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Interesting Article About CBS-FM

For some reason, programers missed the fact that the "oldies" format was never meant to be static. It was never intended to hit a year-wall, like 1972, and never move beyond it. It was always intended to drop a year at the older edge and add a year at the newer end. In the 80's, like 1985, you might still be playing 1956-1972. Then in 1986, you would start at 1957 and extend through 1973. And on it would go.

The trick is picking songs from the 80's that blend with songs from the 60's. CBS-FM is doing it right. It's the only way to save the format.
 
Agreed. Except for the "dropping the old" part. No reason new generations can't get turned on to older songs. Witness all the teenage girls that got into the Beatles after the movie Across the Universe came out.
 
"Older songs" is one thing; "older milieus" is another. And those who've gotten turned on to Sinatra over the past decade or more would still find the MOR milieu in which artists like him once prospered to be hopelessly square.
 
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