Interesting September Ratings

[RoddyFreeman]

It looks like the demise of The Beat affected Q100 more than any other station. The Groove and Hot 107-9 appear to have benefited also.

When you add WSB-AM and WBTS-FM, which are shown separately, WSB went from a 5.5 to a 7.5 share in Persons 6+. I think we need to wait a couple of months to get a better idea of what the simulcast is doing. Some of that share could have been trial. In any case, it's evident that a significant number of WSB listeners switched from AM to FM.

And The Bull is for real, now up to #8 in 6+.

And yes, this is 6+ and not demos. But it's enough to provide an idea of what's going on.

 

[DToTheJ]

It looks like the demise of The Beat affected Q100 more than any other station.

Which begs the question... oh, never mind, this is way too easy... ;D

 

[kal30005]

About a year ago, I suggested that WSB simulcast on a lesser performing FM frequency (wasn't expecting 95.5), but people here said it was a bad idea and wouldn't generate any new listeners.

I'm sure lots of AM listeners switched to the FM signal, but in addition, I think what we'll find is that WSB opens up a whole new market of younger people who didn't even really know the station existed because they don't even really know what AM radio is.

I know I find myself listening a lot more.

 

[gregg75]

I said WSB Talk would be #2. Sorry to all those who predicted they'd be #1.
Oldies 106 is down. They need fewer (pre 1965 songs) and less talk/blabber.

 

[jabba17]

Oldies 106 is down. They need fewer (pre 1965 songs) and less talk/blabber.

Don't say that too loud or goodtimesandgreatoldies will take offense

A few months back, I analyzed what True Oldies was playing by looking on yes.com. The playlist may have changed (as they often do) but the playlist seemed to be pretty evenly split between post-British Invasion 1960s and 1970s pre-disco AM gold. Except for a handful of Beatles and Beach Boys songs, there was next to nothing before 1965. Post-disco 1970s had some representation and there were a few New Wave and other early-1980s songs in the mix too, but the playlist was centered on about 1967 or 1968 to about 1977-1978.

 

[Talk_Dude]

Oldies 106 is down. They need fewer (pre 1965 songs) and less talk/blabber.

Don't say that too loud or goodtimesandgreatoldies will take offense

A few months back, I analyzed what True Oldies was playing by looking on yes.com. The playlist may have changed (as they often do) but the playlist seemed to be pretty evenly split between post-British Invasion 1960s and 1970s pre-disco AM gold. Except for a handful of Beatles and Beach Boys songs, there was next to nothing before 1965. Post-disco 1970s had some representation and there were a few New Wave and other early-1980s songs in the mix too, but the playlist was centered on about 1967 or 1968 to about 1977-1978.

Most people old enough to remember pre-1965 oldies from when they were new are in their 60's and 70's now. No radio station cares about reaching them. I can remember when there were stations that played "oldies" from the 30's and 40's in the 1960's (though they weren't called oldies) to reach adults who were teenagers in the 30's and 40's. When that generation got too old, they stopped playing that music. If you want to hear songs from the 50's and 60's, don't count on hearing them on stations looking to attract listeners in the age demographics that advertisers want.

Basically, if you were in high school when Buddy Holly was alive, or even when the Beatles played on Ed Sullivan, no one in radio cares about whether you listen to their station or not.

 

[gregg75]

It seems every time I tune into 106 Scott Shannon is blabbing about some great song from the 50's, and then he plays it. I've learned that usually when Shannon starts talking it up.........there are about 5 minutes of commercials to follow. That's the best time to find something else.

 

[jabba17]

Oldies 106 is down. They need fewer (pre 1965 songs) and less talk/blabber.

Don't say that too loud or goodtimesandgreatoldies will take offense

A few months back, I analyzed what True Oldies was playing by looking on yes.com.  The playlist may have changed (as they often do) but the playlist seemed to be pretty evenly split between post-British Invasion 1960s and 1970s pre-disco AM gold.  Except for a handful of Beatles and Beach Boys songs, there was next to nothing before 1965.  Post-disco 1970s had some representation and there were a few New Wave and other early-1980s songs in the mix too, but the playlist was centered on about 1967 or 1968 to about 1977-1978.

Most people old enough to remember pre-1965 oldies from when they were new are in their 60's and 70's now. No radio station cares about reaching them. I can remember when there were stations that played "oldies" from the 30's and 40's in the 1960's (though they weren't called oldies) to reach adults who were teenagers in the 30's and 40's. When that generation got too old, they stopped playing that music. If you want to hear songs from the 50's and 60's, don't count on hearing them on stations looking to attract listeners in the age demographics that advertisers want.

Basically, if you were in high school when Buddy Holly was alive, or even when the Beatles played on Ed Sullivan, no one in radio cares about whether you listen to their station or not.

You might find this thread interesting: http://boards.radio-info.com/smf/index.php?topic=168786.10

 

[Talk_Dude]

Oldies 106 is down. They need fewer (pre 1965 songs) and less talk/blabber.

Don't say that too loud or goodtimesandgreatoldies will take offense

A few months back, I analyzed what True Oldies was playing by looking on yes.com. The playlist may have changed (as they often do) but the playlist seemed to be pretty evenly split between post-British Invasion 1960s and 1970s pre-disco AM gold. Except for a handful of Beatles and Beach Boys songs, there was next to nothing before 1965. Post-disco 1970s had some representation and there were a few New Wave and other early-1980s songs in the mix too, but the playlist was centered on about 1967 or 1968 to about 1977-1978.

Most people old enough to remember pre-1965 oldies from when they were new are in their 60's and 70's now. No radio station cares about reaching them. I can remember when there were stations that played "oldies" from the 30's and 40's in the 1960's (though they weren't called oldies) to reach adults who were teenagers in the 30's and 40's. When that generation got too old, they stopped playing that music. If you want to hear songs from the 50's and 60's, don't count on hearing them on stations looking to attract listeners in the age demographics that advertisers want.

Basically, if you were in high school when Buddy Holly was alive, or even when the Beatles played on Ed Sullivan, no one in radio cares about whether you listen to their station or not.

You might find this thread interesting: http://boards.radio-info.com/smf/index.php?topic=168786.10

Marginally interesting. It reinforces the fact that the definition and perceptions of "oldies" or any other form of vintage music like "classic rock" are rather like the 6 blind men who tried to describe an elephant.