Indie 103.1 to Return to LA on Terristrial Airwaves?

[davideduardo]

Exactly! If you were to ask which station's next on the chopping block, they would most obviously answer either KSWD or KSSE or KXOL. That's the rumor.

Actually, the KXOL talk has it keeping its format, but under different management. The KSSE talk has it in format through the August Reventón event, which makes lots of money... and then, maybe, going to the Gato format, with the 103.1 signals repeating KLYY. Bonneville has a commitment to KSWD, and is under less pressure than any other commercial operator. But unless you are Raúl, Walter or Bruce, you don´t know any more than I do what the exact scenario will be.

PLUS, Indie was making money!

It quit making money when the JSA with KDAY ended, and the GSM left. Obviously, they needed a general market sales specialist to succeed in sales.

Even after Entravision acquired the station full on from Clear Channel, they kept it from flipping to Spanish. Indie had the listeners willing to listen but the signal was too weak!

The station was bought by Jacor in Late 1998, and Clear had to sell it when they bought Jacor... so by March of 2000, it went to Entravision. They tried simulcasting Superestrella 97.5 on it, to compete with Viva 107.1, but that added nothing... so they went dance and then alternative. But they DID go Spanish, in fact, back when they bought it. The Spanish ended when they got 107.1

 

[davideduardo]

Notice this and the increase of ratings before the station switched to El Gato.

Since PPM began, each month was in the 0.3 to 0.4 range, and within a few hundred AQh persons of the median figure, about 3000. Te low was 2500 and the high was 3500, and there was no statistically valid increase prior to the switch.

 

[musicfan101]

However, since the departure of the terrestrial radio broadcast, there are rumors that the station's owner Entravision will return the station to the LA radio airwaves via its old signal at 103.1 or on KSSE 107.1 (the sister station of KDLD hosting a Spanish CHR format that is currently low rated) because the stream of Indie 103.1 online has been surpassing other terrestrial radio stations in LA.

That's inaccurate data. In the last 6 books in LA, only two streamed terrestrial stations have made the book, KROQ and KOST. Indie's stream does not make the book, and is not ahead of any rated terrestrial station in LA.

-KMVN (Movin' era) was about .6 above KSSE in the ratings and it was sold to Radio Centro

KMVN was not sold, it was LMA'ed, meaning, in lay terms, that it was rented. And Movin was a general market station, while KSSE is directed at a subset, often bought in its own universe.

-ALL the local Entravision radio stations still have a link to "Indie" on their websites (meaning Entravision isn't giving up on Indie???)

All the Entravision stations in every market link to all the others in that market. As long as they run Indie, I would immagine they will link to it.

--The New Spanish KMVN might suck the ratings dry of KSSE

That new format is to the older side of KLVE, with oldies going back to 1970. I can't see how it might affect KSSE at all.

i think its a big possiblity, but most likely on 103.1 though. I mentioned in a previous post, how I spoke to one of the Indie Dj's recently, and I asked him about this possiblity. He told me how Entravision got the monthly ratings report for the dot com, and the dj told me how Indie's dot com numbers outperformed most terrestial stations in Los Angeles, and he went on to say how maybe within a month or two the station could return to 103.1. For the record this conversation took place early March. Again, I heard this from the source.

 

[musicfan101]

However, since the departure of the terrestrial radio broadcast, there are rumors that the station's owner Entravision will return the station to the LA radio airwaves via its old signal at 103.1 or on KSSE 107.1 (the sister station of KDLD hosting a Spanish CHR format that is currently low rated) because the stream of Indie 103.1 online has been surpassing other terrestrial radio stations in LA.

That's inaccurate data. In the last 6 books in LA, only two streamed terrestrial stations have made the book, KROQ and KOST. Indie's stream does not make the book, and is not ahead of any rated terrestrial station in LA.

-KMVN (Movin' era) was about .6 above KSSE in the ratings and it was sold to Radio Centro

KMVN was not sold, it was LMA'ed, meaning, in lay terms, that it was rented. And Movin was a general market station, while KSSE is directed at a subset, often bought in its own universe.

-ALL the local Entravision radio stations still have a link to "Indie" on their websites (meaning Entravision isn't giving up on Indie???)

All the Entravision stations in every market link to all the others in that market. As long as they run Indie, I would immagine they will link to it.

