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"In six months, we'll still play what we want"

Y

Yeziknoradio

Although I forget which Jack fm I was listening to when I heard the voice over guy say "In six months, we'll still play what we want"

I'm just wondering, is this intended to be a promise that it'll still be Jack FM in 6 months?...or a message that even if the station does change format, it'll still play what it wants?<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
six months

Cat, you are so friggin' blind to radio attitude & imaging and very adept at over-reading your own assumptive thoughts into somebody else's words.

It's IMAGING, it's ATTITUDE- it's not a statement of future intentions.

Sheesh.

> Although I forget which Jack fm I was listening to when I
> heard the voice over guy say "In six months, we'll still
> play what we want"
>
> I'm just wondering, is this intended to be a promise that
> it'll still be Jack FM in 6 months?...or a message that even
> if the station does change format, it'll still play what it
> wants?
>
 
Re: six months

Check this one out OC,

Nashville's Jack has now going through it's third re-incarnation
and is de-emphasising the "Voice of Jack" (Howard Cogan) and
is putting in "cute" listener comment/voiceovers. Some say it is annoying
and childish sounding and I think its possible that it could hurt the "attitude"
of the station, even if it is just a small effect. The music
has changed again, slightly, with more Classic Rock and some
80's dance music which is a continuing of the pull away from
Lite Rock (i.e. Mix 92-9.) While slight, it is indeed a change.
I think the evolution of Jack is what'll keep the station
ahead of the pack and fresh and inviting. I don't always agree with
the listener liners, although a few of them have Cogan "smarting
off" or being indifferent, which can be pretty amusing. Time
will tell on this aspect, but it could grow old fast. Jack
is #1 25+ and seems to be growing at this point. Still a pretty
fun ride.

Hence, the voice of Jack is a big part of the station and that
is why copy-cat stations won't ever be the top dogs. It IS
about JACK. Six months from now? It'll be just fine. Some
people who got bounced out by Jack will not let it go.
 
anti-Jack fans

True. And, those who don't 'get it' or harp on the same little-to-nothing details they don't like about Jack are against it, as well. Small people with no lives, apparently.

> Jack is #1 25+ and seems to be growing at this point. Still a
> pretty fun ride.
>
> Hence, the voice of Jack is a big part of the station and
> that is why copy-cat stations won't ever be the top dogs. It IS
> about JACK. Six months from now? It'll be just fine. Some
> people who got bounced out by Jack will not let it go.
>
 
Here We Go Again?

> True. And, those who don't 'get it' or harp on the same
> little-to-nothing details they don't like about Jack are
> against it, as well. Small people with no lives,
> apparently.
>

I'm pretty sure there will be a few anti-Jack posters (I know who) that will likely respond to this thread and there will be another debate and the thread will be deleted, just like the past 2 or 3.<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
 
Re: six months

> Check this one out OC,
>
> Nashville's Jack has now going through it's third
> re-incarnation
> and is de-emphasising the "Voice of Jack" (Howard Cogan) and
>
> is putting in "cute" listener comment/voiceovers. Some say
> it is annoying
> and childish sounding and I think its possible that it could
> hurt the "attitude"
> of the station, even if it is just a small effect.

WJMK has also gone to a lot of listener calls sweepers, some with commentary by Cogan. This is the three-month mark in Chicago--how old is Jack in Nashville?
 
Re: anti-Jack fans

> True. And, those who don't 'get it' or harp on the same
> little-to-nothing details they don't like about Jack are
> against it, as well. Small people with no lives,
> apparently.

Whom would that be? Your attack is not very professional, and your dictatorship is not going to help you.<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
Re: Here We Go Again?

I'm not anti Jack, there is a legit need for a classic driven format in various markets, but they should atleast pretend to care about five percent of their audience by having a saturday night request show or something.

Thank the lord the coke company didn't stop selling orange pop just because only five percent drink it.<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
Re: six months

> Cat, you are so friggin' blind to radio attitude & imaging
> and very adept at over-reading your own assumptive thoughts
> into somebody else's words.
>
> It's IMAGING, it's ATTITUDE- it's not a statement of future
> intentions.
>
> Sheesh.

Temper temper! Feel free to talk to someone above you (in your work place) in that tone any time...<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
Re: anti-Jack fans

Yes, small minded people and those of us with more number ones under their belts (in markets 1-5) know less about things than you. You're comical.


> True. And, those who don't 'get it' or harp on the same
> little-to-nothing details they don't like about Jack are
> against it, as well. Small people with no lives,
> apparently.
>
> > Jack is #1 25+ and seems to be growing at this point.
> Still a
> > pretty fun ride.
> >
> > Hence, the voice of Jack is a big part of the station and
> > that is why copy-cat stations won't ever be the top dogs.
> It IS
> > about JACK. Six months from now? It'll be just fine. Some
>
> > people who got bounced out by Jack will not let it go.
> >
>
 
Let's play a game...

