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Inside Party 931.com: Why Party Changed

P

Partyhead

Guest
"We Didn't Fail"

Party's website has been updated, this time around promising a bigger launch of the website/stream. Clearly COX is still spending money on Party- which is more than I expected even after hearing that the stream would be created (it sounded like more of an after thought).

Anyway, check out one of the articles on the site which explains why the station flipped, confirming what we already knew.

http://party931.com/features/whyparty931changed.html

Also of note- the last songs played feature works again.<P ID="edit"><FONT class="small">Edited by Dance Dweeb on 07/10/05 05:06 AM.</FONT></P>
 
> Party's website has been updated, this time around promising
> a bigger launch of the website/stream. Clearly COX is still
> spending money on Party- which is more than I expected even
> after hearing that the stream would be created (it sounded
> like more of an after thought).
>
> Anyway, check out one of the articles on the site which
> explains why the station flipped, confirming what we already
> knew.
>
> http://party931.com/features/whyparty931changed.html
>


Quote: Please understand. We didn't abandon you. Cox Radio, Inc. understands that there is a loyal and passionate audience for DANCE music in South Florida and changing formats was a tough decision for many involved.


Awwww. They didn't abandon you people. How nice. They just left it as a poorly ran low quality webstream while they do their Rock format instead. Screw Cox. Take your business to Sirius/XM and screw their little webstream. They cant have their cake and eat it too. There better options than Party on the internet.lol
 
> "We Didn't Fail"
>
> Party's website has been updated, this time around promising
> a bigger launch of the website/stream. Clearly COX is still
> spending money on Party- which is more than I expected even
> after hearing that the stream would be created (it sounded
> like more of an after thought).
>
> Anyway, check out one of the articles on the site which
> explains why the station flipped, confirming what we already
> knew.
>
> http://party931.com/features/whyparty931changed.html
>
> Also of note- the last songs played feature works again.
>

HAHA April fools day in July? Working out the kinks? Should be more like.. working out the disaster. Theyve had how long now to work out the kinks? - whatever.

like anyone gives a damn about party 93.1 - they had their chance and they blew it big time. Since they switched to rock.. has anyone heard anything from their listeners?

I remember when energy went off air in chicago... to this day we STILL hear people talking about that station... that station was loved by its listeners... 93.1 party was HATED by its listeners... BIG DIFFERENCE... nobody has ever.. or will ever talk about a station that was a complete failure SUCH AS 93.1... and failure because of the people behind the wheels (not the format like they would like to blame it on).

We don't have to abide by the traditional radio philosophies and rules because we're on the internet.

Like anyone in South Florida gives a damn. Nobody cares. That station is long gone... and EVERYBODY already forgot about it. They should have thought of this briliant idea while in business... not after the facts.

they sucked. they failed.. what are they trying to prove? They will fail at net radio also... sounds to me that they are begging.

Yes.. Im bitter.. because that was this format's chance to shine.. A BIG TIME COMPANY.. WITH BIG TIME DOLLAR... AND A BIG TIME STICK... and they totally blew it because they were too chicken (BLEEP) to take any chances... They played the same 150 song playlist for 3 solid years. This dance format could have shined in South FL.. which could have given this dance format an opportunity somewhere other than a paid subscription satellite service.... but they made it a 100% horrible station to listen to.

Now the radio god's are thinking... "If a station like Party (in Miami, FL) cant make it... then no dance station will ever make it." Thanks Party.. you just gave satellite radio a whole hell of a lot of listeners in south fl....By the way.. Delerium - "Silence" and "Castles in the Sky" were not a break-out track in 03, 04 and 05.. like you played it out to be.
 
> "We Didn't Fail"
>
> Party's website has been updated, this time around promising
> a bigger launch of the website/stream. Clearly COX is still
> spending money on Party- which is more than I expected even
> after hearing that the stream would be created (it sounded
> like more of an after thought).
>
> Anyway, check out one of the articles on the site which
> explains why the station flipped, confirming what we already
> knew.
>
> http://party931.com/features/whyparty931changed.html
>
> Also of note- the last songs played feature works again.
>

Oldies fans in New York would have been FLOORED if CBS gave an explanation like this firsthand.

Love it or hate it, at least they are telling you something. A lot of radio stations just move on and forget.
 
This is awesome. I'm glad people are coming around on Party finally. It's gratifying to see people recognizing what they really did, and how pathetic it is in comparison to other internet radio offerings.

