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Interesting situation on the East End

R

radiorad

Guest
I just took a look at the East End trends that came out. Without divulging any specific numbers, it appears that WBAB, WBEA, WBLI, WDRE, WLVG and WRCN are in a statistical dead heat.

Does this have any meaning?





The Radish
 
> I just took a look at the East End trends that came out.
> Without divulging any specific numbers, it appears that
> WBAB, WBEA, WBLI, WDRE, WLVG and WRCN are in a statistical
> dead heat.
>
> Does this have any meaning?
>
>
>
>
>
> The Radish
>
WDRE will own the East End book this summer; it's all about the "DanceFloor",bay-bee!
 
Not really. The book sample is so small that it is very likely that most stations will end up statistically close to one another. Also, the small sample accounts for the huge fluctuations that are seen from book to book. The only real consistent trend I've noticed is WLNG, WEHM and WALK alternating the top 3 positions for the past few books. Everything else has been all over the map.

> I just took a look at the East End trends that came out.
> Without divulging any specific numbers, it appears that
> WBAB, WBEA, WBLI, WDRE, WLVG and WRCN are in a statistical
> dead heat.
>
> Does this have any meaning?
>
>
>
>
>
> The Radish
>
 
> > I just took a look at the East End trends that came out.
> > Without divulging any specific numbers, it appears that
> > WBAB, WBEA, WBLI, WDRE, WLVG and WRCN are in a statistical
>
> > dead heat.
> >
> > Does this have any meaning?
> >
> >
> >
> >
> >
> > The Radish
> >
> WDRE will own the East End book this summer; it's all about
> the "DanceFloor",bay-bee!
>
Here we go again... Who was it who was going to rule the east end last summer????
 
> > > I just took a look at the East End trends that came out.
>
> > > Without divulging any specific numbers, it appears that
> > > WBAB, WBEA, WBLI, WDRE, WLVG and WRCN are in a
> statistical
> >
> > > dead heat.
> > >
> > > Does this have any meaning?
> > >
> > >
> > >
> > >
> > >
> > > The Radish
> > >
> > WDRE will own the East End book this summer; it's all
> about
> > the "DanceFloor",bay-bee!
> >
> Here we go again... Who was it who was going to rule the
> east end last summer????
>
I believe that was "The Blaze"....and they are still in the game , now as "The Beat"; it'll be an interesting summer.
 
Speaking of interesting WFNY/WXRK never showed in the east end book when Howard was there. But there it is! Bucks the national trend.

DLR is coming on in the hamptons!



> > > > I just took a look at the East End trends that came
> out.
> >
> > > > Without divulging any specific numbers, it appears
> that
> > > > WBAB, WBEA, WBLI, WDRE, WLVG and WRCN are in a
> > statistical
> > >
> > > > dead heat.
> > > >
> > > > Does this have any meaning?
> > > >
> > > >
> > > >
> > > >
> > > >
> > > > The Radish
> > > >
> > > WDRE will own the East End book this summer; it's all
> > about
> > > the "DanceFloor",bay-bee!
> > >
> > Here we go again... Who was it who was going to rule the
> > east end last summer????
> >
> I believe that was "The Blaze"....and they are still in the
> game , now as "The Beat"; it'll be an interesting summer.
>
 
Well speaking of intersting, look at the postion of CC's WKCI 101.3 (KC-101) from New Haven...it's acquitting itself rather nicely with the local stations on the east end...same with rather decent showings usually from CBS Radio's WZMX (Hot 93.7) and CC's WWYZ (Country 92.5)...maybe not the Hartford stations, but think KC-101 could ever try to cross appeal to both CT & LI (since their signal is so strong on the island) and could generate even more revenue and ratings that way?

~RM
 
> Well speaking of intersting, look at the postion of CC's
> WKCI 101.3 (KC-101) from New Haven...it's acquitting itself
> rather nicely with the local stations on the east end...same
> with rather decent showings usually from CBS Radio's WZMX
> (Hot 93.7) and CC's WWYZ (Country 92.5)...maybe not the
> Hartford stations, but think KC-101 could ever try to cross
> appeal to both CT & LI (since their signal is so strong on
> the island) and could generate even more revenue and ratings
> that way?
>
> ~RM
>
I not only hear both KC101 and Country 92.5 from Central Suffolk but they are two of my favorite stations. I don't know if advertisers could be convinced however, to spend their media dollars in that way. Why spend your money on KC101 when you can spend it on BLI etc... Its an intereting question though.
 
