Warm 93.9 still dead last.
Davidson's stations up a suprising amount.
Not nearly as exciting as the winter book
Davidson's stations up a suprising amount.
Not nearly as exciting as the winter book
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Indianapolis Arbitrend
- Thread starter PTBoardOp94
- Start date
Oh, and the big bounce WIBC got moving to FM; gone. They're back down to prior AM 12+ share levels; 6.1.
I know, I know, it's only one trend, and it's only 12+. However, a drop that significant means this 30 day trend number was substantially lower than the first 30 days of the Winter Book, when the big switch took place. Not a good sign when your most recent 30 day rating is that much worse than the first 30 days you were on the air on FM to begin with.
It's the programming, stupid.
And AM 1070? Oops; seems this big sports rating jugger-NOT is already stymied at less than 2.
Yessiree, I can see now why you wouldn't want to keep a 6+ share, 9+mil revenue AM station; definitely no upside here.
I know, I know, it's only one trend, and it's only 12+. However, a drop that significant means this 30 day trend number was substantially lower than the first 30 days of the Winter Book, when the big switch took place. Not a good sign when your most recent 30 day rating is that much worse than the first 30 days you were on the air on FM to begin with.
It's the programming, stupid.
And AM 1070? Oops; seems this big sports rating jugger-NOT is already stymied at less than 2.
Yessiree, I can see now why you wouldn't want to keep a 6+ share, 9+mil revenue AM station; definitely no upside here.
R
radioindy
Guest
Not sure if I saw it correctly - but looked like WKLU went down again - from a 3.5 to a 3.1??
Such a pity to have invested all those millions to improve the signal, only to go back to playing the BQ-brand of 'old hippy' oldies that just doesn't have an audience anymore. (At least BQ and co. played the 'in' hippy music.)
How about it cold coffee?
Such a pity to have invested all those millions to improve the signal, only to go back to playing the BQ-brand of 'old hippy' oldies that just doesn't have an audience anymore. (At least BQ and co. played the 'in' hippy music.)
How about it cold coffee?
Noticed WIBC has the billboard on 465 near the Meridian Street exit, long held by Q95, as well as at least one fully wrapped Metro bus...go after potential listeners in the right environment, will help to increase awareness for the new 93.1 WIBC-FM
Can someone please explain these ratings to me? How is it possible for such dramatic drops for stations like WKLU and WIBC in such a short amount of time? Isnt a trend just one month different from a book? It doesnt seem like ratings would change that much from month to month. What is the cause of that?
R
radioindy
Guest
radiowannab said:
Uh, people stop tuning in?
radiowannab said:
People will listen to a "new" station to check it out. But with short attention spans, they will either love it or leave it. The first book is like a new restuarant, service is great, food is different, etc. After a month or so, it is the same-ole same ole. The trick is to keep the people interested.
Additionally, Arbitron books do "wobble" a little bit, especially in the trends (there is less data in a trend than a full book)
Look at WHHH's last four books. I think they went from fourth to second back to third (from memory, didn't check this AM).
Look at WHHH's last four books. I think they went from fourth to second back to third (from memory, didn't check this AM).
That additional $4 to fill out a book that is weighted heavier doesn't always amount to much for WHHH.
Just remember that the new voter list and those who vote are the place Arbitron gets it's list of who to call. It's almost amazing how many times I've been called, received a book, and gone through the process.
When they affront to ask race I always say African American. $5 bucks. I have never been asked the important question do I work in radio.
In the Indy metro there are usually less than 100 books for Marion County. 100 books for 1 million people. Outer counties have the same percentage, do the math. There is no good methodology.
For African American listeners the normal 100 books for 1 million pople would mean that if all 100 books went to African American listeners they ould receive the gravity of 5 million listeners. Someone tell Don Imus. Tis also means 1 book carries the weight of 10000 people (pasty dough boy) or 50000 people (AA). This disparity doesn't take much to cause wobble. I had to double check my math on this because I almost didn't believe it having known this for years.