Wes Keene
The Dance Station

> > Party's website has been updated, this time around
> promising
> > a bigger launch of the website/stream. Clearly COX is
> still
> > spending money on Party- which is more than I expected
> even
> > after hearing that the stream would be created (it sounded
>
> > like more of an after thought).
> >
> > Anyway, check out one of the articles on the site which
> > explains why the station flipped, confirming what we
> already
> > knew.
> >
> > http://party931.com/features/whyparty931changed.html
> >
>
>
> Quote: Please understand. We didn't abandon you. Cox Radio,
> Inc. understands that there is a loyal and passionate
> audience for DANCE music in South Florida and changing
> formats was a tough decision for many involved.
>
>
> Awwww. They didn't abandon you people. How nice. They just
> left it as a poorly ran low quality webstream while they do
> their Rock format instead. Screw Cox. Take your business to
> Sirius/XM and screw their little webstream. They cant have
> their cake and eat it too. There better options than Party
> on the internet.lol
>
 
Re: Who gives a Flying F..k

> This is awesome. I'm glad people are coming around on Party
> finally. It's gratifying to see people recognizing what
> they really did, and how pathetic it is in comparison to
> other internet radio offerings.
>
> Wes Keene
> The Dance Station
>
> > > Party's website has been updated, this time around
> > promising
> > > a bigger launch of the website/stream. Clearly COX is
> > still
> > > spending money on Party- which is more than I expected
> > even
> > > after hearing that the stream would be created (it
> sounded
> >
> > > like more of an after thought).
> > >
> > > Anyway, check out one of the articles on the site which
> > > explains why the station flipped, confirming what we
> > already
> > > knew.
> > >
> > > http://party931.com/features/whyparty931changed.html
> > >
> >
> >
> > Quote: Please understand. We didn't abandon you. Cox
> Radio,
> > Inc. understands that there is a loyal and passionate
> > audience for DANCE music in South Florida and changing
> > formats was a tough decision for many involved.
> >
> >
> > Awwww. They didn't abandon you people. How nice. They just
>
> > left it as a poorly ran low quality webstream while they
> do
> > their Rock format instead. Screw Cox. Take your business
> to
> > Sirius/XM and screw their little webstream. They cant have
>
> > their cake and eat it too. There better options than Party
>
> > on the internet.lol
> >
>
Who would want to listen to that Crappy webstream. Party Sucked when it was on the FM dial, And here they are, still streaming, and still sucking a unusual. Besides that, Why would anyone listen to an (Internet only PARTY 93.1) when there are a ton of (Awesome Net Only Dance stations), that actually give a Crap about their listeners, and the music. Here are the profesional (U.S BASED) Net stations www.energy98stl.com www.1club.fm www.thedancestation.com www.clubnetradio.com www.m1live.com www.groovedallas.com And there are soooo many more, Why listen to Party, when you have all these?
 
Re: Who gives a Flying F..k

> Who would want to listen to that Crappy webstream. Party
> Sucked when it was on the FM dial, And here they are, still
> streaming, and still sucking a unusual. Besides that, Why
> would anyone listen to an (Internet only PARTY 93.1) when
> there are a ton of (Awesome Net Only Dance stations), that
> actually give a Crap about their listeners, and the music.
> Here are the profesional (U.S BASED) Net stations
> www.energy98stl.com www.1club.fm www.thedancestation.com
> www.clubnetradio.com www.m1live.com www.groovedallas.com
> And there are soooo many more, Why listen to Party, when
> you have all these?

Groove Dallas "professional"? I do it for the love of the music, for fun, and for free ;) MWC is a saint in my book!

Also, when Party was on the FM, I didn't think it was that bad when compared to other LEGIT/LEGAL past/present US dance stations. Sure there were better ones, but there were worse. my 2 cents.<P ID="edit"><FONT class="small">Edited by julesism on 07/11/05 12:06 AM.</FONT></P>
 
Re: Who gives a Flying F..k

I got a chance to hear Party on FM in Miami on a plane change-over (of course there has always pretty much been the low bitrate stream). Even in those couple hours of listening they really didn't impress me. I think KDL was even a little better at the time, but alas, both are gone from the FM dial.

