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iHeart's Pittman Promotes Radio

T

TheBigA

iHeart CEO Bob Pittman wrote an editorial about the virtues of traditional radio in a digital world:

www.insideradio.com

iHeartMedia’s Bob Pittman Extols Broadcast Radio In Op-Ed Piece.

“Broadcast radio continues to not just survive, but thrive for one very clear reason: no other medium can match what radio can offer,” iHeartMedia Chairman/CEO Bob Pittman boasts in a
www.insideradio.com www.insideradio.com

I'm sure a lot of people are surprised Pittman takes this view, given the actions of his company. But as I often say, radio is not a one-or-the-other thing.
 
^^^
Several studies have noted that radio is the top source for music discovery...


From what I've read here, new songs played on commercial radio go thru an extensive (and IMHO, limiting) evaluation process, it isn't the wild west of social media where anyone can write, record and post a song they've created.


Kirk Bayne
 
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