Grupo Acir, Radio Comunicación Humana
(But the tiny print says "1984" so they were ahead of their time.)
I'd have gone with some variant of "gente para gente". Or even a more subtle "... ¡donde la radio vive!"
BattleBots 2.0.
Here's an interesting article about how record labels are using AI, and where radio fits in:
barrettmedia.com
So now in addition to competing against digital streaming services, radio is also competing against AI music sources, where digital content creators can remix their own versions of songs with record label support. All of this focus on iHeart or big radio as the enemy seems very insignificant.
Could iHeartRadio Be the Hero in the Battle Against Record Labels’ AI Play?
Make no mistake about it, record labels are all-in on Artificial Intelligence. However, recent announcements by iHeartRadio and others show that not
barrettmedia.com
So now in addition to competing against digital streaming services, radio is also competing against AI music sources, where digital content creators can remix their own versions of songs with record label support. All of this focus on iHeart or big radio as the enemy seems very insignificant.
Even though I'd seen the title of this thread, I didn't realize it was a promotion that IHeart Media was doing on the air until I actually heard it. Then my thoughts strayed to an earlier time and a completely different network:
"Fox News, Fair and Balanced."
To those of a certain persuasion (including yours truly), that particular network didn't seem to live up to that phrase. And I have a funny feeling that IHeart won't be able to live up to
"Guaranteed Human,"
either.
"Fox News, Fair and Balanced."
To those of a certain persuasion (including yours truly), that particular network didn't seem to live up to that phrase. And I have a funny feeling that IHeart won't be able to live up to
"Guaranteed Human,"
either.
There is a website where you can plug in a station's name, frequency, format, etc, and it will generate liners for whatever station's information you entered. Some of those liners include fake listener testimonials -- and you know that they're fake because you can enter information for a station that doesn't actually exist and some of the generated liners will include those testimonials. So, yeah, as someone said, they're from a production library.
That said, once upon a time stations actually did air real testimonials (and maybe some still do today, although I suspect that is really rare now). I know that because when I was much younger I once called at station that asked if I would say something for them over the phone that they could use on the air. And they actually did play it several times. But that was a much different time for the industry -- far enough back that radio station bumper stickers were actually still quite common.
That said, once upon a time stations actually did air real testimonials (and maybe some still do today, although I suspect that is really rare now). I know that because when I was much younger I once called at station that asked if I would say something for them over the phone that they could use on the air. And they actually did play it several times. But that was a much different time for the industry -- far enough back that radio station bumper stickers were actually still quite common.