O
OldiesCat
Guest
Jack up in 25-54 rank, WKLU down big, The Track..well, just kind of laying there.
-
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On the contrary, in Indianapolis Jack is slipping away. WKLU, which is NOT a variety hits station but a classic rock station, continues to climb. The Track, yes, is just kinda there.
> Jack up in 25-54 rank, WKLU down big, The Track..well, just
> kind of laying there.
>
> Jack up in 25-54 rank, WKLU down big, The Track..well, just
> kind of laying there.
>
M
MikeFromIndiana
Guest
> On the contrary, in Indianapolis Jack is slipping away.
> WKLU, which is NOT a variety hits station but a classic rock
> station, continues to climb. The Track, yes, is just kinda
> there.
>
> > Jack up in 25-54 rank, WKLU down big, The Track..well,
> just
> > kind of laying there.
> >
Ummmmmmmm how can KLU you say be climbing when they took a farther slide than the Track and Jack almost combined.
> WKLU, which is NOT a variety hits station but a classic rock
> station, continues to climb. The Track, yes, is just kinda
> there.
>
> > Jack up in 25-54 rank, WKLU down big, The Track..well,
> just
> > kind of laying there.
> >
Ummmmmmmm how can KLU you say be climbing when they took a farther slide than the Track and Jack almost combined.
O
OldiesCat
Guest
Indy VH battle
ON THE CONTRARY, my butt.
Hello, REAL WORLD CALLING- we're talking 25-54 and we're talking 3 stations who compete for similar audience big-time.
when are you ever gonna wake up???
> On the contrary, in Indianapolis Jack is slipping away.
> WKLU, which is NOT a variety hits station but a classic rock
> station, continues to climb. The Track, yes, is just kinda
> there.
>
> > Jack up in 25-54 rank, WKLU down big, The Track..well,
> just
> > kind of laying there.
> >
>
ON THE CONTRARY, my butt.
Hello, REAL WORLD CALLING- we're talking 25-54 and we're talking 3 stations who compete for similar audience big-time.
when are you ever gonna wake up???
> On the contrary, in Indianapolis Jack is slipping away.
> WKLU, which is NOT a variety hits station but a classic rock
> station, continues to climb. The Track, yes, is just kinda
> there.
>
> > Jack up in 25-54 rank, WKLU down big, The Track..well,
> just
> > kind of laying there.
> >
>
A
asap
Guest
Re: Indy VH battle
Jack has fewer total listeners now, than it did as an Oldies station.
On a four book rolling average (the only logical way to look at a station's "health")WKLU is up.
The Track hasn't been on long enough to make any judgement.
Above based on 12+, the only numbers most of us will see.
Many Jack stations are beginning their slide to medocrity. Kansas City, Denver, Dallas, Jackson.
I believe if the Jack stations launced with good AM and PM Drive
personalities and services(News/Traffic)like the Canadian Jacks, they would be much better off in the long run. Some of the Canada Jack's have really solid morning shows that fit the format. (Edmonton: check 'em out online).
The Adult Hits stations with longevity will be the the ones that offer a human connection (Bobs in Austin and Norfolk, The Peak in Phoenix, The Track is adding perosnality)
It's probably to late to add humans to these older Jack stations. They'll be breaking their promise of no dj chatter. I think the Jack P-1 listeners are going to be the prime candidates for Sirius and XM. No chatter and NO commercials.
My 2 sense.
> ON THE CONTRARY, my butt.
>
> Hello, REAL WORLD CALLING- we're talking 25-54 and we're
> talking 3 stations who compete for similar audience
> big-time.
>
> when are you ever gonna wake up???
>
>
> > On the contrary, in Indianapolis Jack is slipping away.
> > WKLU, which is NOT a variety hits station but a classic
> rock
> > station, continues to climb. The Track, yes, is just
> kinda
> > there.
> >
> > > Jack up in 25-54 rank, WKLU down big, The Track..well,
> > just
> > > kind of laying there.
> > >
> >
>
Jack has fewer total listeners now, than it did as an Oldies station.
On a four book rolling average (the only logical way to look at a station's "health")WKLU is up.
The Track hasn't been on long enough to make any judgement.
Above based on 12+, the only numbers most of us will see.