I guess my IDs make Groove Dallas pro? lol
<P ID="signature">______________
Sir Nigel</P>
 
Re: Who gives a Flying F..k

> I got a chance to hear Party on FM in Miami on a plane
> change-over (of course there has always pretty much been the
> low bitrate stream). Even in those couple hours of listening
> they really didn't impress me. I think KDL was even a little
> better at the time, but alas, both are gone from the FM
> dial.
>
> I guess my IDs make Groove Dallas pro? lol
>
You guys probably are just regular guys, with no conections to any of the lables or anything, so researching and finding the music is much more difficult, trust me, I know from experience. You dont have Butt loads of Bandwidth, or 10 million listeners a day, but you have good taste, and a good sounding stream, and it does have its handful of loyal regular listeners, thats more than alot of net stations have, sometimes its hard to get 1 person to listen. With a bigger playlist, and more bandwidth, and possibly music suggestions from me, Im figuring G.D would be alot bigger. Spaming on a bunch of multiple message boards never hurts either<---- lol, ha ha ha ha,<----(Funny)Laugh dam it laugh. lol JUST KIDDING
 
> HAHA April fools day in July? Working out the kinks? Should
> be more like.. working out the disaster. Theyve had how long
> now to work out the kinks? - whatever.
>
> like anyone gives a damn about party 93.1 - they had their
> chance and they blew it big time. Since they switched to
> rock.. has anyone heard anything from their listeners?

While your question might perhaps be rhetorical, yes, I still hear complaining from my contacts in south florida- friends I might add that are in the lucrative demographics that matter to advertisers. "they blew it big time"- subjective comments are more constructive when you back them up.

> I remember when energy went off air in chicago... to this
> day we STILL hear people talking about that station...

When was the last time you saw a thread here about energy in Chicago? A lot longer than the last time you saw a thread about Party.

> station was loved by its listeners... 93.1 party was HATED
> by its listeners... BIG DIFFERENCE... nobody has ever.. or
> will ever talk about a station that was a complete failure
> SUCH AS 93.1... and failure because of the people behind the
> wheels (not the format like they would like to blame it on).

LOL LOL LOL do I need to point out the hypocracy of saying "NOBODY TALKS ABOUT XY, HERE ARE MY THOUGHTS ABOUT XY" If it was not worth talking about then why do you seem so quick to comment on a thread with your critisisms? I recall seeing many many posts by you about this station in the past. I find it interesting that, while this is a message board that caters to dance radio discussion, the party 931 threads tend to have higher "hits" than other threads.

> We don't have to abide by the traditional radio philosophies
> and rules because we're on the internet.
>
> Like anyone in South Florida gives a damn. Nobody cares.
> That station is long gone... and EVERYBODY already forgot
> about it. They should have thought of this briliant idea
> while in business... not after the facts.

How are they no longer in business now that they are web only? Does that mean your streams are not a business? For the record, you know as well as I do that they would not have been as successful (and please do not quote ratings- they billed very well despite low 12+ ratings) as they were had they been more obscure in their musical selections- being off the air allows them to cater to the dance enthusiasts and to not have to worry about ratings as much. Their statement is valid.

> they sucked. they failed.. what are they trying to prove?
> They will fail at net radio also... sounds to me that they
> are begging.

Please see comment above about backing up your critisisms and then I will take those statements seriously.

> Yes.. Im bitter.. because that was this format's chance to
> shine.. A BIG TIME COMPANY.. WITH BIG TIME DOLLAR... AND A
> BIG TIME STICK... and they totally blew it because they were
> too chicken (BLEEP) to take any chances... They played the
> same 150 song playlist for 3 solid years. This dance format
> could have shined in South FL.. which could have given this
> dance format an opportunity somewhere other than a paid
> subscription satellite service.... but they made it a 100%
> horrible station to listen to.

Now you are beginning to try to back up your arguments. They did not use the same playlist for 3 years- as it has been pointed out here, they were very cutting edge when they first signed on, and found out they made more $$$ by targetting older listeners with a playlist that played more gold and recurrents than you or I would ideally program for our own ears. As it has been pointed out here, they did make money with the station but somewhere up above they decided they'd rather go with a format that obviously has more heritage when the opportunity presented itself. It is business- that is that, it doesnt mean they think DISCO SUCKS or that dance music is any less programmable than it was 3 years ago or hell longer when they did 953 Party. They did take chances- Global DJ Broadcast was blatantly inaccessible to the common listener. They added/tweaked daily mixshows. YES they did not hire djs- while you did not bring up that point I think that would have made the station more money.

> Now the radio god's are thinking... "If a station like Party
> (in Miami, FL) cant make it... then no dance station will
> ever make it."

Not necessarily- Diva signed on after the demise of party.

Thanks Party.. you just gave satellite radio
> a whole hell of a lot of listeners in south fl....By the
> way.. Delerium - "Silence" and "Castles in the Sky" were not
> a break-out track in 03, 04 and 05.. like you played it out
> to be.

For all we know those songs test well in south florida. Program for the masses, not the dance enthusiasts. TSL is not supposed to be 4 hours, its about attracting the highest CUME.
 
