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I'M NOT MICHAEL LUZACK!

> Just so you all know...
> ~me
>

That pretty much means you are, doesn't it. Who accused you of being him? Awfully defensive, aren't we?

Looking at your posts, and a basic misunderstanding of...well...Cleveland and radio, that would pretty much make you Mike, wouldn't it?<P ID="edit"><FONT class="small">Edited by Johnny Morgan on 03/17/06 02:24 PM.</FONT></P>
 
> > Just so you all know...
> > ~me
> >
>
> That pretty much means you are, doesn't it. Who accused you
> of being him? Awfully defensive, aren't we?
>
> Looking at your posts, and a basic misunderstanding
> of...well...Cleveland and radio, that would pretty much make
> you Mike, wouldn't it?
>
Actually I have a better understanding of it then most of the people on this board, because I actually WORK in radio.

Someone on another post insinuated that I was michael, I wanted to clear the air and make it known that I'm not him. Read my posts about Springer, I explain who I am there.
 
> Actually I have a better understanding of it then most of
> the people on this board, because I actually WORK in radio.
>
> Someone on another post insinuated that I was michael, I
> wanted to clear the air and make it known that I'm not him.
> Read my posts about Springer, I explain who I am there.
>

Well that is a rather pompous response. Just because you work radio doesn't mean YOU get it. This board isn't about you......... It is about an industry we love. There are many people on this board who are great radio people I wish would share more of their knowledge for example Danny Wright, Keith Kennedy, Liz Wilde, that I believe have done well in their own way and there are many more examples. Just have a one on one conversation with Joe Finan and you will be amazed.

There are some great reasons to work in radio like meeting people you normally wouldn't never get to meet, having interesting conversations, inspiring someone else to do something good, or just delivering valuable information.

But at the same time there are some really good people who never get the acknowledgement and don't need it. They are the ones who work the holidays no one else wants to and sometimes not by choice. Working 24 hours straight just to make a listener gets their favorite program. Some can barely pay their bills and still show up to work and take verbal abuse from hosts or bossesthat "normal" listeners would never experience yet the show still goes on.Their life could be in total meltdown and the still try and provide the listener with quality entertainment.

People often write how radio has become stagnant and horrible. Why? Because we spend more time putting our own down than really trying to make it better? I really get tired of the "look at me" or " I am better than you" while radio in general still suffers. The real answer YOU don't really want to hear is.. NO ONE CARES WHO YOU ARE! Remember our job is to serve the public not ourselves and that is why I think radio is starting to lose its magic.

I feel blessed every day that I had an opportunity to make some really great friends in this industry but, every day I can do better job and the show goes on.
 
> Actually I have a better understanding of it then most of
> the people on this board, because I actually WORK in radio.
>
> Someone on another post insinuated that I was michael, I
> wanted to clear the air and make it known that I'm not him.
> Read my posts about Springer, I explain who I am there.
>

Well that is a rather pompous response. Just because you work radio doesn't mean YOU get it. This board isn't about you......... It is about an industry we love. There are many people on this board who are great radio people I wish would share more of their knowledge for example Danny Wright, Keith Kennedy, Liz Wilde, that I believe have done well in their own way and there are many more examples. Just have a one on one conversation with Joe Finan and you will be amazed.

There are some great reasons to work in radio like meeting people you normally wouldn't never get to meet, having interesting conversations, inspiring someone else to do something good, or just delivering valuable information.

But at the same time there are some really good people who never get the acknowledgement and don't need it. They are the ones who work the holidays no one else wants to and sometimes not by choice. Working 24 hours straight just to make a listener gets their favorite program. Some can barely pay their bills and still show up to work and take verbal abuse from hosts or bossesthat "normal" listeners would never experience yet the show still goes on.Their life could be in total meltdown and the still try and provide the listener with quality entertainment.

People often write how radio has become stagnant and horrible. Why? Because we spend more time putting our own down than really trying to make it better? I really get tired of the "look at me" or " I am better than you" while radio in general still suffers. The real answer YOU don't really want to hear is.. NO ONE CARES WHO YOU ARE! Remember our job is to serve the public not ourselves and that is why I think radio is starting to lose its magic.

I feel blessed every day that I had an opportunity to make some really great friends in this industry but, every day I can do better job and the show goes on.
 