Many Jack stations are beginning their slide to medocrity. Kansas City, Denver, Dallas, Jackson.
I believe if the Jack stations launced with good AM and PM Drive
personalities and services(News/Traffic)like the Canadian Jacks, they would be much better off in the long run. Some of the Canada Jack's have really solid morning shows that fit the format. (Edmonton: check 'em out online).
The Adult Hits stations with longevity will be the the ones that offer a human connection (Bobs in Austin and Norfolk, The Peak in Phoenix, The Track is adding perosnality)
It's probably to late to add humans to these older Jack stations. They'll be breaking their promise of no dj chatter. I think the Jack P-1 listeners are going to be the prime candidates for Sirius and XM. No chatter and NO commercials.
My 2 sense.
> ON THE CONTRARY, my butt.
>
> Hello, REAL WORLD CALLING- we're talking 25-54 and we're
> talking 3 stations who compete for similar audience
> big-time.
>
> when are you ever gonna wake up???
>
>
> > On the contrary, in Indianapolis Jack is slipping away.
> > WKLU, which is NOT a variety hits station but a classic
> rock
> > station, continues to climb. The Track, yes, is just
> kinda
> > there.
> >
> > > Jack up in 25-54 rank, WKLU down big, The Track..well,
> > just
> > > kind of laying there.
> > >
> >
>
O
OldiesCat
Guest
Indy VH battle
As often happens with adult-based station (25+), 12+ ratings can be very different (not to mention the "Denver" station that always gets brought up is licensed to Fort Collins and doesn't come close to a full-market Denver signal).
Those who have access to 25-54 know the real story. Those who hate the VH format and try to spin it's success fall back on a few 12+ numbers but isn't it funny they NEVER acknowledge the successes (or they minimize them)?
Nice try, though.
>
> Many Jack stations are beginning their slide to medocrity.
> Kansas City, Denver, Dallas, Jackson.
>
> I believe if the Jack stations launced with good AM and PM
> Drive
> personalities and services(News/Traffic)like the Canadian
> Jacks, they would be much better off in the long run. Some
> of the Canada Jack's have really solid morning shows that
> fit the format. (Edmonton: check 'em out online).
>
> The Adult Hits stations with longevity will be the the ones
> that offer a human connection (Bobs in Austin and Norfolk,
> The Peak in Phoenix, The Track is adding perosnality)
>
> It's probably to late to add humans to these older Jack
> stations. They'll be breaking their promise of no dj
> chatter. I think the Jack P-1 listeners are going to be the
> prime candidates for Sirius and XM. No chatter and NO
> commercials.
>
> My 2 sense.
>
> > ON THE CONTRARY, my butt.
> >
> > Hello, REAL WORLD CALLING- we're talking 25-54 and we're
> > talking 3 stations who compete for similar audience
> > big-time.
> >
> > when are you ever gonna wake up???
> >
> >
> > > On the contrary, in Indianapolis Jack is slipping away.
>
> > > WKLU, which is NOT a variety hits station but a classic
> > rock
> > > station, continues to climb. The Track, yes, is just
> > kinda
> > > there.
> > >
> > > > Jack up in 25-54 rank, WKLU down big, The Track..well,
>
> > > just
> > > > kind of laying there.
> > > >
> > >
> >
>
As often happens with adult-based station (25+), 12+ ratings can be very different (not to mention the "Denver" station that always gets brought up is licensed to Fort Collins and doesn't come close to a full-market Denver signal).
Those who have access to 25-54 know the real story. Those who hate the VH format and try to spin it's success fall back on a few 12+ numbers but isn't it funny they NEVER acknowledge the successes (or they minimize them)?
Nice try, though.
>
> Many Jack stations are beginning their slide to medocrity.
> Kansas City, Denver, Dallas, Jackson.
>
> I believe if the Jack stations launced with good AM and PM
> Drive
> personalities and services(News/Traffic)like the Canadian
> Jacks, they would be much better off in the long run. Some
> of the Canada Jack's have really solid morning shows that
> fit the format. (Edmonton: check 'em out online).