> > HAHA April fools day in July? Working out the kinks?
> Should
> > be more like.. working out the disaster. Theyve had how
> long
> > now to work out the kinks? - whatever.
> >
> > like anyone gives a damn about party 93.1 - they had their
>
> > chance and they blew it big time. Since they switched to
> > rock.. has anyone heard anything from their listeners?
>
> While your question might perhaps be rhetorical, yes, I
> still hear complaining from my contacts in south florida-
> friends I might add that are in the lucrative demographics
> that matter to advertisers. "they blew it big time"-
> subjective comments are more constructive when you back them
> up.
>
> > I remember when energy went off air in chicago... to this
> > day we STILL hear people talking about that station...
>
> When was the last time you saw a thread here about energy in
> Chicago? A lot longer than the last time you saw a thread
> about Party.
>
> > station was loved by its listeners... 93.1 party was HATED
>
> > by its listeners... BIG DIFFERENCE... nobody has ever.. or
>
> > will ever talk about a station that was a complete failure
>
> > SUCH AS 93.1... and failure because of the people behind
> the
> > wheels (not the format like they would like to blame it
> on).
>
> LOL LOL LOL do I need to point out the hypocracy of saying
> "NOBODY TALKS ABOUT XY, HERE ARE MY THOUGHTS ABOUT XY" If
> it was not worth talking about then why do you seem so quick
> to comment on a thread with your critisisms? I recall
> seeing many many posts by you about this station in the
> past. I find it interesting that, while this is a message
> board that caters to dance radio discussion, the party 931
> threads tend to have higher "hits" than other threads.
>
> > We don't have to abide by the traditional radio
> philosophies
> > and rules because we're on the internet.
> >
> > Like anyone in South Florida gives a damn. Nobody cares.
> > That station is long gone... and EVERYBODY already forgot
> > about it. They should have thought of this briliant idea
> > while in business... not after the facts.
>
> How are they no longer in business now that they are web
> only? Does that mean your streams are not a business? For
> the record, you know as well as I do that they would not
> have been as successful (and please do not quote ratings-
> they billed very well despite low 12+ ratings) as they were
> had they been more obscure in their musical selections-
> being off the air allows them to cater to the dance
> enthusiasts and to not have to worry about ratings as much.
> Their statement is valid.
>
> > they sucked. they failed.. what are they trying to prove?
> > They will fail at net radio also... sounds to me that they
>
> > are begging.
>
> Please see comment above about backing up your critisisms
> and then I will take those statements seriously.
>
> > Yes.. Im bitter.. because that was this format's chance to
>
> > shine.. A BIG TIME COMPANY.. WITH BIG TIME DOLLAR... AND A
>
> > BIG TIME STICK... and they totally blew it because they
> were
> > too chicken (BLEEP) to take any chances... They played the
>
> > same 150 song playlist for 3 solid years. This dance
> format
> > could have shined in South FL.. which could have given
> this
> > dance format an opportunity somewhere other than a paid
> > subscription satellite service.... but they made it a 100%
>
> > horrible station to listen to.
>
> Now you are beginning to try to back up your arguments.
> They did not use the same playlist for 3 years- as it has
> been pointed out here, they were very cutting edge when they
> first signed on, and found out they made more $$$ by
> targetting older listeners with a playlist that played more
> gold and recurrents than you or I would ideally program for
> our own ears. As it has been pointed out here, they did
> make money with the station but somewhere up above they
> decided they'd rather go with a format that obviously has
> more heritage when the opportunity presented itself. It is
> business- that is that, it doesnt mean they think DISCO
> SUCKS or that dance music is any less programmable than it
> was 3 years ago or hell longer when they did 953 Party.
> They did take chances- Global DJ Broadcast was blatantly
> inaccessible to the common listener. They added/tweaked
> daily mixshows. YES they did not hire djs- while you did
> not bring up that point I think that would have made the
> station more money.
>
> > Now the radio god's are thinking... "If a station like
> Party
> > (in Miami, FL) cant make it... then no dance station will
> > ever make it."
>
> Not necessarily- Diva signed on after the demise of party.
>
> Thanks Party.. you just gave satellite radio
> > a whole hell of a lot of listeners in south fl....By the
> > way.. Delerium - "Silence" and "Castles in the Sky" were
> not
> > a break-out track in 03, 04 and 05.. like you played it
> out
> > to be.
>
> For all we know those songs test well in south florida.
> Program for the masses, not the dance enthusiasts. TSL is
> not supposed to be 4 hours, its about attracting the highest
> CUME.
>

Good Post!!..