Using the math how many weighted books did WHHH receive and how many did it loose?
Sad note : When not "enough" AA books are in house Arbitron will make calls during the latter part of the book and weigh the AA newly received diaries heavier. Up to 10 times. Making 1 book worth 100,000 listeners.
The methodoly is based on Arbitron's belief that AA will not fill out diaries. Based on education, lack of ability to read and write, and a lifestyle that does not support filling out a diary.
Arbitron will sell stations the zip codes plus the book pool it uses for sending the books out to stations. WFMS and WARM used this list to send out mini survey books during several Arbitron books to, yes, confuse. "Fill out when you listen and write the times down. If you haven't listened please try us." How many times have you received a WIBC catalog with all the prizes they will give away in the book? Knowing I always get Arbitron and Neilson calls I also received a WIBC post card during it's first book - at least one.
When you consider the Rules Arbitron uses which favor mainly stations that buy the call list to receive books is there any reason WIBC had a bulge? They sent mailers in that book, didn't this book. TV has stopped dead cold.
With WKLU the Hendricks county region receives many fewer books. Morgan and Johnson County the same. Some years have seen only 4 books in Hancock County. And one year I found that the results can easily be changed based on my listening habits...remember I was AA and my vote was worth more. WKLU didn't do the tv ads this book that run at the beginning and end of spot breaks (and violate the disclosure law by failing to relate who the ad is for (in the first part of the commercial)).
Then go and read the comments or look at the books. Listeners routinely list stations no longer on the air, place the wrong frequency,put the morning team on the wrong station, etc. It's a wonder any of us have listeners.
More importanly it's a wonder an ad agency places any critical weight on Arbitron. It's always been here and many just assume the ratings really mean something. Only a tool. And I use the word tool.
Just remember that the new voter list and those who vote are the place Arbitron gets it's list of who to call. It's almost amazing how many times I've been called, received a book, and gone through the process.
When they affront to ask race I always say African American. $5 bucks. I have never been asked the important question do I work in radio.
In the Indy metro there are usually less than 100 books for Marion County. 100 books for 1 million people. Outer counties have the same percentage, do the math. There is no good methodology.
For African American listeners the normal 100 books for 1 million pople would mean that if all 100 books went to African American listeners they ould receive the gravity of 5 million listeners. Someone tell Don Imus. Tis also means 1 book carries the weight of 10000 people (pasty dough boy) or 50000 people (AA). This disparity doesn't take much to cause wobble. I had to double check my math on this because I almost didn't believe it having known this for years.
Using the math how many weighted books did WHHH receive and how many did it loose?
Sad note : When not "enough" AA books are in house Arbitron will make calls during the latter part of the book and weigh the AA newly received diaries heavier. Up to 10 times. Making 1 book worth 100,000 listeners.
The methodoly is based on Arbitron's belief that AA will not fill out diaries. Based on education, lack of ability to read and write, and a lifestyle that does not support filling out a diary.
Arbitron will sell stations the zip codes plus the book pool it uses for sending the books out to stations. WFMS and WARM used this list to send out mini survey books during several Arbitron books to, yes, confuse. "Fill out when you listen and write the times down. If you haven't listened please try us." How many times have you received a WIBC catalog with all the prizes they will give away in the book? Knowing I always get Arbitron and Neilson calls I also received a WIBC post card during it's first book - at least one.
When you consider the Rules Arbitron uses which favor mainly stations that buy the call list to receive books is there any reason WIBC had a bulge? They sent mailers in that book, didn't this book. TV has stopped dead cold.
With WKLU the Hendricks county region receives many fewer books. Morgan and Johnson County the same. Some years have seen only 4 books in Hancock County. And one year I found that the results can easily be changed based on my listening habits...remember I was AA and my vote was worth more. WKLU didn't do the tv ads this book that run at the beginning and end of spot breaks (and violate the disclosure law by failing to relate who the ad is for (in the first part of the commercial)).