>
> The Adult Hits stations with longevity will be the the ones
> that offer a human connection (Bobs in Austin and Norfolk,
> The Peak in Phoenix, The Track is adding perosnality)
>
> It's probably to late to add humans to these older Jack
> stations. They'll be breaking their promise of no dj
> chatter. I think the Jack P-1 listeners are going to be the
> prime candidates for Sirius and XM. No chatter and NO
> commercials.
>
> My 2 sense.
>
> > ON THE CONTRARY, my butt.
> >
> > Hello, REAL WORLD CALLING- we're talking 25-54 and we're
> > talking 3 stations who compete for similar audience
> > big-time.
> >
> > when are you ever gonna wake up???
> >
> >
> > > On the contrary, in Indianapolis Jack is slipping away.
>
> > > WKLU, which is NOT a variety hits station but a classic
> > rock
> > > station, continues to climb. The Track, yes, is just
> > kinda
> > > there.
> > >
> > > > Jack up in 25-54 rank, WKLU down big, The Track..well,
>
> > > just
> > > > kind of laying there.
> > > >
> > >
> >
>
O
OldiesCat
Guest
Indy VH's
It's called "spin". It's all they have to try to distract everybody from real facts.
>
> Ummmmmmmm how can KLU you say be climbing when they took a
> farther slide than the Track and Jack almost combined.
>
It's called "spin". It's all they have to try to distract everybody from real facts.
>
> Ummmmmmmm how can KLU you say be climbing when they took a
> farther slide than the Track and Jack almost combined.
>
Re: Indy VH battle
> I think the Jack P-1 listeners are going to be the
> prime candidates for Sirius and XM. No chatter and NO
> commercials.
Jack isn't targeting P1 listeners. I'd read that the strategy behind the format was to make Jack outlets a very strong P2 for many listeners, rather than a strong P1 for a smaller group of listeners. Though if this is true, the TSL on variety hits stations can't possibly be very good for advertisers...
> I think the Jack P-1 listeners are going to be the
> prime candidates for Sirius and XM. No chatter and NO
> commercials.
Jack isn't targeting P1 listeners. I'd read that the strategy behind the format was to make Jack outlets a very strong P2 for many listeners, rather than a strong P1 for a smaller group of listeners. Though if this is true, the TSL on variety hits stations can't possibly be very good for advertisers...
A
asap
Guest
Re: Indy VH battle
I love the Jack format, as its done in Canada. The US stations are doing
it without a major component for long-term success...the right personalities
to make it a "complete" radio station.
Name a station or format that has had long-term success without personality.
Even beautiful music stations had them.
Most of us on these boards only get to see 12+, so that's our reference.
12+ equals total listeners. Down is down.
> As often happens with adult-based station (25+), 12+ ratings
> can be very different (not to mention the "Denver" station
> that always gets brought up is licensed to Fort Collins and
> doesn't come close to a full-market Denver signal).
>
> Those who have access to 25-54 know the real story. Those
> who hate the VH format and try to spin it's success fall
> back on a few 12+ numbers but isn't it funny they NEVER
> acknowledge the successes (or they minimize them)?
>
> Nice try, though.
> >
> > Many Jack stations are beginning their slide to medocrity.
>
> > Kansas City, Denver, Dallas, Jackson.
> >
> > I believe if the Jack stations launced with good AM and PM
>
> > Drive
> > personalities and services(News/Traffic)like the Canadian
> > Jacks, they would be much better off in the long run.
> Some
> > of the Canada Jack's have really solid morning shows that
> > fit the format. (Edmonton: check 'em out online).
> >
> > The Adult Hits stations with longevity will be the the
> ones
> > that offer a human connection (Bobs in Austin and Norfolk,
>
> > The Peak in Phoenix, The Track is adding perosnality)
> >
> > It's probably to late to add humans to these older Jack
> > stations. They'll be breaking their promise of no dj
> > chatter. I think the Jack P-1 listeners are going to be
> the
> > prime candidates for Sirius and XM. No chatter and NO
> > commercials.
> >
> > My 2 sense.
I love the Jack format, as its done in Canada. The US stations are doing
it without a major component for long-term success...the right personalities
to make it a "complete" radio station.
Name a station or format that has had long-term success without personality.
Even beautiful music stations had them.
Most of us on these boards only get to see 12+, so that's our reference.
