9
954
Guest
What's wrong and right with Jack
The fact that the Jack format is popular is
basically a testament to the gullability of the
American public and its innate need to be popular.
The way I understand it, Jack is for people who
don't care what genre of music is played, as long
as it was a hit. In other words, they have no
taste, no personal preferences, no favorite genre,
no experience. They just want to listen to songs
that are popular with everyone else, according
to the word of testers and consultants.
There's nothing wrong with a mix of different
genres, if that's what you want. I've transferred
all my CDs to my PC so I can listen to a random
mix of oldies, classical, jazz, country, big band,
folk, reggae, opera, and comedy, with no effort.
But they're all songs I picked before uploading
them.
I once had a girlfriend who probably would have
loved the Jack format. We'd go to a restaurant and
she's ask the waitress what's popular. She
wouldn't look for something she liked on the menu.
She'd defer to public opinion to choose what she
would eat.
That's the type of consumer who likes Jack. Maybe
that's ultimately good for advertisers, because
listeners with no minds of their own will be
especially receptive to their messages. Just
remember stress how everybody likes your product
or service!
Hey, if you're making money in the jack business,
good for you. Congratulations!! But if I meet
someone on the street and she says her favorite
station is Jack, you know my first impression
will be "airhead!"
73s from 954
The fact that the Jack format is popular is
basically a testament to the gullability of the
American public and its innate need to be popular.
The way I understand it, Jack is for people who
don't care what genre of music is played, as long
as it was a hit. In other words, they have no
taste, no personal preferences, no favorite genre,
no experience. They just want to listen to songs
that are popular with everyone else, according
to the word of testers and consultants.
There's nothing wrong with a mix of different
genres, if that's what you want. I've transferred
all my CDs to my PC so I can listen to a random
mix of oldies, classical, jazz, country, big band,
folk, reggae, opera, and comedy, with no effort.
But they're all songs I picked before uploading
them.
I once had a girlfriend who probably would have
loved the Jack format. We'd go to a restaurant and
she's ask the waitress what's popular. She
wouldn't look for something she liked on the menu.
She'd defer to public opinion to choose what she
would eat.
That's the type of consumer who likes Jack. Maybe
that's ultimately good for advertisers, because
listeners with no minds of their own will be
especially receptive to their messages. Just
remember stress how everybody likes your product
or service!
Hey, if you're making money in the jack business,
good for you. Congratulations!! But if I meet
someone on the street and she says her favorite
station is Jack, you know my first impression
will be "airhead!"
73s from 954