IMUS COMING TO SIRIUS

[ruger22com]

Sirus DOES have something to gain by hiring Imus...a new very high end subscriber base. But there is no way they will offer him stern $$$$$....they have learned it was a good short term move but suicide for the long term.

None of this matters anyway...as long at the contract with CBS has not been settled, even though he is off the air, he is the property of CBS (Though they will not admit this out loud...not with that gutless ceo at the helm). You can bet when CBS hands the Iman 40 or so million to pay off his contract, a non-compete will be tied to it for the rest of his life.

 

[Walter Graff]

"Sirus DOES have something to gain by hiring Imus...a new very high end subscriber base. "


Doesn't matter how much you make, or how much you spend, everyone pays the same for a subscription to Sirius which is less commercial driven (where the "high end" matters) and more about how many receivers you buy. And as I noted that same "high end" crowd likely has Sirius already so if they hired an old outdated radio DJ like Imus whats the reward?

 

[guidoponzini]

Who manages Imus these days?

 

[Mark Giardina]

My take on the entire Imus situation is that he will just retire. Before this "ho" controversy started the number of radio stations carrying Imus was far less than just a few years ago.

Granted that he made money for CBS and MSNBC , but his show was getting stale. How many more authors can you have on hawking their books and how many more people can one insult?

Imus has over 30 years on the air; that's a lot longer than most people in radio, especially these days.

 

[Walter Graff]

Who manages Imus these days?

Deirdre for now until she leaves him for ruining her limelight

 

[TowerBuzz]

"They could easily hand him millions in stock like Stern and pray that Mel can get the stock back up above the five dollar a share range."

They could if Imus was anything near what Stern was worth when he left old-style radio. When Stern left CBS 70% of their profit left too. Imus is one percent of CBS radio division. In other words, keep dreaming. Imus has nothing to offer Sirius. Sirius is about one thing, subscribers and demographically Imus' listeners already have Sirius so Imus has nothing to offer Sirius. I agree with the last poster. Imus' career is over. You'll never here him on radio again. Sad part is it's an awful way to end 30 years on radio.

And today Sirius announce adding another 556,400 listeners. Sirius lost $144.7 million, or 10 cents per share, in the first quarter, versus $458.5 million or 33 cents per share in the same period a year ago, slightly better than the 11 cents per share that analysts were expecting.

As terrestrial radio continues to put the knife in their own heart and people go to satellite, they don't even need a merger at this point. Now if only terrestrial radio could learn a lesson from Sirius instead of the denial that there isn't a problem in how terrestrial radio works. I know I can't even listen to it anymore. Who could? It's a disaster!

Imus has nothing to offer Sirius? on the surface and at this immediate time yes, like that matters?. Sirius is the NYC radio graveyard. Carol Miller has nothing to offer Sirius but she's there, Jay Thomas has nothing to offer sirius but he's there, Cousin Brucie? that is debatable, along with a whole host of used to be, NY radio guys and complete unknowns who are a half step above college radio. The point is that Sirius are complete star f-ers when it comes to that sort of thing and in their mis-guided sense of accomplishment I could see many there thinking that they had scored some sort of coup by having both Stern and Imus in their tent. Even though as you mention Imus offers Sirius nothing, except some misguided sense of pride. If you ever listen to Sirius sometimes you get the deistinct impression that they are programming for themselves and not for the audience, it's actually pretty funny at times.