Wouldn't be unreasonable to think this is the beta site for Entercom -
1. The web would provide a nice place to dry run the format for several weeks, before launching on air, for new staff to work out kinks and Scott R. to work up music
2. Entercom now has a Digital Sales Director on staff - one with extensive experience. She would likely want this site up asap to begin pre-selling it along with the other two stations
3. The fact that no one actually takes credit for the site, at the site. Other webcasters want you to know - they want the interaction - they don't generally operate anonymously.
OR,
as my Radio-Info posting buddy MikeStandards suggests, it could be an elaborate ruse to misdirect us all [by Entercom still].
:-*