> > Well speaking of intersting, look at the postion of CC's
> > WKCI 101.3 (KC-101) from New Haven...it's acquitting
> itself
> > rather nicely with the local stations on the east
> end...same
> > with rather decent showings usually from CBS Radio's WZMX
> > (Hot 93.7) and CC's WWYZ (Country 92.5)...maybe not the
> > Hartford stations, but think KC-101 could ever try to
> cross
> > appeal to both CT & LI (since their signal is so strong on
>
> > the island) and could generate even more revenue and
> ratings
> > that way?
> >
> > ~RM
> >
> I not only hear both KC101 and Country 92.5 from Central
> Suffolk but they are two of my favorite stations. I don't
> know if advertisers could be convinced however, to spend
> their media dollars in that way. Why spend your money on
> KC101 when you can spend it on BLI etc... Its an intereting
> question though.
>
In response to your question...It's already been done! Decades ago...the Big 3 in central/eastern suffolk were...Musicradio 77, Stereo 106, and 99 Rock WPLR! PLR had many a east end club advertising on 99.1FM! This was back in the day of no east end WBAB...and WRCN being a Top 40 at the time. That was the biggest reason why I kept pushing the idea of a change of format at 103.9, eventually to become "The Album Station FM 104". PLR was working on out billing us in the east end as well!
 
> > > Well speaking of intersting, look at the postion of CC's
>
> > > WKCI 101.3 (KC-101) from New Haven...it's acquitting
> > itself
> > > rather nicely with the local stations on the east
> > end...same
> > > with rather decent showings usually from CBS Radio's
> WZMX
> > > (Hot 93.7) and CC's WWYZ (Country 92.5)...maybe not the
> > > Hartford stations, but think KC-101 could ever try to
> > cross
> > > appeal to both CT & LI (since their signal is so strong
> on
> >
> > > the island) and could generate even more revenue and
> > ratings
> > > that way?
> > >
> > > ~RM
> > >
> > I not only hear both KC101 and Country 92.5 from Central
> > Suffolk but they are two of my favorite stations. I don't
>
> > know if advertisers could be convinced however, to spend
> > their media dollars in that way. Why spend your money on
> > KC101 when you can spend it on BLI etc... Its an
> intereting
> > question though.
> >
> In response to your question...It's already been done!
> Decades ago...the Big 3 in central/eastern suffolk
> were...Musicradio 77, Stereo 106, and 99 Rock WPLR! PLR had
> many a east end club advertising on 99.1FM! This was back in
> the day of no east end WBAB...and WRCN being a Top 40 at the
> time. That was the biggest reason why I kept pushing the
> idea of a change of format at 103.9, eventually to become
> "The Album Station FM 104". PLR was working on out billing
> us in the east end as well!
>
I used to listen to STONEMAN on WPLR-everyone did; it was basically a Suffolk County station as far as we were concerned; great stuff!
 
Not gonna happen these days. When they put a bridge across the Sound and Arbitron combines markets on both sides of the Sound, then we can talk about it. There's an overpopulation of LI signals needing local East End ad dollars. The fact that WWYZ scores with country shows a format hole on the East End. The listenership on LI to CT Pop and Rhythmic CHR says more about the frequent changes and even mistakes of some local stations than the revenue potential of CT stations on the island. Meanwhile, the consistent players like WBAB, WEHM, WLNG, WBLI and WALK stay highly rated.

WLIR actually has some listenership again even after being so totally trashed by their strange experimental format. If given a choice, people listen locally. When Springfield, Mass. got its own country station, CT's WWYZ became a distant second choice there for that format. Even markets connected by land can be worlds apart when ad sales are considered. The days of WELI reporting Riverhead news or WPLR showing up at LI clubs are long gone. Look at WTNH-TV8. They practically ignore Long Island even with a better signal than NYC stations. Then again, Long Islanders aren't reading the New Haven Register, either.

> Well speaking of intersting, look at the postion of CC's
> WKCI 101.3 (KC-101) from New Haven...it's acquitting itself
> rather nicely with the local stations on the east end...same
> with rather decent showings usually from CBS Radio's WZMX
> (Hot 93.7) and CC's WWYZ (Country 92.5)...maybe not the
> Hartford stations, but think KC-101 could ever try to cross
> appeal to both CT & LI (since their signal is so strong on
> the island) and could generate even more revenue and ratings
> that way?
>
> ~RM
>
 
The Door Swings Both Ways

> Not gonna happen these days. When they put a bridge across
> the Sound and Arbitron combines markets on both sides of the
> Sound, then we can talk about it.

Couldn't have said it better myself. We think of all the great Connecticut signals that cover a huge chunk of Long Island like WPLR, WEBE 108, WICC 600, Star 99.9, KC-101.3, Country 92.5, 960 WELI, and many others. None of the CT stations cover LI newswise, trafficwise or ADwise.

Think of this though, Long Island has some big signals that penetrate well into Connecticut. AM 740 W--- can be heard all the way up to Hartford, Walk 97.5 - I know people in CT who listen often to WALK, WBLI 106, Supposedly WLIE 540 gets up there pretty well now too, WLNG and 101.7 also make it to CT quite nicely. While WLNG does have a jingle that acknowleges CT, you still don't hear much at all in the way of advertising for Connecticut on Long Island Stations.

The truth is there is a bit too much competition in each market by itself for all of the stations to be sustainable. Look at how many stations in both CT and LI are floundering with ethnic formats, block programming and the flavor of the week format. I don't think any of the stations have the resources to be Bi-Shoral.