12+ equals total listeners. Down is down.
> As often happens with adult-based station (25+), 12+ ratings
> can be very different (not to mention the "Denver" station
> that always gets brought up is licensed to Fort Collins and
> doesn't come close to a full-market Denver signal).
>
> Those who have access to 25-54 know the real story. Those
> who hate the VH format and try to spin it's success fall
> back on a few 12+ numbers but isn't it funny they NEVER
> acknowledge the successes (or they minimize them)?
>
> Nice try, though.
> >
> > Many Jack stations are beginning their slide to medocrity.
>
> > Kansas City, Denver, Dallas, Jackson.
> >
> > I believe if the Jack stations launced with good AM and PM
>
> > Drive
> > personalities and services(News/Traffic)like the Canadian
> > Jacks, they would be much better off in the long run.
> Some
> > of the Canada Jack's have really solid morning shows that
> > fit the format. (Edmonton: check 'em out online).
> >
> > The Adult Hits stations with longevity will be the the
> ones
> > that offer a human connection (Bobs in Austin and Norfolk,
>
> > The Peak in Phoenix, The Track is adding perosnality)
> >
> > It's probably to late to add humans to these older Jack
> > stations. They'll be breaking their promise of no dj
> > chatter. I think the Jack P-1 listeners are going to be
> the
> > prime candidates for Sirius and XM. No chatter and NO
> > commercials.
> >
> > My 2 sense.
O
OldiesCat
Guest
yer high
No offense, but "12+ equals total listeners- down is down" is such a bunch of crap.
Here's an exampme: in the Tampa Bay market, the #1 12+ station is WDUV-FM. Understanding the only important upper adult demo is 25-54, your mindset would assume that a client could buy time on WDUV and hit a ton of listeners with money- except for the fact that WDUV is only #12 25-54. Their audience is almost entirely 60+, so if your business is (for example) selling cars aimed at those in their 20s, it's a total waste of time advertising on WDUV- you'll hit almost none of your potential customers.
Just because you only get to see 12+ doesn't mean squat. Nobody but nobody sells 12+ and nobody ever makes strategic or tactical programming or marketing decisions based on what kind of 12+ they might get.
>
> Most of us on these boards only get to see 12+, so that's
> our reference. 12+ equals total listeners. Down is down.
>
>
>
>
> > As often happens with adult-based station (25+), 12+
> ratings can be very different (not to mention the "Denver" station
> > that always gets brought up is licensed to Fort Collins
> and doesn't come close to a full-market Denver signal).
> >
> > Those who have access to 25-54 know the real story. Those
>
> > who hate the VH format and try to spin it's success fall
> > back on a few 12+ numbers but isn't it funny they NEVER
> > acknowledge the successes (or they minimize them)?
> >
> > Nice try, though.
> > >
> > > Many Jack stations are beginning their slide to
> medocrity.
> >
> > > Kansas City, Denver, Dallas, Jackson.
> > >
> > > I believe if the Jack stations launced with good AM and
> PM
> >
> > > Drive
> > > personalities and services(News/Traffic)like the
> Canadian
> > > Jacks, they would be much better off in the long run.
> > Some
> > > of the Canada Jack's have really solid morning shows
> that
> > > fit the format. (Edmonton: check 'em out online).
> > >
> > > The Adult Hits stations with longevity will be the the
> > ones
> > > that offer a human connection (Bobs in Austin and
> Norfolk,
> >
> > > The Peak in Phoenix, The Track is adding perosnality)
> > >
> > > It's probably to late to add humans to these older Jack
> > > stations. They'll be breaking their promise of no dj
> > > chatter. I think the Jack P-1 listeners are going to be
>
> > the
> > > prime candidates for Sirius and XM. No chatter and NO
> > > commercials.
> > >
> > > My 2 sense.
>
No offense, but "12+ equals total listeners- down is down" is such a bunch of crap.
Here's an exampme: in the Tampa Bay market, the #1 12+ station is WDUV-FM. Understanding the only important upper adult demo is 25-54, your mindset would assume that a client could buy time on WDUV and hit a ton of listeners with money- except for the fact that WDUV is only #12 25-54. Their audience is almost entirely 60+, so if your business is (for example) selling cars aimed at those in their 20s, it's a total waste of time advertising on WDUV- you'll hit almost none of your potential customers.