Pretend I'm your professor at a prestigious mid-western communication school. Your assignment is to explain to me "how &/or why JACK is good for radio". Remember, this counts toward your grade this semester, so you can't use phrasing like "small minded" or "not getting it" in your thesis. You must be precise.

Use somewhere around 50 to 100 words. Long hand is fine, but I'd prefer typed, single spaced.
 
Re: six months

> > Check this one out OC,
> >
> > Nashville's Jack has now going through it's third
> > re-incarnation
> > and is de-emphasising the "Voice of Jack" (Howard Cogan)
> and
> >
> > is putting in "cute" listener comment/voiceovers. Some say
>
> > it is annoying
> > and childish sounding and I think its possible that it
> could
> > hurt the "attitude"
> > of the station, even if it is just a small effect.
>
> WJMK has also gone to a lot of listener calls sweepers, some
> with commentary by Cogan. This is the three-month mark in
> Chicago--how old is Jack in Nashville?
>

Flipped from Oldies on May 12, 2005, 12 noon.
 
Re: six months

> Flipped from Oldies on May 12, 2005, 12 noon.
>
Major players should then restore oldies on stations that would otherwise be competing with themselves...prefrebly on AM, but that's my (mono music) opinion, respectfully. <P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
game

Sure.

The "Jack" approach is working in many markets for a number of reasons:

* it's different than anything else available on the radio dial- musically, presentation, imaging attitude. It is not conventional and that is an extremely positive attribute.

* the "playing what we want" is extremely effective with audience that's already
bonded with the station- they understand "we" includes them.

* Jack is feeding a growing frustration with repetition and a desire for something more than a "typical 300 song" playlist for library-based formats.

* the Variety Hits approach is perceived as an "anti-radio" approach by it's target audience-they love the fact that it's out-of-the-box and unpredictable.

* it gets major points for being fun music to listen to.

* the "memories" aspect of this format is a huge music positive- familiarity of the music is a major draw.

* ratings-wise, it can impact ACs, classic hits & classic rock.

BTW, these are not my opinions. These come from Variety Hits stations' potential listeners (where the whole idea for the extra-wide variety came)
and from those who've adopted these as their favorite stations.



> Pretend I'm your professor at a prestigious mid-western
> communication school. Your assignment is to explain to me
> "how &/or why JACK is good for radio". Remember, this
> counts toward your grade this semester, so you can't use
> phrasing like "small minded" or "not getting it" in your
> thesis. You must be precise.
>
> Use somewhere around 50 to 100 words. Long hand is fine,
> but I'd prefer typed, single spaced.
>
 
anti-Jack

It's not an attack and has nothing to do with "dictatorship". There are some who hate the Jack approach because they don't get it, therefore they don't like it--
THEN they say it can't and won't work (which is total denial, since the format is off to a solid and sometimes spectacular start in a number of markets).

Some act like politicians- if you disagree with them, you're "attacking" them.
THAT is comical.

>
> Whom would that be? Your attack is not very professional,
> and your dictatorship is not going to help you.
>
> > True. And, those who don't 'get it' or harp on the same
> > little-to-nothing details they don't like about Jack are
> > against it, as well. Small people with no lives,
> > apparently.
 
yes, again

This is why you are so confounding.

It does not matter if they "pretend to care about five percent of their audience
with some request show".

THE AUDIENCE clearly loves the format so far. That YOU (or a few other friends)
don't like that aspect is a non-issue for the success of the Jack format. The pretending to care you talk about ad-nauseum is no more than a preference of some, not a strategy or tactic and not important to the success of the station.

Some listeners might like it, some may hear it as something they'd hear on a typical, existing station and totally not care for it. As it is, most listeners never call a station to request songs and stations who make a big deal about taking requests are mostly B.S.ing anyway and listeners see right through it.


> I'm not anti Jack, there is a legit need for a classic
> driven format in various markets, but they should atleast
> pretend to care about five percent of their audience by
> having a saturday night request show or something.
 
Re: anti-Jack

Yes, because it's far too sophisticated of a format for "us people". Spoken like a true left wing save the whales and hump the trees idealogue. I guess the politician part is right.

It's small town radio, play anything you can get your hands on. Small town radio is fine for small towns, small markets. Until you bring in a number one in NYC, Chicago SF or L.A. you're not really qualified to have much of an opinion about "us people" who have.

