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Interesting Smooth Jazz 92.7 Article

I

Interstate 78

For all of the bad things said about the smooth jazz format in general being a "dying" format and "how long 'til WSJW changes formats," it looks like they're not doing so bad after all. According to this article, the station has no problem selling out of ad availabilities. Go here http://www.groovejazzmusic.com/radio.html and scroll to the bottom where there's an article called "Smooth Jazz lives in South Central PA"
 
Smooth Jazz lives in South Central PA
Paul Scott – PD/MD/Morning Host
WSJW - Smooth Jazz 92.7, Harrisburg, PA

This is who wrote the article you described as success story?...LOL!!!
 
Perhaps there are enough wineries in Central P-A to keep this station afloat. Cause when I listen, which isn't often, I want to break out the Zinfandel and a block of cheese. It is a very relaxing station.

Smooth Jazz has not been favorably looked upon in the Majors though because of the PPM. Some formats have done better than others with this ratings gathering system. That's why the format has been abandoned in droves.

It is the "softest spot" on the dial. There's nothing wrong with owning that position. It used to be occupied by the A/C's but not necessarily anymore.

It's also a very cheap station for Hall to run. And the station is paid for.
 
You're missing the point, Radio Babe. It doesn't matter who the article was written by, Paul Scott, Santa Claus, the Pope, or someone who works at the station. The crux of the article is how they've been successful, by doing things most class C stations don't do, let alone a tiny class A station in Starview. LISTEN to the listeners. Get OUT in public and give the station a good image. Be loyal. Who cares if their ratings are small? The ones they do have are extremely loyal, and advertisers aren't hesitant to purchase the product. Most importantly. The station is paying the bills, so why switch formats just because every other smooth jazz station is jumping ship? Having a popular sister AC station that the ad execs can package sell doesn't hurt either.
 
25-30 years ago every market had a beautiful/elevator music station that was the softest place on the dial. They all did well. Music has changed since then. Jazz is now taken that position. It is a niche format, not for the masses, also stuck on a Class A channel beyond their control. Anyway, they have been running that format for 6 years now. Can you say the same for a flamethrower signal like 106.7?
 
Seriously Radio Babe....what do you have against Hall? Every time there's a post about someone or something at Hall, you're all over like white on rice. Did they not hire you or a family member? You really need to get over this vendetta thing you seem to have.
 
I've worked for quite a few radio companies, and Hall was among the best. If you have a problem with Hall, I would guess that you've got some issues that prevent you from working anywhere in the business.
 
You might have a different perspective if you were part of all the staff's that were let go on that 92.7 frequency.

Let's see Star-view ..then Eagle ...then Big Oldies...ALL of which had more listeners than it's current form.

I don't see "Hall" as anything special...nor do all my friends effected. Sorry.

And I-78...it does matter who wrote the article. It is no more than a self-serving infomercial.

If you believe the story to be the facts then fine...you must also be a member of the hair club for men cause they say it works?

Let me know and I'll get hubby to sign up too.... :)
 
Radio Babe said:
You might have a different perspective if you were part of all the staff's that were let go on that 92.7 frequency.

Let's see Star-view ..then Eagle ...then Big Oldies...ALL of which had more listeners than it's current form.

I don't see "Hall" as anything special...nor do all my friends effected. Sorry.
Click to expand...

Well, guess what, Radio Babe. I AM one of those let go by 92.7! But, you see, I am not bitter. I actually understand why they did what they did. It's not personal. Holding a grudge over a business decision is a tremendous waste of energy, so I got over my disappointment shortly after they let me go. And... imagine this, I even listen to Smooth Jazz from time to time! There's my perspective - it's called "positive living."
 
Radio Babe said:
And I-78...it does matter who wrote the article. It is no more than a self-serving infomercial.
Click to expand...

How is an article, on groovejazzmusic.com, a self-serving infomercial? groovejazzmusic.com is a smooth jazz music charting website read practically only by people in the business. The only thing that article is doing is encouraging other smooth jazz stations to stay on-the-course and not jump ship, and musicians to keep making the music because it's still viable, as long as the radio stations playing it give a crap. And no, before I'm asked "what, do you work at Hall?" Nope. Never did. I know of no one there. Nothing. I'm just am an observer who's been in the radio business for awhile, and from what I'm hearing as a casual listener, Hall seems to know what they're doing on their properties.
 
Interstate 78 said:
Radio Babe said:
And I-78...it does matter who wrote the article. It is no more than a self-serving infomercial.
Click to expand...

How is an article, on groovejazzmusic.com, a self-serving infomercial? groovejazzmusic.com is a smooth jazz music charting website read practically only by people in the business. The only thing that article is doing is encouraging other smooth jazz stations to stay on-the-course and not jump ship, and musicians to keep making the music because it's still viable, as long as the radio stations playing it give a crap. And no, before I'm asked "what, do you work at Hall?" Nope. Never did. I know of no one there. Nothing. I'm just am an observer who's been in the radio business for awhile, and from what I'm hearing as a casual listener, Hall seems to know what they're doing on their properties. Not just Smooth Jazz either. WROZ is one of the best AC stations I've ever heard, too.
Click to expand...
 
I have to agree with I 78. I'm not the biggest Smooth Jazz fan but I applaud someone who is positive about their craft and promotes it. I'd be willing to bet that on the satisfaction meter of Central Pennsylvania Radio Employees, Hall staffers would probably be at the top. Certainly both at the corporate level and the local level, management has done a great job in the fact that nobody on the air has been shown the door during this economic turndown of the last year and a half. That in itself says alot.
 
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