Just because you only get to see 12+ doesn't mean squat. Nobody but nobody sells 12+ and nobody ever makes strategic or tactical programming or marketing decisions based on what kind of 12+ they might get.
>
> Most of us on these boards only get to see 12+, so that's
> our reference. 12+ equals total listeners. Down is down.
>
>
>
>
> > As often happens with adult-based station (25+), 12+
> ratings can be very different (not to mention the "Denver" station
> > that always gets brought up is licensed to Fort Collins
> and doesn't come close to a full-market Denver signal).
> >
> > Those who have access to 25-54 know the real story. Those
>
> > who hate the VH format and try to spin it's success fall
> > back on a few 12+ numbers but isn't it funny they NEVER
> > acknowledge the successes (or they minimize them)?
> >
> > Nice try, though.
> > >
> > > Many Jack stations are beginning their slide to
> medocrity.
> >
> > > Kansas City, Denver, Dallas, Jackson.
> > >
> > > I believe if the Jack stations launced with good AM and
> PM
> >
> > > Drive
> > > personalities and services(News/Traffic)like the
> Canadian
> > > Jacks, they would be much better off in the long run.
> > Some
> > > of the Canada Jack's have really solid morning shows
> that
> > > fit the format. (Edmonton: check 'em out online).
> > >
> > > The Adult Hits stations with longevity will be the the
> > ones
> > > that offer a human connection (Bobs in Austin and
> Norfolk,
> >
> > > The Peak in Phoenix, The Track is adding perosnality)
> > >
> > > It's probably to late to add humans to these older Jack
> > > stations. They'll be breaking their promise of no dj
> > > chatter. I think the Jack P-1 listeners are going to be
>
> > the
> > > prime candidates for Sirius and XM. No chatter and NO
> > > commercials.
> > >
> > > My 2 sense.
>
Re: Indy VH's
For someone who claims to have a background in radio, it's clear that you don't. Do you have a relative who work(ed) in radio?
> It's called "spin". It's all they have to try to distract
> everybody from real facts.
> >
> > Ummmmmmmm how can KLU you say be climbing when they took a
>
> > farther slide than the Track and Jack almost combined.
> >
>
For someone who claims to have a background in radio, it's clear that you don't. Do you have a relative who work(ed) in radio?
> It's called "spin". It's all they have to try to distract
> everybody from real facts.
> >
> > Ummmmmmmm how can KLU you say be climbing when they took a
>
> > farther slide than the Track and Jack almost combined.
> >
>
O
OldiesCat
Guest
LMAO LOL HA HA HA
That's most of us laughing AT you, not with you.
> For someone who claims to have a background in radio, it's
> clear that you don't. Do you have a relative who work(ed)
> in radio?
>
> > It's called "spin". It's all they have to try to distract
>
> > everybody from real facts.
> > >
> > > Ummmmmmmm how can KLU you say be climbing when they took
> a
> >
> > > farther slide than the Track and Jack almost combined.
> > >
> >
>
That's most of us laughing AT you, not with you.
> For someone who claims to have a background in radio, it's
> clear that you don't. Do you have a relative who work(ed)
> in radio?
>
> > It's called "spin". It's all they have to try to distract
>
> > everybody from real facts.
> > >
> > > Ummmmmmmm how can KLU you say be climbing when they took
> a
> >
> > > farther slide than the Track and Jack almost combined.
> > >
> >
>
Re: LMAO LOL HA HA HA
> That's most of us laughing AT you, not with you.
LOL. What about you Steppenwolf? Do you have a backround in radio? You act like you know everything, so you must have some experience.
Tell about your wonderful "radio career" Steppenwolf. Tell me what your studying. Cuz I guess me, Oldies Cat, and the rest of the world are looking at the wrong facts.
Enlighten me.
> That's most of us laughing AT you, not with you.
LOL. What about you Steppenwolf? Do you have a backround in radio? You act like you know everything, so you must have some experience.
Tell about your wonderful "radio career" Steppenwolf. Tell me what your studying. Cuz I guess me, Oldies Cat, and the rest of the world are looking at the wrong facts.