It's not about "getting it", it's about slapping rah-rah teste pulling yankers like you out of the terminal dreamland you're in about A FORMAT (or, lack of it) The ratings will come down and the format will crash. Says I. In many markets it's not spectacular. The trampolene will bounce and the numbers will settle in the FEW markets that matter most to this "new style" of radio. LAUGHABLE.

> It's not an attack and has nothing to do with
> "dictatorship". There are some who hate the Jack approach
> because they don't get it, therefore they don't like it--
> THEN they say it can't and won't work (which is total
> denial, since the format is off to a solid and sometimes
> spectacular start in a number of markets).
>
> Some act like politicians- if you disagree with them, you're
> "attacking" them.
> THAT is comical.
>
> >
> > Whom would that be? Your attack is not very professional,
> > and your dictatorship is not going to help you.
> >
> > > True. And, those who don't 'get it' or harp on the same
>
> > > little-to-nothing details they don't like about Jack are
>
> > > against it, as well. Small people with no lives,
> > > apparently.
>
 
Jack

Whatever. Blah, blah, blah. Somebody got on me about "attacking", then you pull out all the left-wing idealogy stuff, which has nothing to do with the discussion? Nice try.

The truth and the facts are that it's working in most places. Whether you or I like it, agree with it or get it doesn't matter.



> Yes, because it's far too sophisticated of a format for "us
> people". Spoken like a true left wing save the whales and
> hump the trees idealogue. I guess the politician part is
> right.
>
> It's small town radio, play anything you can get your hands
> on. Small town radio is fine for small towns, small markets.
> Until you bring in a number one in NYC, Chicago SF or L.A.
> you're not really qualified to have much of an opinion about
> "us people" who have.
>
> It's not about "getting it", it's about slapping rah-rah
> teste pulling yankers like you out of the terminal dreamland
> you're in about A FORMAT (or, lack of it) The ratings will
> come down and the format will crash. Says I. In many markets
> it's not spectacular. The trampolene will bounce and the
> numbers will settle in the FEW markets that matter most to
> this "new style" of radio. LAUGHABLE.
>
> > It's not an attack and has nothing to do with
> > "dictatorship". There are some who hate the Jack approach
>
> > because they don't get it, therefore they don't like it--
> > THEN they say it can't and won't work (which is total
> > denial, since the format is off to a solid and sometimes
> > spectacular start in a number of markets).
> >
> > Some act like politicians- if you disagree with them,
> you're> "attacking" them. THAT is comical.
> >
> > >
> > > Whom would that be? Your attack is not very
> professional,
> > > and your dictatorship is not going to help you.
> > >
> > > > True. And, those who don't 'get it' or harp on the
> same
> >
> > > > little-to-nothing details they don't like about Jack
> are
> >
> > > > against it, as well. Small people with no lives,
> > > > apparently.
> >
>
 
Re: six months

> > Flipped from Oldies on May 12, 2005, 12 noon.
> >
> Major players should then restore oldies on stations that
> would otherwise be competing with themselves...prefrebly on
> AM, but that's my (mono music) opinion, respectfully.
>

What? This makes no sense to me, explain again, please.
 
Re: anti-Jack

And your response to the demise of radio is what uninspring
done over and over format? All talk jibber all morning? The
same boring formats (AC, Country, Urban, Classic Rock?) With
your experience as America's #1 programmer in the Top 5
market(s) -- which I doubt you will ever give us actual
success/stations info --- why don't you come up with something
that will make listeners want to tune in, instead of bitch,
flip and iPod.

Oh, and here's an interesting fact. American radio stations
in general SUCK because NO ONE thinks out of the box. I just
spent a month in Australia and listened to some incredible,
diverse and addictive radio stations and also had the pleasure
of being able to tell one station that I could not offer them
anything of substance to improve their already great radio
station because, BEING HONEST, I, like everyone else, have
fallen for the copycat mentality that is rampant in this
industry in America, where we should celebrate diversity, right.

This negative Jack movement is a sign of a bigger problem
--- if you don't follow the leader, you are of no count.
Screw that thinking. Instead of trashing Jack, come up
with something fresh and exciting that'll be #1 in NY, LA,
Chicago and Dallas. And maybe even "SMALL" markets ---
which if you add them together add up to about 95% of the
US population (a reference to your 5% comment above.)

And, please, don't tell me I hate America or ought to go
back to Australia, etc. I just think that this industry has
lost it's creativity at such an amazingly fast pace that it is
disheartening. Can anyone stop the trainwreck we have imposed
on insiders and listeners alike???<P ID="edit"><FONT class="small">Edited by tibbs on 09/18/05 01:13 AM.</FONT></P>
 
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