“Clear Channel takes on a challenge in radio: Lame ads.”
AdAge reports that CEO Bob Pittman “has formed a Creative Advisory Council with senior ad agency executives.” Objective – to put more emphasis on radio creative. (Sounds like what the Radio Mercury Awards are about, doesn’t it?) Pittman says “Talking to creative agencies, we all agreed that radio has been put to one side, and not given the level of creativity it warrants.”
Gee, Bob, if Clear Channel hadn't cut so many of their creative services people and tried "hubbing" their production, maybe their ads wouldn't be so LAME. How hard is it to write better copy than most of the pap cranked out by AEs at local stations? Not very, unfortunately, which is why the agencies don't have to invest much time or talent for their clients.
Sales is a skill. So is copywriting. There are a few who excel at both - but only a few. Raise the bar, Bob. What's it cost? The value of one spot per day at most stations? At least give sales an assistant who understands grammar and spelling.
AdAge reports that CEO Bob Pittman “has formed a Creative Advisory Council with senior ad agency executives.” Objective – to put more emphasis on radio creative. (Sounds like what the Radio Mercury Awards are about, doesn’t it?) Pittman says “Talking to creative agencies, we all agreed that radio has been put to one side, and not given the level of creativity it warrants.”
Gee, Bob, if Clear Channel hadn't cut so many of their creative services people and tried "hubbing" their production, maybe their ads wouldn't be so LAME. How hard is it to write better copy than most of the pap cranked out by AEs at local stations? Not very, unfortunately, which is why the agencies don't have to invest much time or talent for their clients.
Sales is a skill. So is copywriting. There are a few who excel at both - but only a few. Raise the bar, Bob. What's it cost? The value of one spot per day at most stations? At least give sales an assistant who understands grammar and spelling.