Enlighten me.
O
OldiesCat
Guest
HA
(I hope you have your hip boots on)
>
> Tell about your wonderful "radio career" Steppenwolf. Tell
> me what your studying. Cuz I guess me, Oldies Cat, and the
> rest of the world are looking at the wrong facts.
>
> Enlighten me.
>
(I hope you have your hip boots on)
>
> Tell about your wonderful "radio career" Steppenwolf. Tell
> me what your studying. Cuz I guess me, Oldies Cat, and the
> rest of the world are looking at the wrong facts.
>
> Enlighten me.
>
Re: LMAO LOL Steppenwolf
Look, at the drive-up window where I work I hear lots of car radios. I can tell a winner of a radio station when I hear it.
> LOL. What about you Steppenwolf? Do you have a backround in
> radio? You act like you know everything, so you must have
> some experience.
>
> Tell about your wonderful "radio career" Steppenwolf. Tell
> me what your studying. Cuz I guess me, Oldies Cat, and the
> rest of the world are looking at the wrong facts.
>
> Enlighten me.
Look, at the drive-up window where I work I hear lots of car radios. I can tell a winner of a radio station when I hear it.
> LOL. What about you Steppenwolf? Do you have a backround in
> radio? You act like you know everything, so you must have
> some experience.
>
> Tell about your wonderful "radio career" Steppenwolf. Tell
> me what your studying. Cuz I guess me, Oldies Cat, and the
> rest of the world are looking at the wrong facts.
>
> Enlighten me.
Thanks for calling; we have a winner
> Most of us on these boards only get to see 12+, so that's
> our reference. 12+ equals total listeners. Down is down.
>
That's officially the stupidest thing I have ever read on any board...EVER!
Because these are the only numbers YOU get to see, they are the only numbers that matter?
By that fractured logic...
...God cannot possibly exist because you've never met.
...Pluto doesn't exist because you don't have access to a powerful enough telescope.
...Marconi never invented radio because you weren't there to see it.
...[insert your own anaolgy here].
If 12+ told the whole story, then why did they ever drop Gold? It was Top 5 12+ so it HAD to be a success and anyone who would dump a Top 5 12+ station is a fat, sweaty moron. It's not possible that the 25-54 numbers was awful -- like Tampa Bay Devil Rays awful -- and THAT'S how they decided to change. There's no way that, despite being Top 5 12+, that Gold was probably in the bottom 5 in billing and no agency wanted to touch it even with haz-mat gear. Revenue couldn't possibly be a measure that mattered because YOU didn't get to see the balance sheet.
That's just plain retarded.
How about you just stick to your safety scissors and circles of paper in the Resource class and leave the radio talk to the kids who aren't drooling all over their shirts.<P ID="edit"><FONT class="small">Edited by Richelieu on 01/25/06 08:26 AM.</FONT></P>
> Most of us on these boards only get to see 12+, so that's
> our reference. 12+ equals total listeners. Down is down.
>
That's officially the stupidest thing I have ever read on any board...EVER!
Because these are the only numbers YOU get to see, they are the only numbers that matter?
By that fractured logic...
...God cannot possibly exist because you've never met.
...Pluto doesn't exist because you don't have access to a powerful enough telescope.
...Marconi never invented radio because you weren't there to see it.
...[insert your own anaolgy here].
If 12+ told the whole story, then why did they ever drop Gold? It was Top 5 12+ so it HAD to be a success and anyone who would dump a Top 5 12+ station is a fat, sweaty moron. It's not possible that the 25-54 numbers was awful -- like Tampa Bay Devil Rays awful -- and THAT'S how they decided to change. There's no way that, despite being Top 5 12+, that Gold was probably in the bottom 5 in billing and no agency wanted to touch it even with haz-mat gear. Revenue couldn't possibly be a measure that mattered because YOU didn't get to see the balance sheet.
That's just plain retarded.
How about you just stick to your safety scissors and circles of paper in the Resource class and leave the radio talk to the kids who aren't drooling all over their shirts.<P ID="edit"><FONT class="small">Edited by Richelieu on 01/25/06 08:26 AM.</FONT></P>
A
asap
Guest
Re: Thanks for calling; we have a winner
I stand by my statement.