> While your question might perhaps be rhetorical, yes, I
> still hear complaining from my contacts in south florida-
> friends I might add that are in the lucrative demographics
> that matter to advertisers. "they blew it big time"-
> subjective comments are more constructive when you back them
> up.


I can back that comment up easily. Where is Phil Michaels?.. where is Buster? - They are no longer working for Party 93.1 because Party 93.1 is now a rock station... It's no longer a dance channel. If they didnt blow it.. then they would still be a dance channel.

Their daytime playlist was AWFUL. You call playing Dj Tiesto's Traffic several times/day for several months catering to the masses? I dont think so. Playing Lil Suzy's - Take Me In Your Arms several times/day for 2 solid years is also not catering to the masses.

> How are they no longer in business now that they are web
> only?


They are <u>NOT</u> in business with these numbers: http://www.alexa.com/data/details/traffic_details?&range=6m&size=medium&y=t&url=party931.com

> If
> it was not worth talking about then why do you seem so quick
> to comment on a thread with your critisisms?


Because I think it is hilarious the comment they they made on their website...

1) We did not abandon you. - WTF ever.
2) They sound pathetic begging for listeners. They have no listeners. They thought that sice they went off air.. that their so called "loyal listeners" would follow them onto the net. They didnt have loyal listeners... just like they dont have any listeners over the internet. So yea.. I found it amusing.

Those of us that live in South Florida get it, but many decision makers in the advertising business don't live here and quite frankly, don't get it.

If they had the numbers.. then I think the advertisers would have found a way to "get it".

At first (when the station first signed on) they had the numbers... South FL was ESTATIC about the station. They were playing cutting-edge new dance music. It was all over the news, in Newspapers, etc... but overtime, the station could not stay focused.. had too tight of a playlist.. and was just too damn boring to listen to... so it drew people away from it.

They bashed Power 96 all day in lame commericals.. for 3 solid years.
They didnt break out music fast enough.
They played the same freestyle tracks several times/day for 2 solid years.
They KILLED the music. They Beat songs into the ground until people simply could not listen anymore.

I recall
> seeing many many posts by you about this station in the
> past. I find it interesting that, while this is a message
> board that caters to dance radio discussion, the party 931
> threads tend to have higher "hits" than other threads.


Higher hits alright.. Everyone in the industry watched this station like a hawk because this was a big time company trying this format. Everyone wanted tthis station to be a huge success because it could be the breaking ground of this format... and they failed (see above).

> They did not use the same playlist for 3 years- as it has
> been pointed out here, they were very cutting edge when they
> first signed on, and found out they made more $$$ by
> targetting older listeners with a playlist that played more
> gold and recurrents than you or I would ideally program for
> our own ears.


Like I said.. they played the same ole' freestyle tracks SEVERAL times/day for 2 solid years. I dont care how old you are.. or how much you like freestyle.. you can only handle hearing the same old songs for so long until you get sick of them. THEY BEAT SONGS INTO THE GROUND.

They added/tweaked
> daily mixshows.


Did you ever hear their 5pm Adrenaline Rush Hour Mix? It was the same 15 songs played 2-3 hours before in regular rotation. Here is a sample.

1. Robi Rob's Boriqua Anthem C & C Music Factory (Original Mix)
2. Bomb Scare 2 Bad Mice (Icey Mix)
3. I'll Fly With You Gigi D'Agostino (Mix Factor Mix)
4. It's My Life No Doubt Feat. Gwen Stefani (WPYM Exclusive Kria Vs. Velez Mix)
5. Spin Spin Sugar Sneaker Pimps (Extended Mix)
6. Whenever, Wherever Shakira (Andy And The Lamboy Mix)
7. Red Blooded Woman Kylie Minogue (Narcotic Thrust Mix)
8. Do It Again Razor And Guido (X-Mix)
9. Rapture Iio Feat. Nadia Ali (Jonathan Creamer And Stephane K Mix)
10. As The Rush Comes Motorcycle Feat. Jes Brieden (Sweeping Strings Mix)
11. Hide You Kosheen Feat. Sian Evans (Sharaz Mix)
12. Breathe Telepop'Musik Feat. Angela McCluskey (WPYM Exclusive Markus Schulz Mix)
13. Take Me Away Mix Factory (Radio Mix)
14. Turn The Tide Sylver Feat. Silvy De Bie (Pro-Mix)
15. Exploration Of Space Cosmic Gate (Extended Mix)
16. Out Of The Blue System F (Original Mix)
17. Hey Ya! Outkast Feat. Andre 3000 (WPYM Exclusive Ulti-Mix)

It was basically their daily playlist mixed. Not very cutting-edge.

