Instant ratings analysis

[exradio]

From R and R: http://www.radioandrecords.com/radiomonitor/ratings/index.jsp

WLW: Twice as much as anyone else. Is all that Reds/Bengals?? What about demos? Theories??

WUBE: 3.0 lead over Star last year, 1.8 this year, and now Star gets a better signal?

WARM, WEBN, WKRC, WKRQ: Business as usual

WMOJ: Undisputed 5th place for a cheap-to-operate format. Let's get rid of it! (But there are millions of reasons. 5 million.)

WKFS: Must have been lot of kids bought iPods. But not kids who listened to WIZF.

WOFX/WGRR: Slippage/Significant slippage. Does WMOJ departure help solve?

WCKY/WSAI: Assuming Nielsen/ R n R knows which station is which (they missed the format change), sports fans finally and suddenly found 1530; gotta be because of the Bengals. 1360 not suffering so much from signal as other factors.

WAKW: Only Cinti religious station with Cinti ratings, along w/ Miami Valley counterpart WFCJ.

WPFB: 50,000 watt signal receivable in two decent markets, #3 or #4 in their format with a 1.5, and it's an improvement.

WAQZ: Consistent. Consistently low-rated. Not world's best signal, but good in upscale parts of town. Do they take advantage of that?

WVMX: No stampede for Whoopi. No mass evacuation either. Stay the course in morning, somehow try to get some of those Jammin' Oldies listeners. Several stations seem to want to do that, without actually playing too much J.O. or using the phrase or the morning talent. Including the station that bought the format.

(Side issue: Would the FTC say it was okay for GM to pay DCX for the rights to the PT Cruiser and stop making it so the HHR would sell better??)

WMMX: Did Butler and Warren people suddenly start listening to this?

WDBZ: Not setting world on fire. Poster in recent expecting 1+ for WCIN had better expect very smart programming there. Both these stations could lose a bit to the new Mojo. I think we all expect they're going to have a certain amount of ratings, and they're not all going to come from 94.9)

WDJO: Why a weak book for a basically daytime AM in summer when strong in spring?? Catastrophic drop, or was spring book a margin of error issue (margin of error in radio ratings seems tiny compared to political opinion polls, but we don't expect public opinion polls to deal with fractions of a point. Margin of error for low-rated stations is huge. I don't have the odds in front of me, but I'm guessing the only ranking in this whole book we can be 95% sure of is WLW #1.)

 

[radiofriend1]

dumb question from somebody a little familiar w/cincy but on the other coast..........

what is the story with mojo? i've seen bits & pieces about freq swaps, etc., but is mojo as a station no longer on any frequency there (or did they just move)

thank u

 

[hereinCincy]

dumb question from somebody a little familiar w/cincy but on the other coast..........

what is the story with mojo? i've seen bits & pieces about freq swaps, etc., but is mojo as a station no longer on any frequency there (or did they just move)

thank u

MOJO moved up to the east side to 100.3. It's intellectual property was purchased by RADIO ONE for $5 Million! That left Cumulus cincy an open frequency at 94.9. Star was moved to 94.9 for a better signal, and 96.5 (star's previous home) is about to become something entirely different.

 

[Toddy-0]

Sorry but WMMX has a good product, especially afternoon drive time. Much better (consistently) than Burbank (Sorry Gary....rehire Kevin and bring back variety to the bits!!!!!)

Weekends on WMMX is also better and entertaining.

I expect it to increase in ratings due to word of mouth. It's not just Butler and Warren listeners...it's core Cincinnati/Hamilton and Clermont County too.

 

[Flavin]

WUBE: 3.0 lead over Star last year, 1.8 this year, and now Star gets a better signal?

WPFB: 50,000 watt signal receivable in two decent markets, #3 or #4 in their format with a 1.5, and it's an improvement.


WMMX: Did Butler and Warren people suddenly start listening to this?

Acutally all three of these ratings increases can be explained rather easily. There were more diaries sent out to northern counties of the Cinci Metro. 96.5 has a much better signal than B105 in those upper areas. The Rebel 105.9 broadcasts from there and the Dayton stations come in much clearer in those areas as well. That's what we that are still in the biz call a "nutshell"!