Imaging changes at WSRS?

JustinT · Dec 7, 2005

Listening to WSRS today, It sounds like they've implimented new on-air imaging, using Reelworld's 2005 package for WLIT in Chicago. So far, it sounds like a nice upgrade from the dated WJYE package from JAM. They were also using the package for WLYF/Miami a few years ago, but that seems to have disappeared.

They've also upgraded the website to the new Clear Channel platform, and have changed the logo to a much more modern looking style.

Lastly, a new slogan is in place: "The Best Variety of Yesterday and Today", which Clear Channel has used on most of its Lite FMs. These changes make one wonder, if WWLI in Providence didn't have such a strong signal in Worcester County, could CC have turned WSRS into "96.1 Lite FM"?

Garrett · Dec 7, 2005

> Listening to WSRS today, It sounds like they've implimented
> new on-air imaging, using Reelworld's 2005 package for WLIT
> in Chicago. So far, it sounds like a nice upgrade from the
> dated WJYE package from JAM. They were also using the
> package for WLYF/Miami a few years ago, but that seems to
> have disappeared.
>
> They've also upgraded the website to the new Clear Channel
> platform, and have changed the logo to a much more modern
> looking style.

I still like this WSRS logo: http://world.nycsubway.org/perl/show?13747

dhoule · Dec 8, 2005

I think I could read that image on the bus. I think it said "Where the Beautiful Music IS". I remember that and Phil Paliologis (or something like that).

Dave

> > Listening to WSRS today, It sounds like they've
> implimented
> > new on-air imaging, using Reelworld's 2005 package for
> WLIT
> > in Chicago. So far, it sounds like a nice upgrade from the
>
> > dated WJYE package from JAM. They were also using the
> > package for WLYF/Miami a few years ago, but that seems to
> > have disappeared.
> >
> > They've also upgraded the website to the new Clear Channel
>
> > platform, and have changed the logo to a much more modern
> > looking style.
>
> I still like this WSRS logo:
> http://world.nycsubway.org/perl/show?13747
>

dhoule · Dec 8, 2005

Greg Bedard

Greg Bedard is on WSRS from 10-Noon and overnights. Is the overnight voice traked?

Dave

> I think I could read that image on the bus. I think it said
> "Where the Beautiful Music IS". I remember that and Phil
> Paliologis (or something like that).
>
> Dave
>
> > > Listening to WSRS today, It sounds like they've
> > implimented
> > > new on-air imaging, using Reelworld's 2005 package for
> > WLIT
> > > in Chicago. So far, it sounds like a nice upgrade from
> the
> >
> > > dated WJYE package from JAM. They were also using the
> > > package for WLYF/Miami a few years ago, but that seems
> to
> > > have disappeared.
> > >
> > > They've also upgraded the website to the new Clear
> Channel
> >
> > > platform, and have changed the logo to a much more
> modern
> > > looking style.
> >
> > I still like this WSRS logo:
> > http://world.nycsubway.org/perl/show?13747
> >
>

Radio-active · Dec 8, 2005

> Listening to WSRS today, It sounds like they've implimented
> new on-air imaging, using Reelworld's 2005 package for WLIT
> in Chicago. So far, it sounds like a nice upgrade from the
> dated WJYE package from JAM. They were also using the
> package for WLYF/Miami a few years ago, but that seems to
> have disappeared.
>
SRS's imaging has changed with the addition of an actual "imaging director." Bruce Palmer took over that title when he joined as midday guy last winter (before that, inside sources tell me that PD Tom Holt was trying to do imaging along with the PM drive slot and PD duties..a little much for one plate!). I like the humorous sweepers (especially the Christmas ones). Then sometime this past summer or fall, they updated the jingle package for the first time in years.

The station sounds fresher..not as sleepy as Lite in Providence or (imho) as heavy-hitting as Kiss in Boston. I find myself listening to it more lately.

Garrett · Dec 8, 2005

raccoonradio · Dec 9, 2005

Re: Old MBTA pics have LOTS of old radio logos

A few years ago--2000 maybe?--I visited the Seashore Trolley Museum in
Kennebunk, ME. There were some old T buses and trains there and some of
the ads on the _inside_ included:

WRKO "Talks a Great Game" Jerry Williams 2-6 pm, David Brudnoy 6-10 pm (I think)

WXNE-TV 25 (King Kong, Gomer Pyle, etc.) I remember seeing those ads in the late 70s when I'd take the bus to high school<P ID="signature">______________

</P>

Garrett · Dec 10, 2005

> The station sounds fresher..not as sleepy as Lite in
> Providence or (imho) as heavy-hitting as Kiss in Boston. I
> find myself listening to it more lately.
>
So bascially, a Hot AC?