4 months later.. here is their 5:00 mixshow

1. Spin Spin Sugar Sneaker Pimps (Extended Mix)
2. Rapture Iio Feat. Nadia Ali (Jonathan Creamer And Stephane K Mix)
3. Take Me Away Mix Factory (Radio Mix)
4. Change On Me Cynthia (Original Mix)
5. Take My Love Kromozone Project (Florida Breaks Mix)
6. I'll Fly With You Gigi D'Agostino (Mix Factor Mix)
7. Naughty Girl Beyonce (WPYM Exclusive DMS12 Mix)
8. It's My Life No Doubt Feat. Gwen Stefani (WPYM Exclusive Kria Vs. Velez Mix)
9. Breathe Telepop'Musik Feat. Angela McCluskey (WPYM Exclusive Markus Schulz Mix)
10. Whenever, Wherever Shakira (Andy And The Lamboy Mix)
11. 9PM (Til I Come) ATB Feat. Roberta Carter Harrison (Breaks Mix)
12. The Launch DJ Launch (Breaks Mix)
13. Spente Le Stelle Opera Trance Feat. Emma Shapplin (Ulti-Mix)
14. Traffic Tiesto (DJ Montana Mix)
15. Days Go By Dirty Vegas (Oakenfold Mix)
16. Sandstorm Darude (Dive In The Pool Mix)

AND LET'S NOT FORGET.. THEIR MORNING RUSH HOUR MIX WAS THE EXACT SAME.

They also did not hire jocks.. which would have been a HUGE thing for this station. Those call in sweepers announcing songs was a very bad idea. It went from a dance song to some listener that you couldnt even understand. Made the station sound cheap and tacky IMO.

The only thing that station did right was the late night mixshows. Global Dj, Paul Oakenfold presents, Edgar V live.. excellent shows.

One thing i could never understand about that station: They were targeting the masses.. and they were targeting the clubbers... but in the daytime.. they had a very stale, repetitive, and outdated playlist... but at night during the mixshows.. they were bringing the heat with very cutting-edge music. It was like 2 stations in one. They should have made the station cutting-edge like their late night mixshows.

The station also could not connect with its audience. If they were targeting the masses... then the masses dont know a lot about this music... They needed jocks bad on this station.. and they were too stubborn to add them.

> For all we know those songs test well in south florida.
> Program for the masses, not the dance enthusiasts. TSL is
> not supposed to be 4 hours, its about attracting the highest
> CUME.


Those old songs tested well in South FL when Power was playing them years ago... but its 2005 now.
<P ID="signature">______________
www.1Club.FM INTERNET RADIO STATION
30 Channels... 1 Club DOT FM</P></P>
 
Here are some observations from someone who is a native of the market, who listened to Party from it's launch to it's demise (at least OTA), and who is a huge fan of and believer in dance radio.

Party 93-1 was something South Florida craved the moment Power 96 dropped the dance tracks from their playlist. Power 96 had been the station to go to for everything hot in it's heyday. It's sad that they aren't any longer... and it's their own fault. However, where Power 96 began to slack back in 2000, Party 93-1 picked up that slack when they flipped from WTMI. South Florida once again had a station to go to for the dance music that so often is the rhythm that moves the people on the beaches and in the clubs.

When you're talking about Party 93-1 in terms of formatics, you have to remember that Miami, Fort Lauderdale, West Palm Beach and South Florida as a whole is an entirely different market demographically from any other place in the entire world. South Florida has it's own style, it's own flavor. It's laid back, yet energetic, and while new dance tracks are welcome for review, South Floridians are very nostalgic. It's a paradox that I think most PD's and MD's find hard to grasp. Party 93-1 "got it." The staff there understood what it took to run a dance station in South Florida. It's what made Y-100's run with dance in the late 90's successful, and what made Power 96 successful before them. In order to please the dance demographic in the region, you have to play recurrents and golds, otherwise you're not going to get anywhere. While a newer, fresher sounding dance station is what many of us would like, it just wouldn't work in South Florida. Those of us who have lived there for the majority of our lives know that.

In short, Party 93-1 was highly successful. Dance is still a niche format, but for a station with a big stick running a niche format, Party was doing very well. The sad fact for dance fans is that 94-9 Zeta had a larger following in the market, and it was a smart business move for Cox to flip 93.1 to rock when Zeta flipped to Hurban.

