Demodave said:
Why do these air these shows? Quite simple...
The national syndication rights for these shows is cheap! And the money demo is 25-54 with an emphasis on 25-34. Those shows are classic TV for a 30-year old.
True but I still don't get why the emphasis on 25 to 34 year olds. How many of those in that age bracket make at least 100,000 ( or even 80,000 an year ) own their own home outright, little debt, etc...? One would think those in the 40s and 50s have more money.
A few years back at the radio station I worked our sales staff went to a meeting and the person they saw said that in order to survive radio and TV MUST cater to that 27 year old and leave the 47 year old behind. Ideas he suggested..
Use soft foul language in our ads like "hell" or "damn". He predicted the "F" word would be used in ads and in regular use on radio and TV within 5 years because "..that is what 20 somethings want to hear".
Rather than talk about community happenings, we should spice things up with sex talk, jokes about oral sex for example.
And he said it was big mistake to ban cigarette ads from TV because they could make a killing today since the only demographic that is increasing in smoling is the 20 somethings. Guess that explains why so many different types of Marlboros and Camels that are available today.
My favorite.."todays audience you need to reach ( the 20 somethings ) are into the TV show Friends. They want to be just like the stars on the show. OK...but what about Lisa Kudrow who played on that show? This is what she said about TV back when Friends was big "....just because I make my living from the boob tube doesn't mean I watch the god-damned thing..I dont even own a set !!". If all 20 somethings share the same opinion on TV as her...why bother with TV?
Dont know whatever became of this dude but I would not be surprised if he works at Viacom. If he does, I hate to see what their networks or even TV in general will be like say in 5 to 10 years.