because D&C isn't always a sports show... at least compared to other shows on the station. It would seem odd to have it compete with the Big Show. What other options do Dennis and/or Callahan have for radio?
Not very many. Of the options presented, none seem to make much sense when you really look into them.
Late mornings on WTKK wouldn't seem to be viable. It would give WTKK a payroll equivalent to 60% of current billing, figuring 1.5 mil for Carr, 1 mil for Severin, and close to 2 mil for D&C, plus Graham, Eagan and Broude. They would never come close to equaling their current audience (because the bodies just aren't there), couldn't command their current premium ad rate which makes them worth the money, and would be up against Dale and Holley, who are kicking midday butt in the numbers with the sports crowd. And, D&C is still 80% sports based, not exactly WTKK long suit.
I guess they could go to WBCN, but that would entail O&A going away from mornings, and the listener response to WBCN electively canning O&A for D&C would make the mouthbreathers at SaveWRKO come across as the Yale Debating Team. Plus, how much better could they do than O&A to justify the added expense. Still, this one makes more sense than any of the others.
The idea that they'd go to some vague FM regional startup, just more cannon fodder for WEEI's net, is just a non-starter, from a lot of perspectives, from individual egos to money.
Re-signing them and then moving them to PMD on WRKO seems to make the least sense of all. You forfeit their billing power right off the bat, plunk sports talk (or, more precisely, 'guy talk") into an issue oriented line-up, and leave WEEI trying to find a replacement for a morning show with killer numbers and killer billing. And, as Rac mentioned, it would put them up against The Big Show. Why? What would possibly be gained?
I still believe that D&C will stay with WEEI. The current 'lockout' would seem to be a pretty good move. Force the issue before you get into the important Fall book rather than be left holding the bag in the middle of September and trying to play catch up with new talent.
I don't read a whole lot into the current collection of fill-ins, because August is a typical throwaway month for radio - but, my gawd, Mustard and Johnson? Gives a whole new dimension to the expression 'throwaway.'
If I've misread any tea leaves here, please let me know. Could make for an interesting discussion
Regards,
TSB
but if they move things around there's plenty of possibilities!