Here's how to understand that:
dBc is just shorthand for "decibels below carrier power."
The original HD standard was -20 dBc, which equates to 1% of analog power. A station running 50 kW analog power would have 500 watts of power for its digital carriers, and yes, that's in addition to the analog power.
The FCC now allows -14 dBc routinely for most FM HD stations, which is about 4% of analog power, so a 50 kW FM station would have 2000 watts of digital power at that level.
With proper interference exhibits, the maximum power level now allowed for FM HD in the US is -10 dBc, or 10% of analog power. That's 5000 watts for your 50 kW station, and at that level most stations are finding that their HD coverage extends out to their primary analog coverage with solid signals, give or take adjacent-channel interference issues.
These numbers are all for symmetrical carriers - at -10 dBc, your 5000 watts of HD power is divided evenly between the upper and lower carriers.
With asymmetrical power, you could be -10 in the upper and -14 in the lower, for instance. Your 50 kW analog FM station in this example would have about 3500 watts of digital power, with roughly 2500 going to the upper and 1000 going to the lower.
So, yes, it's a change in the total power, but the idea is that if radios on the fringes can still hear those higher-powered upper carriers, even if they can't hear the lower carriers, the data is still there to decode the data and deliver a usable HD signal in some areas where no signal would be usable if it were a symmetrical signal at -14 on both sets of carriers.
Because of the extra power that goes into the HD carriers, we're all learning to spec transmitters with enough headroom to deliver more power than would have been required in the analog days.
I just did an HD install at WDKX here in Rochester, a class A station that's height-derated to 800 watts ERP. With the gain from a 3-bay antenna, our TPO was 863 watts analog, which was easy to make from a transmitter rated at 1000 watts.
But going to -14 dBc HD operation, we couldn't get by with a 1 kW transmitter anymore, because we need to produce about 35 watts of digital power and because transmitters are less efficient in HD mode. So we bought a 2 kW transmitter, which gives us plenty of headroom for both digital and analog operation.
That make sense?