HeartRadio has announced a new partnership with Paris Hilton to produce a slate of iHeartRadio Original Podcasts as well as a series of PodPosts, a new format that merges social media into voice, and podcasting into a social environment. The short form audio clips known as "PodPosts" will publish in podcast feeds, offering listeners an audio experience that feels more like social media in its tone and delivery.
The new series will launch February 22 with the "This is Paris" podcast hosted by Hilton herself, which puts her own creative spin on the podcast format-releasing a blend of both playful, emotional and authentic scripted, scheduled episodes as well as spontaneous, shorter "social" audio episodes each week between segments. This audio format will entertain audiences with content that includes candid interviews with guests around the globe, discussing topics such as beauty, wellness, fashion, pop culture, travel, entrepreneurship, relationships and more.
https://news.****************/articles/n40081/iHM-Paris-Hilton-to-Launch-Podcasts-and-PodPosts