Again, just the observations of a native Miamian and dance fan.<P ID="signature">______________
"Get educated. Read stuff on the web and believe all of it."
-- Phil Hendrie
http://theradioblog.blogspot.com</P>
 
> > Now the radio god's are thinking... "If a station like
> Party
> > (in Miami, FL) cant make it... then no dance station will
> > ever make it."
>
> Not necessarily- Diva signed on after the demise of party.

Actually, it was before WPYM bit the dust on the terrestial side. WDVW(Diva 92.3)/New Orleans signed on in November 2004.
 
> At first (when the station first signed on) they had the
> numbers... South FL was ESTATIC about the station. They were
> playing cutting-edge new dance music. It was all over the
> news, in Newspapers, etc... but overtime, the station could
> not stay focused.. had too tight of a playlist.. and was
> just too damn boring to listen to... so it drew people away
> from it.
>
> They bashed Power 96 all day in lame commericals.. for 3
> solid years.
> They didnt break out music fast enough.
> They played the same freestyle tracks several times/day for
> 2 solid years.
> They KILLED the music. They Beat songs into the ground until
> people simply could not listen anymore.
>
> I recall
> > seeing many many posts by you about this station in the
> > past. I find it interesting that, while this is a message
>
> > board that caters to dance radio discussion, the party 931
>
> > threads tend to have higher "hits" than other threads.
>
> Higher hits alright.. Everyone in the industry watched this
> station like a hawk because this was a big time company
> trying this format. Everyone wanted tthis station to be a
> huge success because it could be the breaking ground of this
> format... and they failed (see above).
>
> > They did not use the same playlist for 3 years- as it has
> > been pointed out here, they were very cutting edge when
> they
> > first signed on, and found out they made more $$$ by
> > targetting older listeners with a playlist that played
> more
> > gold and recurrents than you or I would ideally program
> for
> > our own ears.
>
> Like I said.. they played the same ole' freestyle tracks
> SEVERAL times/day for 2 solid years. I dont care how old you
> are.. or how much you like freestyle.. you can only handle
> hearing the same old songs for so long until you get sick of
> them. THEY BEAT SONGS INTO THE GROUND.
>
> They also did not hire jocks.. which would have been a HUGE
> thing for this station. Those call in sweepers announcing
> songs was a very bad idea. It went from a dance song to some
> listener that you couldnt even understand. Made the station
> sound cheap and tacky IMO.
>
> The only thing that station did right was the late night
> mixshows. Global Dj, Paul Oakenfold presents, Edgar V live..
> excellent shows.
>
> One thing i could never understand about that station: They
> were targeting the masses.. and they were targeting the
> clubbers... but in the daytime.. they had a very stale,
> repetitive, and outdated playlist... but at night during the
> mixshows.. they were bringing the heat with very
> cutting-edge music. It was like 2 stations in one. They
> should have made the station cutting-edge like their late
> night mixshows.
>
> The station also could not connect with its audience. If
> they were targeting the masses... then the masses dont know
> a lot about this music... They needed jocks bad on this
> station.. and they were too stubborn to add them.
>

Agreed with all of your points here, Russ. Cox got exactly out of Party in return for the effort they put into it... virtually nothing, or very little at the most. In the beginning the station was very cutting edge (TOO much so, for a commercial FM, IMO)... not enough gold or classics that were even familiar to Power 96 listeners. It looked like they had a good thing going for a bit when they leaned a bit more mainstream with the pop remixes and tweaked the playlist for some of the Florida-friendly gold freestyle and house classics; it's been reported that some of the numbers in their key demos did reflect this. Then it seemed they allowed the pendulum to swing too far and it got too gold-heavy... repetitive, stale, boring. It was almost reminiscent of KPTI/San Fran's final months on the air, nothing new, nothing fresh, same old, same old songs over and over.... like an old ship abandoned and left on auto-pilot, drifting somewhere at sea. No effort = no return. (A pretty web site though!)

Miami is a very dance friendly area. It's the home of WMC, for crying out loud! Great dance heritage, amazing club scene. Someone with knowledge of the market, knowledge of the music, and knowledge of what it takes to keep the listeners tuned in and interactive, could give dance radio a pretty good run in Miami. Stale music, stale programming, no personality, no listener interactivity - that's how not to succeed. "We didn't abandon you", the web site says. Who the hell is "we?" When was anyone ever around?
 
Re: Energy Chicago

>
> When was the last time you saw a thread here about energy in
> Chicago? A lot longer than the last time you saw a thread
> about Party.
>

It's not reflected on this board much anymore... discussion of Energy (either as a topic or surfacing in various threads - sometimes at the dismay of some members, LOL) still seems to show up once a week or more on the Chicago board.
 
