iHM's November RIFs hit Seattle

[bobdavcav]

It depends. I can't see a normal three hour daily talk show working well as a podcast, but many talk stations do put the show up as a podcast. I'm not sure how many people actually listen that way though, I certainly don't have the time for that. I do have a couple dailies in my lineup, but they're 10-15 minutes is all.

 

[TheBigA]

I'm not sure how many people actually listen that way though, I certainly don't have the time for that.

The great thing about radio is you can listen while you do other things, such as drive long distances or mow the lawn.

However, based on the statistics I see from podcast usage, most people listen for about 10-15 minutes.

This is one reason why podcasts often begin with pre-roll spots.

 

[bobdavcav]

Hmm. If you're talking daily shows, I can agree with that, but less frequent shows I can handle them if they're longer. I find podcasts hard to listen to while doing most things, which is why I usually just sit and listen to them back to back.

 

[fordranger797]

Many morning shows make a habit of recycling content after a couple of hours. They wisely figure that much of their audience changes throughout the listening period, and therefore it makes sense to reuse some of the material in the 9am hour that might have already been used in the 6am hour. This practice is used on KIRO radio, where the first hour of "Tom & Curly" is repeated at 6pm for listeners heading home during the late commute.

 

[bobdavcav]

I saw last week that it's official, Vanderpool is out at KZOK.

 

[Kelly A]

You're seeing consolidation taking hold of the popular podcast world. Independents are getting lost in the process. iHeart and NPR have been leaders in rolling-up and cross promotion from radio programming of their podcasts. Stitcher is another large podcast aggregator, recently purchased by SiriusXM. In other words, it appears for podcasts to be a profitable venture, you'd better have several under one tent.