So... you're the GM of an AM station in a market that has outgrown your signal. You want to be able to compete, especially at night, and you don't know what to do.
Then you think.... FM translators. Put them in 2 or 3 of the most lucratrive areas outside 285. They give you listeners and ad revenue, and you don't have to lease time on another station to get there.
Has anyone in Atlanta (or any market) done this with success?
Then you think.... FM translators. Put them in 2 or 3 of the most lucratrive areas outside 285. They give you listeners and ad revenue, and you don't have to lease time on another station to get there.
Has anyone in Atlanta (or any market) done this with success?