--The New Spanish KMVN might suck the ratings dry of KSSE

That new format is to the older side of KLVE, with oldies going back to 1970. I can't see how it might affect KSSE at all.

oh and not to mention those "links" on the other Entravision sites to other radio stations (including Indie) are new...lol i didn't realize my previous post made wikipedia *blushes*

 

[ronkaram]

Interesting about Indie making money when it had a JSA. It appears to me the the "Spinmaster" Roy always has some involvement with getting rid of dance. He was with Clear Channel when they bought 103.1 and switched to channel 103.1. Then they sold it to Envtravision, and when dance came, it was Clear Channel that offered a JSA to switch to Indie. Then Roy was canned at Clear Channel, and Clear Channel had to end its JSA. So what happened to Roy, he ended up at 93.5, the station that provided the JSA for Inde. Then Roy left 93.5, and after that they dropped the JSA for Indie.

 

[radiojomo]

Exactly! If you were to ask which station's next on the chopping block, they would most obviously answer either KSWD or KSSE or KXOL. That's the rumor.

Actually, the KXOL talk has it keeping its format, but under different management. The KSSE talk has it in format through the August Reventón event, which makes lots of money... and then, maybe, going to the Gato format, with the 103.1 signals repeating KLYY. Bonneville has a commitment to KSWD, and is under less pressure than any other commercial operator. But unless you are Raúl, Walter or Bruce, you don´t know any more than I do what the exact scenario will be.

PLUS, Indie was making money!

It quit making money when the JSA with KDAY ended, and the GSM left. Obviously, they needed a general market sales specialist to succeed in sales.

Even after Entravision acquired the station full on from Clear Channel, they kept it from flipping to Spanish. Indie had the listeners willing to listen but the signal was too weak!

The station was bought by Jacor in Late 1998, and Clear had to sell it when they bought Jacor... so by March of 2000, it went to Entravision. They tried simulcasting Superestrella 97.5 on it, to compete with Viva 107.1, but that added nothing... so they went dance and then alternative. But they DID go Spanish, in fact, back when they bought it. The Spanish ended when they got 107.1

Clear Channel and Entravision had joint management of the station back then however. This is why Indie 103.1 was replaced with the dance format. The dance format was a competition to KIIS (Clear Channel station) and KIIS could ward off this blow by trying to compete with KROQ instead of its own trademark station.

 

[davideduardo]

Clear Channel and Entravision had joint management of the station back then however. This is why Indie 103.1 was replaced with the dance format. The dance format was a competition to KIIS (Clear Channel station) and KIIS could ward off this blow by trying to compete with KROQ instead of its own trademark station.

Wrong again.

Clear Channel signed a JSA with Entravision when the dance format prooved an unsuccessful replacement for the Superestrella format, which had moved to 107.1. A JSA, or Joint Sales Agreement, meant that Entravision managed their property, but Clear became their sales rep.

When the FCC ruled that JSAs counted against market caps, Entravision moved the JSA to the KDAY group.

 

[ronkaram]

I wonder why when Entravision signed an agreement with Clear Channel when the dance format proved unsuccessful, they didn't do the same thing in Dallas, as they had the same Dance format in Dallas and it wasn't anymore sucessful than the one in LA.

 

[radioresearcher]

Clear Channel and Entravision had joint management of the station back then however. This is why Indie 103.1 was replaced with the dance format. The dance format was a competition to KIIS (Clear Channel station) and KIIS could ward off this blow by trying to compete with KROQ instead of its own trademark station.

Wrong again.

Clear Channel signed a JSA with Entravision when the dance format prooved an unsuccessful replacement for the Superestrella format, which had moved to 107.1. A JSA, or Joint Sales Agreement, meant that Entravision managed their property, but Clear became their sales rep.

When the FCC ruled that JSAs counted against market caps, Entravision moved the JSA to the KDAY group.

David - the dance format was beginning to deliver ratings and revenue. The problem was that KIIS and KBIG (which was a rhythmic leaning AC) were getting hurt by KDL. I happen to know the revenue was strong. However, the idea was that Alternative would hurt KROQ and help KIIS's rank.

Dance's issue is that it is not PPM friendly (just look at SF)

 

[radiojomo]

Clear Channel and Entravision had joint management of the station back then however. This is why Indie 103.1 was replaced with the dance format. The dance format was a competition to KIIS (Clear Channel station) and KIIS could ward off this blow by trying to compete with KROQ instead of its own trademark station.

