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Interesting point of view - from the inside

You must admit this one is funny AND on target! :D




7) Alliteration
March 19, 2008 by Stuff Radio People Like

There is no greater accomplishment in the mind of a Radio Person than that perfect alliteration.
Webster defines it as: the repetition of usually initial consonant sounds in two or more neighboring words or syllables.

To a Radio Person this is very nearly a prerequisite of the job.

You take your name or the name of your show and match it up with a word and then call it a benchmark of your show, sell it to a sponsor and you my friend are not only one smart DJ but certainly have the makings of a top notch Program Director.

Here are some tried and true examples.
“The Hot 8 at 8” You take the 8 hottest songs and you play them at, you guessed it, 8 O’clock.


Do you have a competitor in the market?
Kill their countdown with “The Nightly 9 at 9” they will shutter in your benevolent presence.


Well, what if you are an afternoon Radio Person?

I give you “The Drive at Five”

This way you don’t actually have to do anything.
You don’t change the music, play requests or give anything away and you can still sell it to a sponsor, alliteration at its best.
 
DavidEduardo said:
George9 said:
http://stuffradiopeoplelike.wordpress.com/

I found this recently and think radio people currently employed in the industry would enjoy it.
Click to expand...

I gotta' find out what that blogger is smoking/snorting/swallowing and make sure to stay away from it.

C-L-U-E-L-E-S-S
Click to expand...

Ah, but to use the old radio industry alibi, it's "entertainment". Who cares if it utters what you feel to be untruths or misleading statements, as long as it "entertains" a good amount of its readership. And if you don't like it, just...don't read it.
 
adma said:
Ah, but to use the old radio industry alibi, it's "entertainment". Who cares if it utters what you feel to be untruths or misleading statements, as long as it "entertains" a good amount of its readership. And if you don't like it, just...don't read it.
Click to expand...

Parodies generally are more successful if they have some element of reality in them. That one does not. It's not particularly funny, as it is just an ill-informed rant about what someone who knows nothing of radio imagines it to be.
 
DavidEduardo said:
It's not particularly funny, as it is just an ill-informed rant about what someone who knows nothing of radio imagines it to be.
Click to expand...

But by this standard, how many people "know something of radio"? At least, enough to find it "not particularly funny", the way you do?

Maybe "not particularly funny" might better describe the net effect of such accumulated so-called untruths and figments of the imagination upon the radio industry...
 
This thread brought back a memory to me of a PD I had back in the '80s. He told me to see all of it as stage magic...nothing but smoke and mirrors ;) Perhaps, that is why I like the movie, "The Prestige" for it reminds me of that and our industry ;D
 
You can't help but laugh at the new post about the spring book.
 
George9 said:
You can't help but laugh at the new post about the spring book.
Click to expand...

Were it about 1974 or 1975 or even 1977, way before continuous measurement, and in the early stages of Arbitron, that would be funny... really funny. It's so out of date, though, that it is not really funny today. The humor in the "Spring Book" think is, in fact, not well explained. The radio industry was shifting from programming for The Pulse and Hooper and could not explain anything except "tighten it up" in the effort to understand a new survey methodology.

In a sense, the whole blog is in a time warp. The Outback thing refers to a format flip and CHR battle that took place just shy of 20 years ago, in fact. And the facial hair thing had to go back to long-deceased "Wolfman" photos to make it's point.

Lame.
 
DavidEduardo said:
. And the facial hair thing had to go back to long-deceased "Wolfman" photos to make it's point.

Lame.
Click to expand...

So? Wolfman Jack may be dead, but he and his iconic visage sure ain't forgotten--sure, the blog refers to him in the present tense, but it isn't like it's seriously passing him off as "in the present tense". And you neglected to mention that it traces the so-called Wolfman visual lineage to the present via Mancow/B&T/O&A.

What truly is lame is your assumption, I guess, that potential readers are too historically and culturally stupid to get the message. (Well, perhaps they *would* be, if they're akin to the demos that commercial radio deems "marketable"...)
 
(Well, perhaps they *would* be, if they're akin to the demos that commercial radio deems "marketable"...)
Click to expand...


herein lies the beauty!
 
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