Cincinnati has a new FM sports station at 100.3, but it does not have the signal reach, even in Cincinnati, that WLW does. It's the only talk station on the FM dial. And Clear Channel owns the other two sports stations in town (1360 and 1530). It'd have to be a simulcast deal with WEBN-FM, but they are already doing Bengals' radio broadcasts, and any University of Cincinnati football or basketball broadcast that gets bumped off WLW because of Reds' coverage.