>
> Well that is a rather pompous response. Just because you
> work radio doesn't mean YOU get it. This board isn't about
> you......... It is about an industry we love. There are many
> people on this board who are great radio people I wish would
> share more of their knowledge for example Danny Wright,
> Keith Kennedy, Liz Wilde, that I believe have done well in
> their own way and there are many more examples. Just have a
> one on one conversation with Joe Finan and you will be
> amazed.
>
> There are some great reasons to work in radio like meeting
> people you normally wouldn't never get to meet, having
> interesting conversations, inspiring someone else to do
> something good, or just delivering valuable information.
>
> But at the same time there are some really good people who
> never get the acknowledgement and don't need it. They are
> the ones who work the holidays no one else wants to and
> sometimes not by choice. Working 24 hours straight just to
> make a listener gets their favorite program. Some can barely
> pay their bills and still show up to work and take verbal
> abuse from hosts or bossesthat "normal" listeners would
> never experience yet the show still goes on.Their life could
> be in total meltdown and the still try and provide the
> listener with quality entertainment.
>
> People often write how radio has become stagnant and
> horrible. Why? Because we spend more time putting our own
> down than really trying to make it better? I really get
> tired of the "look at me" or " I am better than you" while
> radio in general still suffers. The real answer YOU don't
> really want to hear is.. NO ONE CARES WHO YOU ARE! Remember
> our job is to serve the public not ourselves and that is why
> I think radio is starting to lose its magic.
>
> I feel blessed every day that I had an opportunity to make
> some really great friends in this industry but, every day I
> can do better job and the show goes on.
>

Excellent Thoughts!!..Great Post! I sometimes get turned off to the boards because of some radio people who take themselves too seriously and become full of themselves..I'ts easy to forget there are many dedicated professionals who get what radio is all about..THE LISTENER..
 
> Excellent Thoughts!!..Great Post! I sometimes get turned
> off to the boards because of some radio people who take
> themselves too seriously and become full of themselves..I'ts
> easy to forget there are many dedicated professionals who
> get what radio is all about..THE LISTENER..
>


Yes, it's about the listener...to a degree. Radio is a business, and those who don't admit that are fooling themselves.

Radio is about getting as many listeners as possible with a product THEY want , and arguably, is sellable. In turn those many (cume) will frequent the popular format/station, thereby increasing ratings, which gets more sales (and a higher rate), which makes the station money. If the product sucks the listeners won't partake, ratings tumble, sales slow, the revenue drops, format gets flipped.

I've also been on the other end. Station is #1 target and core, yet Sales still can't sell water to a dying man. Meaning...the sales dept sucks. Yet the station STILL gets flipped b/c, according to sales, it's not "sellable", or doesn't target P25-54. BS!


If radio were truly about JUST the listener/community, then the FCC would still require format flips to be approved. That stopped over 30 years ago.


<P ID="signature">______________
www.OhioRadio.net

</P><P ID="edit"><FONT class="small">Edited by bigwoody on 03/17/06 07:11 PM.</FONT></P>
 
Sales

> Yes, it's about the listener...to a degree. Radio is a
> business, and those who don't admit that are fooling
> themselves.

> Radio is about getting as many listeners as possible with a
> product THEY want , and arguably, is sellable. In turn those
> many (cume) will frequent the popular format/station,
> thereby increasing ratings, which gets more sales (and a
> higher rate), which makes the station money. If the product
> sucks the listeners won't partake, ratings tumble, sales
> slow, the revenue drops, format gets flipped.
>
> I've also been on the other end. Station is #1 target and
> core, yet Sales still can't sell water to a dying man.
> Meaning...the sales dept sucks. Yet the station STILL gets
> flipped b/c, according to sales, it's not "sellable", or
> doesn't target P25-54. BS!

The ideaology of business in the past ten years has changed in ALL sectors not just radio. The common thread is the loss importance of the customer. (Try getting a customer service rep from the US anymore.)Companies have become less personal just like radio.Many companies lose sight of their employees who make them the money and the people spend it by just looking at the the figures. The problem here is it becomes short term gains instead of long term term stability.

Let me take from a formula that I believe that has been in my estimation successful for my current TV show. No it is isn't household name but my employers are very happy.

Hosts: Need to know the demographic they are reaching. Every show is set for a certain goal. Whether it is to speak to ten listeners/viewers to making a guests/clients phone ring off the hook. Hosts need to know what they are selling and I believe it really works to understand the product you are pitching. If the host doesn't understand the product then most likely neither will the listener nor will they do a good job pushing it. Hosts must know what they are talking about.This approach applies to listeners as well. Hosts need to know what gets their phones jumping and get that call to action going. I have seen better returns when the host listens audience than expecting the audience to listen to them.

Sales: Know your host. If you know their personality you can target better products.(As a producer I know what my hosts like) Know the demographic. Know the habits of the spot buyer and the demographic the spot buyer is wanting to reach. I know many sales people who just sell to make the cash not for the team. Again short term gains over long term prosperity. Honesty. I find telling people the honest pro and cons has yielded better results. Also understand the true value of what you are offering and deliver it.