As was previously stated, build a bridge or two or eight from LI to CT an then we'll talk Turkey, but until then, expect that the Long Island Sound will be a big barrier to Bi-Shoral coverage for LI and CT radio stations.

And yes, our market is extremely weird. Look at how many different books/markts there are in Connecticut. Now look at Long Island, the East End book, which is embedded in the Nassau/Suffolk book which is embedded in the NYC book.

The last point of interest, is that the WLNG website used to point out, maybe it still does, that Montauk is further from Manhattan than Philadelphia is. This is indeed true. Yet an arbitron diary in Montauk will affect the ratings info of NYC.

The radio industry makes no sense.
 
Re: The Door Swings Both Ways

> The radio industry makes no sense.


Agreed. Here's another ratings question. After checking the ratings, not only is BLI tied in trends on the east end, but Z100 is trending up in #18, while BLI has trended down, where they are tied with sister station WBAB.

BLI started using a new voice guy this week, and at the top of the hour, it was stated that they are Arbitron rated #1. Does this mean anybody can say they are "number one" as well?




The Radish
 
Re: The Door Swings Both Ways

> > The radio industry makes no sense.
>
>
> Agreed. Here's another ratings question. After checking the
> ratings, not only is BLI tied in trends on the east end, but
> Z100 is trending up in #18, while BLI has trended down,
> where they are tied with sister station WBAB.
>
> BLI started using a new voice guy this week, and at the top
> of the hour, it was stated that they are Arbitron rated #1.
> Does this mean anybody can say they are "number one" as
> well?
>
>
>
>
> The Radish
>


It seems like anyone can make the #1 claim. Their are so many breakdowns, you have demo breakdowns (both BLI & Z main demos are 18-34), but they could also be breaking it down by area which they have more acess than anytthing we have. For example BLI's signal is very limited (and non existent in some cases) west of the Meadowbrook, so they could be using the area where their signal reaches, or using just Suffolk County as an example. Without eeing the indepth numbers I would bet anything Z wallops BLI in Nassau (afterall half of Nassau's population can't get BLI) and BLI beats Z by quite a bit in Suffolk. Even with their recent slide (which may or may not be due to more western nassau diaries than their should be) I would say more than likley BLI is #1 in Suffolk in their target demo of 18-34, and that could be what they are referring to. Their is also the CUME report which we don't get to see.<P ID="signature">______________
PARTY 105 IS BACK!!!!!!!!!!!!
</P>
 
A few years ago back when their transmitter was at the end of the LIE in riverhead (before the move to Manorville) Party 105 use to do quite a bit of advertising in southern CT, mainly New Haven, but Bridgeport as well. They also did various club gigs in New Haven and a couple though not many in Bridgeport. Most of the advertsing and club gigs were on Long Island, but they did quite a few in southern CT especially New Haven. They really haven't done that since the switch in their transmitter to Manorville (which resulted in a better central Suffolk signal, and limited their southern CT signal. One thing which is interesting is Party 105 does quite a few club gigs in farmingdale where their signal pretty much can't be heard other than on a good car radio or doing tricks with an antenna.


> Not gonna happen these days. When they put a bridge across
> the Sound and Arbitron combines markets on both sides of the
> Sound, then we can talk about it. There's an overpopulation
> of LI signals needing local East End ad dollars. The fact
> that WWYZ scores with country shows a format hole on the
> East End. The listenership on LI to CT Pop and Rhythmic CHR
> says more about the frequent changes and even mistakes of
> some local stations than the revenue potential of CT
> stations on the island. Meanwhile, the consistent players
> like WBAB, WEHM, WLNG, WBLI and WALK stay highly rated.
>
> WLIR actually has some listenership again even after being
> so totally trashed by their strange experimental format. If
> given a choice, people listen locally. When Springfield,
> Mass. got its own country station, CT's WWYZ became a
> distant second choice there for that format. Even markets
> connected by land can be worlds apart when ad sales are
> considered. The days of WELI reporting Riverhead news or
> WPLR showing up at LI clubs are long gone. Look at
> WTNH-TV8. They practically ignore Long Island even with a
> better signal than NYC stations. Then again, Long Islanders
> aren't reading the New Haven Register, either.
>
> > Well speaking of intersting, look at the postion of CC's
> > WKCI 101.3 (KC-101) from New Haven...it's acquitting
> itself
> > rather nicely with the local stations on the east
> end...same
> > with rather decent showings usually from CBS Radio's WZMX
> > (Hot 93.7) and CC's WWYZ (Country 92.5)...maybe not the
> > Hartford stations, but think KC-101 could ever try to
> cross
> > appeal to both CT & LI (since their signal is so strong on
>
> > the island) and could generate even more revenue and
> ratings
> > that way?
> >
> > ~RM
> >
> <P ID="signature">______________
PARTY 105 IS BACK!!!!!!!!!!!!
</P>
 
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