WJEPPD said:
Yes I agree that the front door and the programming are what builds the revenu stream, but in this case we are looking to improve the signal of a station that has been in a state of technical neglect for many years...
That being the case, then let me state what is already obvious to you. I say only to help you stay on track as you work through the logic:
Before you can decide to abandon your hilltop, you must determine is more suitable land is available at an affordable cost. (Owners of desireable land have Sugar Plum Fairy dreams of riches.)
Will local government zoning allow you to use what looks like your dream come true.
BIG QUESTION to pay some money to get the answer: If you move down the road a mile or two because you have found some creek-side muck to plant your tower in,
the FCC will require that your relocated transmitter and tower MEET TODAY'S ENGINEERING standards. Your consulting engineer may tell you that you have to reduce your transmitter power 20 to 30 per cent to meet changed station to station interference rules. So you spend all that money and end up with a smaller coverage footprint. I have seen that happen to stations who got an offer from a developer to buy the existing site to build a new subdivision or shopping center.
If it turns out the "cost" (money and/or coverage reduction) is too high, then by all means clean up the present site and spend some money of some of the enhancement chemicals, etc.