Considering 990 was offered for around $10 mil, and their nighttime output is still around 700 watts, right? 1190's a steal for $10 mil, and would make a lot of sense for Frishberg and company to put BizRadio there...since the station keys in on that 6AM-6PM businessman hours, AND is wanting to cover Fort Worth (that's a scenario where the east-west pattern would work.)
Let's call it "K-L-Y-F" (said quickly, you'd get the desired effect. Said slowly, it'd sound like a Baba Wawa speech impediment.)
PLUS what a cool place it'd be, to move "The Hi-Fi Club" to and have Steve Eberhart come by every week to play his KLIF-1190 airchecks over their ORIGINAL frequency!!! ;D
If I had $10 mil laying around, you can bet I'd buy it just to play with it and program it the way it once was. Listenership wouldn't even be an issue...but surely it'd have a few folks exclaiming, "Great Googa Mooga!"