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Interesting Falcons Broadcast Decision

A

atlsportsnut

Guest
They have officially dumped their affiliation with 790 The Zone. I don't know what was paid by 790 to be labeled as the Official Sports Talk Radio Station of the Atlanta Falcons, but it has went away.
It may be that they decided that this was a bad decision to partner with one station against another.
It may also be that they want to be sure to get lots of love from the sports station that is getting the actual ratings in 680.
Scanning the NFL landscape, the Falcons have to have one of the worst flagship decisions in the league.
They get no promotion from it, except the airing of their games.
I may be biased, but 750 would seem like the logical choice with an FM partner.
 
Falcon cheerleaders were on the Zackster show this morning........
DAVE seems to be pushing them (Falcons) about as hard as they can.....considering the Falcons are not exactly a "Hot" commodity at the moment.
I never understood exactly what 790 added to the mix anyway.
 
taylorengineer said:
Falcon cheerleaders were on the Zackster show this morning........
DAVE seems to be pushing them (Falcons) about as hard as they can.....considering the Falcons are not exactly a "Hot" commodity at the moment.
I never understood exactly what 790 added to the mix anyway.
Click to expand...

790 was supposed to add extra promotion for the team in exchange for access. They were also supposed to help CBS with the production of game day broadcasts and ancillary programming. That relationship never really meshed.
 
Interesting. Maybe now Brisket, The Rain Man, et. al. will ask Blank & Co. something other than a softball question now.
 
The Falcons' new contract with Dave-FM is structured differently than in the past. Dave will not own the rights to the Falcons. The team is actually buying time from Dave-FM to broadcast the games. The ad revenue from the games will go to the Falcons and not to Dave. The Falcons are selling the advertising instead of the station.

Of course, it still behooves Dave to promote the broadcasts in order to get ratings and be associated with the team.
 
Either 680 The Fan or 750 AM would be ideal partners on AM Radio. At least you can get these
stations at night past the Brookhaven Marta Station.
 
I think that the Falcons brass is smart enough to know that the sports fans have been choosing 680 shows across the board over 790. Why would they then want to make a partnership with a station with such a smaller peice of the sports fan listening pie?
I'm surprised the Dickeys did not try to do a 680/99X combo broadcast package coem to think of it.
 
atlsportsnut said:
I think that the Falcons brass is smart enough to know that the sports fans have been choosing 680 shows across the board over 790. Why would they then want to make a partnership with a station with such a smaller peice of the sports fan listening pie?
I'm surprised the Dickeys did not try to do a 680/99X combo broadcast package coem to think of it.
Click to expand...
When was the last time the contract came up? My guess would be before 680 really started kicking 790's tail and before Susquehanna sold out to Cumulus.

The previous owner of 680 (Midwestern/Ring Radio?) did do combos of 680 and 104.7 (e.g., Ga. Tech) back before they sold 104.7 to Salem.
 
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