Then go and read the comments or look at the books. Listeners routinely list stations no longer on the air, place the wrong frequency,put the morning team on the wrong station, etc. It's a wonder any of us have listeners.
More importanly it's a wonder an ad agency places any critical weight on Arbitron. It's always been here and many just assume the ratings really mean something. Only a tool. And I use the word tool.
R
radioindy
Guest
ChiefEngineer said:
What do WKLU and Hendricks county have to do with each other? There is NO radio station serving Hendricks County. Only Indy stations that Hendricks County resident can tune into like all of Central Indiana. NO ONE looks at wklu as a Hendricks County station - ESPECIALLY the residents of Hendricks County. Ask any that understand what radio means to a community (businesses, community leaders, etc) and they'll tell you they RESENT WKLU for pulling the plug and leaving town to become a bottom-feeder in the Indy market.
No coverage of the tornados that ripped up the county (COL) - but Albro and the promotion girl sure looked excited as they sat and ate hotdogs at the walmart for the so-called "relief" effort. Maybe Albro should have done another amazing on air marathon!
Perhaps you should start your own low power FM station in Brownsburg. Bring back the Grateful Dead.
You'll be a real hit.
You'll be a real hit.
cold_coffee said:
You can just start your own radio station in a town? For real? Why wouldn't somebody do that? I know here in Hendricks County that would really come in handy having someone to report lots of local news since WKLU went to Indy. They were kind of the last local station left under the old ownership.
R
radioindy
Guest
cold_coffee said:
If I recall, the ratings for the BQ/Grateful Dead period on WKLU weren't much lower than you currently ENJOY with your homebrew of stale burnout '60s music.
ColdCoffee - Based on your ever-declining ratings, maybe YOU should take a page out of the BQ gameplan and consider playing some Grateful Dead - can't do any worse in ratings than you're doing right now.
Have you considered the option of being the ONLY FM sportstalk station? You've tried everything else that hasn't worked.
I believe you'll have to pry the syndicated talent from the cold, dead fingers of Jeff Smulyan.
R
radioindy
Guest
PTBoardOp94 said:
Smulyan vs Cold Coffee?
Not even in the same leagues.
radioindy said:
Do I detect yet-another perennial “Russ attack” here? ‘Seems to be one of the [few] staples of the Indiana board [behind only AMP in its repetition].
I was is Spiceland, IN over Memorial Day weekend, and was able to listen to the “burned-out hippie music” on WKLU. Having a long-term affection with oldies, I will venture into dangerous territory here, and say that WKLU isn’t a detriment to the format – yes, they could be better [and it's not on par with the former Gold 104.5], but it is well-beyond the adjectives many here use to describe it. Bottom-line—it’s all you have beyond the misery of CHR/Hip-Hop, toasted Classic Rock, and slushy AC in the center of Indiana. My age causes me to be fairly-well acquainted with “hippy music”—WKLU DOES NOT depend on “flower power” by any means!
Jeff’s “cold, dead fingers”? ...He must be holding his frigid stock certificates
Sorry, that was a low-temperature blow – as I view Emmis as one of the “good guys”. Nonetheless, if you recall, I predicted the 93.1/1070 ratings situation a few months ago... No pain – NO gain!Arbitron's diary system is about recall. It's what people remember when they fill out a diary. If they see tv spots for a radio station they're more likely to "remember" listening to that station, possibly more than they actually did. The current diary system made much more sense when radio had long form programs. That's why Arbitron is rolling out the people meter, which will record ACTUAL listening, or at least actual hearing.
radioindy said:
Are Smulyan and the GM of WXLW 950 in the same league?
Herschel Sills said:
The GM of 950 is absolutely without a doubt one of the nicest guys in the entire world. Why are you bringing him up? What point are you trying to make? If you are trying to sully a man's reputation, then shame on you.
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