Wrong again.

Clear Channel signed a JSA with Entravision when the dance format prooved an unsuccessful replacement for the Superestrella format, which had moved to 107.1. A JSA, or Joint Sales Agreement, meant that Entravision managed their property, but Clear became their sales rep.

When the FCC ruled that JSAs counted against market caps, Entravision moved the JSA to the KDAY group.

David - the dance format was beginning to deliver ratings and revenue. The problem was that KIIS and KBIG (which was a rhythmic leaning AC) were getting hurt by KDL. I happen to know the revenue was strong. However, the idea was that Alternative would hurt KROQ and help KIIS's rank.

Dance's issue is that it is not PPM friendly (just look at SF)

Thanks for backing me up man! That was the whole reason WHY Entravision/Clear Channel decided for Indie to hit the airwaves.

 

[davideduardo]

David - the dance format was beginning to deliver ratings and revenue. The problem was that KIIS and KBIG (which was a rhythmic leaning AC) were getting hurt by KDL. I happen to know the revenue was strong. However, the idea was that Alternative would hurt KROQ and help KIIS's rank.

From what the people involved in LA and Dallas' dance formats have told me, the revenues were increasing but neither station was profitable. When Clear proposed a JSA, for whatever the reasons, and guaranteed a profitable level of revenue, the choice was not hard to make.

Dance's issue is that it is not PPM friendly (just look at SF)

That's the truth... there is no cume depth there.

 

[ocer]

i think its a big possiblity, but most likely on 103.1 though. I mentioned in a previous post, how I spoke to one of the Indie Dj's recently, and I asked him about this possiblity. He told me how Entravision got the monthly ratings report for the dot com, and the dj told me how Indie's dot com numbers outperformed most terrestial stations in Los Angeles, and he went on to say how maybe within a month or two the station could return to 103.1. For the record this conversation took place early March. Again, I heard this from the source.

Isn't it possible that a good number of these listeners are outside the LA area?

 

[Doctah]

This begs the question, why ISN'T Indie's web stream on KDLD-HD2? Considering it still goes live part of the day and is still programmed -- vs. what must be an automated dance loop -- what's the deal?

 

[musicfan101]

i think its a big possiblity, but most likely on 103.1 though. I mentioned in a previous post, how I spoke to one of the Indie Dj's recently, and I asked him about this possiblity. He told me how Entravision got the monthly ratings report for the dot com, and the dj told me how Indie's dot com numbers outperformed most terrestial stations in Los Angeles, and he went on to say how maybe within a month or two the station could return to 103.1. For the record this conversation took place early March. Again, I heard this from the source.

Isn't it possible that a good number of these listeners are outside the LA area?

it could be possible, but i think the powers that be feel that indie1031.com's large listenership still comes from l.a.

 

[Buckethead]

"feel"? the "large" listenership is in LA?

I "feel" that somebody must be looking at different numbers than me.

The indie1031.com stats spiked when the format flipped and have gone back down to
the low stream numbers they had before the flip. It was a check out factor.

Why isn't Entravision running the web station on HD-2?

 

[Doctah]

And why aren't the HD Radio folks pushing Entravision to put Indie on HD-2? Hello, talk about an obvious big marketing opportunity being missed. I'm sure there are at least a few upscale former Indie listeners who would actually check out an HD radio if they knew they could once again listen to Indie...

 

[davideduardo]

And why aren't the HD Radio folks pushing Entravision to put Indie on HD-2? Hello, talk about an obvious big marketing opportunity being missed. I'm sure there are at least a few upscale former Indie listeners who would actually check out an HD radio if they knew they could once again listen to Indie...

If by "HD Radio folks" you mean iBiquity, they don't get involved in programming.

If you mean the HD Alliance, Entravision is not a member.

It would purely be an Entravision decision.

 

[radiojomo]

And why aren't the HD Radio folks pushing Entravision to put Indie on HD-2? Hello, talk about an obvious big marketing opportunity being missed. I'm sure there are at least a few upscale former Indie listeners who would actually check out an HD radio if they knew they could once again listen to Indie...

If by "HD Radio folks" you mean iBiquity, they don't get involved in programming.

If you mean the HD Alliance, Entravision is not a member.

It would purely be an Entravision decision.

Hey David Eduardo, I think they're looking for you over at the San Diego board, something about "103.7 AMP Radio".