> > > Now the radio god's are thinking... "If a station like
> > Party
> > > (in Miami, FL) cant make it... then no dance station
> will
> > > ever make it."
> >
> > Not necessarily- Diva signed on after the demise of party.
>
>
> Actually, it was before WPYM bit the dust on the terrestial
> side. WDVW(Diva 92.3)/New Orleans signed on in November
> 2004.
>

I was referring to Baton Rouge
 
Very good post, I agree with all of your points. It is important to realize that just because a song tests well in market a does not mean it would test well in market b. House music has never had a very big following in florida, and as such many house hits were ignored by Party 931 and 953 (including Modjo, Daft Punk, etc). These decisions are not made because a MD does not like a certain type of music. When Phil Michaels was programming Orlando, he mentioned he played lots of breaks because that was what was popular in the area. On Party 931, breaks were never given nearly as much airplay as they are not as popular in miami.

> Here are some observations from someone who is a native of
> the market, who listened to Party from it's launch to it's
> demise (at least OTA), and who is a huge fan of and believer
> in dance radio.
>
> Party 93-1 was something South Florida craved the moment
> Power 96 dropped the dance tracks from their playlist.
> Power 96 had been the station to go to for everything hot in
> it's heyday. It's sad that they aren't any longer... and
> it's their own fault. However, where Power 96 began to
> slack back in 2000, Party 93-1 picked up that slack when
> they flipped from WTMI. South Florida once again had a
> station to go to for the dance music that so often is the
> rhythm that moves the people on the beaches and in the
> clubs.
>
> When you're talking about Party 93-1 in terms of formatics,
> you have to remember that Miami, Fort Lauderdale, West Palm
> Beach and South Florida as a whole is an entirely different
> market demographically from any other place in the entire
> world. South Florida has it's own style, it's own flavor.
> It's laid back, yet energetic, and while new dance tracks
> are welcome for review, South Floridians are very nostalgic.
> It's a paradox that I think most PD's and MD's find hard to
> grasp. Party 93-1 "got it." The staff there understood
> what it took to run a dance station in South Florida. It's
> what made Y-100's run with dance in the late 90's
> successful, and what made Power 96 successful before them.
> In order to please the dance demographic in the region, you
> have to play recurrents and golds, otherwise you're not
> going to get anywhere. While a newer, fresher sounding
> dance station is what many of us would like, it just
> wouldn't work in South Florida. Those of us who have lived
> there for the majority of our lives know that.
>
> In short, Party 93-1 was highly successful. Dance is still
> a niche format, but for a station with a big stick running a
> niche format, Party was doing very well. The sad fact for
> dance fans is that 94-9 Zeta had a larger following in the
> market, and it was a smart business move for Cox to flip
> 93.1 to rock when Zeta flipped to Hurban.
>
> Again, just the observations of a native Miamian and dance
> fan.
>
 
You brought up some very solid points. I do not actually know where Michaels is, but I would not be surprised to see him surface somewhere soon. He is still programming Party 931 TO MY BEST KNOWLEDGE but as you know was laid off from rock 93.

As for Tiesto, well he is VERY popular in miami. At one of the party concerts (i forgot what they called it) he garnered the biggest crowd reaction. They played a few Tiesto tracks if I recall correctly, traffic being the one played the most. Party did in fact have a very tight rotation schedule, traffic was played very heavily, but it was always a strong call out.

According to the alexa link you sent they are actually ranking higher in 2005 than they were a year, or two years ago. I believe in January they were ranked 70,000. Have they placed since the flip? No- it is an uphill battle to create a web stream that will be able to be taken seriously enough to advertisers if it is to stand on its own feet.

I experienced the flip of Party in Orlando, and THAT felt like they abandoned me. I realize mileage may vary, but I felt less disenfranchised about the party flip in miami when a) the company is being somewhat honest about why they flipped the station, leaving it harder for me to say "oh that company just gave up on dance entirely", and b) leaving a stream up so that I can still listen to the radio station and pretend for a little while that everything is the same way it always was.

As for the comment on the adrenaline rush mix, perhaps this is only on the mainstream top 40 stations i listen to, but both xl 1067 and Q in philly were doing the same thing- "mixing" regular songs they play, playing almost NOTHING that isnt in their top 20 spins of the week. I remember the day not too long ago when the mixshows on mainstream radio would dive into cuts the station would not otherwise play, now we are lucky to hear a dance remix during a mixshow. Party felt and was programmed like a top 40 that played dance music instead of the normal top 40.

Good points.
 
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