Example: I had a friend buy a slot on an XM channel because at the time it was dirt cheap. He was hesitant I told him to market to truckers he was sitting on a goldmine. His sales went through the roof and he ended up only relying on XM. Now he doesn't rely on his affiliates but his own show.

This may sound too basic or too common sense but time and time again people forget the basics.


<P ID="edit"><FONT class="small">Edited by txregular on 03/17/06 09:18 PM.</FONT></P>
 
Re: Sales

> > Yes, it's about the listener...to a degree. Radio is a
> > business, and those who don't admit that are fooling
> > themselves.
>
> > Radio is about getting as many listeners as possible with
> a
> > product THEY want , and arguably, is sellable. In turn
> those
> > many (cume) will frequent the popular format/station,
> > thereby increasing ratings, which gets more sales (and a
> > higher rate), which makes the station money. If the
> product
> > sucks the listeners won't partake, ratings tumble, sales
> > slow, the revenue drops, format gets flipped.
> >
> > I've also been on the other end. Station is #1 target and
> > core, yet Sales still can't sell water to a dying man.
> > Meaning...the sales dept sucks. Yet the station STILL gets
>
> > flipped b/c, according to sales, it's not "sellable", or
> > doesn't target P25-54. BS!
>
> The ideaology of business in the past ten years has changed
> in ALL sectors not just radio. The common thread is the loss
> importance of the customer. (Try getting a customer service
> rep from the US anymore.)Companies have become less personal
> just like radio.Many companies lose sight of their employees
> who make them the money and the people spend it by just
> looking at the the figures. The problem here is it becomes
> short term gains instead of long term term stability.
>
> Let me take from a formula that I believe that has been in
> my estimation successful for my current TV show. No it is
> isn't household name but my employers are very happy.
>
> Hosts: Need to know the demographic they are reaching. Every
> show is set for a certain goal. Whether it is to speak to
> ten listeners/viewers to making a guests/clients phone ring
> off the hook. Hosts need to know what they are selling and I
> believe it really works to understand the product you are
> pitching. If the host doesn't understand the product then
> most likely neither will the listener nor will they do a
> good job pushing it. Hosts must know what they are talking
> about.This approach applies to listeners as well. Hosts need
> to know what gets their phones jumping and get that call to
> action going. I have seen better returns when the host
> listens audience than expecting the audience to listen to
> them.
>
> Sales: Know your host. If you know their personality you can
> target better products.(As a producer I know what my hosts
> like) Know the demographic. Know the habits of the spot
> buyer and the demographic the spot buyer is wanting to
> reach. I know many sales people who just sell to make the
> cash not for the team. Again short term gains over long term
> prosperity. Honesty. I find telling people the honest pro
> and cons has yielded better results. Also understand the
> true value of what you are offering and deliver it.
>
>
> Example: I had a friend buy a slot on an XM channel because
> at the time it was dirt cheap. He was hesitant I told him to
> market to truckers he was sitting on a goldmine. His sales
> went through the roof and he ended up only relying on XM.
> Now he doesn't rely on his affiliates but his own show.
>
> This may sound too basic or too common sense but time and
> time again people forget the basics.
>


It's rare that I'll defend Sales (there are a few good ppl), but I will on this occasion. Programmers are at fault, to a degree, in that they do not sit down with the Sales mgrs and relative staff to discuss the format, the target, etc. Programmers should go on a sales call now and then. And with Sales staffs in continual flux, all mostly under the age of 30, it serves well PD's of library formats to keep the Sales staff "educated" about their stations and formats. One sheets for shows/features are nice, but don't really "sell" the station to the Sales staff.<P ID="signature">______________
www.OhioRadio.net

</P><P ID="edit"><FONT class="small">Edited by bigwoody on 03/17/06 09:40 PM.</FONT></P>
 
> of...well...Cleveland and radio, that would pretty much make
> you Mike, wouldn't it?
>
Mike would post under his real name...........
 
> Well that is a rather pompous response. Just because you
> work radio doesn't mean YOU get it. This board isn't about
> you......... It is about an industry we love. There are many
> people on this board who are great radio people I wish would
> share more of their knowledge for example Danny Wright,
> Keith Kennedy, Liz Wilde, that I believe have done well in
> their own way and there are many more examples. Just have a
> one on one conversation with Joe Finan and you will be
> amazed.


Jeez! Yeah, there's good people here, but there are idiots too... I didn't say it was about me; I wanted to make it clear I'm not Michael and I don't speak for him or Salem. I was accused of being ignorant in the orriginal post, and I defended my self. You need to Chilax

I DO get it... I choose to work in this biz 'cause I love it!

~Me
 
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