Rush Limbaugh radically changed the available sponsor pool for talk radio by calling Sandra Fluke a "slut". Many major sponsors didn't just react to him, but to talk as a format, and simply decided not to buy in a category where controversy can happen at any point.
deadline.com
And so we have male enhancement, survival foods, gold sellers and whatever. But Limbaugh also had 20 million listeners and iHeart could still make more money with him than without.
Another example? John and Ken at KFI survived calls for their heads after they called the recently-passed Whitney Houston a "crack ho". They got a suspension that was essentially a long weekend...off the air Thursday and Friday, back on Monday.
www.hollywoodreporter.com
iHeart will only fire Jay if what Jay said online about Gus Walz will cost them money. And that's going to be factored against what he brings in.
Memo: Radio Advertisers Want To Avoid Controversy After Rush Limbaugh Incident
The environment is becoming chilly for commentators who traffic in incivility. Clear Channel’s syndication unit Premiere Networks gave its sales force a list of 98 companies — including major auto makers, insurance companies, and restaurant chains — that want to avoid “environments likely to...
And so we have male enhancement, survival foods, gold sellers and whatever. But Limbaugh also had 20 million listeners and iHeart could still make more money with him than without.
Another example? John and Ken at KFI survived calls for their heads after they called the recently-passed Whitney Houston a "crack ho". They got a suspension that was essentially a long weekend...off the air Thursday and Friday, back on Monday.
Radio Station Suspends Hosts Who Called Whitney Houston a ‘Crack Ho’
Los Angeles station KFI-AM 640 says the hosts of "The John and Ken Show" were "insensitive and inappropriate."
iHeart will only fire Jay if what Jay said online about Gus Walz will cost them money. And that's going to be factored against what he brings in.
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