If my station goes from a 6.0 to a 4.5 12+, I'm down in total
listeners.
I know 25-54 is the "sales" demo, but I'm not a Sales Manager making a pitch for the Purina buy. I'm just posting on a geeky radio board.
By the way, I see plenty of agency requests for 18-34 and 35-64.
25-54 is not the only gauge for radio sales success.
> > Most of us on these boards only get to see 12+, so that's
> > our reference. 12+ equals total listeners. Down is
> down.
> >
>
> That's officially the stupidest thing I have ever read on
> any board...EVER!
>
> That's just plain retarded.
I stand by my statement.
If my station goes from a 6.0 to a 4.5 12+, I'm down in total
listeners.
I know 25-54 is the "sales" demo, but I'm not a Sales Manager making a pitch for the Purina buy. I'm just posting on a geeky radio board.
By the way, I see plenty of agency requests for 18-34 and 35-64.
25-54 is not the only gauge for radio sales success.
> > Most of us on these boards only get to see 12+, so that's
> > our reference. 12+ equals total listeners. Down is
> down.
> >
>
> That's officially the stupidest thing I have ever read on
> any board...EVER!
>
> That's just plain retarded.
O
OldiesCat
Guest
we have a winner
25-54 is THE adult PERFORMANCE demo. And, in the end, if you can't sell it, it won't be successful (that goes for any product).
Get with the program.
> I know 25-54 is the "sales" demo, but I'm not a Sales
> Manager making a pitch for the Purina buy. I'm just posting
> on a geeky radio board.
>
> By the way, I see plenty of agency requests for 18-34 and
> 35-64. 25-54 is not the only gauge for radio sales success.
>
>
>
>
> > > Most of us on these boards only get to see 12+, so
> that's our reference. 12+ equals total listeners. Down is
> > down.
> > >
> >
> > That's officially the stupidest thing I have ever read on
> > any board...EVER!
> >
> > That's just plain retarded.
>
25-54 is THE adult PERFORMANCE demo. And, in the end, if you can't sell it, it won't be successful (that goes for any product).
Get with the program.
> I know 25-54 is the "sales" demo, but I'm not a Sales
> Manager making a pitch for the Purina buy. I'm just posting
> on a geeky radio board.
>
> By the way, I see plenty of agency requests for 18-34 and
> 35-64. 25-54 is not the only gauge for radio sales success.
>
>
>
>
> > > Most of us on these boards only get to see 12+, so
> that's our reference. 12+ equals total listeners. Down is
> > down.
> > >
> >
> > That's officially the stupidest thing I have ever read on
> > any board...EVER!
> >
> > That's just plain retarded.
>
O
OldiesCat
Guest
LOL
That statement alone speakes VOLUMES. 'Nuff said.
> Look, at the drive-up window where I work I hear lots of car
> radios. I can tell a winner of a radio station when I hear it.
>
> > LOL. What about you Steppenwolf? Do you have a backround
> in
> > radio? You act like you know everything, so you must have
> > some experience.
> >
> > Tell about your wonderful "radio career" Steppenwolf. Tell
>
> > me what your studying. Cuz I guess me, Oldies Cat, and the
>
> > rest of the world are looking at the wrong facts.
> >
> > Enlighten me.
>
That statement alone speakes VOLUMES. 'Nuff said.
> Look, at the drive-up window where I work I hear lots of car
> radios. I can tell a winner of a radio station when I hear it.
>
> > LOL. What about you Steppenwolf? Do you have a backround
> in
> > radio? You act like you know everything, so you must have
> > some experience.
> >
> > Tell about your wonderful "radio career" Steppenwolf. Tell
>
> > me what your studying. Cuz I guess me, Oldies Cat, and the
>
> > rest of the world are looking at the wrong facts.
> >
> > Enlighten me.
>
Re: LMAO LOL Steppenwolf
> Look, at the drive-up window where I work I hear lots of car
> radios. I can tell a winner of a radio station when I hear
> it.
But car radios don't get Arbitron diaries.
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
> Look, at the drive-up window where I work I hear lots of car
> radios. I can tell a winner of a radio station when I hear
> it.
But car radios don't get Arbitron diaries.
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
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