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Interesting Viewpoint

M

Musicradio

Guest
I saw this in a newspaper from North Carolina:



"That’s one of my biggest gripes with today’s radio: There are no surprises. Why do you think more people are opening their wallets to subscribe to satellite radio? On Sirius and XM Radio, they aren’t always being fed the same feeble rotation of preapproved, test-marketed songs."


Any comments???
 
I'm sure the songs on XM are test marketed as much as they are on terrestrial radio, but perception is everything.<P ID="signature">______________
Have a Happy New Year!
http://www.thebig8.net/have_a_happy_new_year_with_cklw.mp3</P>
 
> I saw this in a newspaper from North Carolina:

> "That’s one of my biggest gripes with today’s radio: There are no surprises. Why do you think more people are opening their wallets to subscribe to satellite radio? On Sirius and XM Radio, they aren’t always being fed the same feeble rotation of preapproved, test-marketed songs."
> Any comments???


It's easy to sneer at "preapproved test-marketed song" formats, but by definition, that means large numbers of people want to hear them. As with TV programming, the list of the most popular material may depress you, but you can't deny it's the most popular. Most people don't like surprises, they want to hear and see familiarity. Over 50 years of radio and TV ratings prove this again and again.

For those who do want surprises, new technologies like satellite radio, streaming, podcasts and downloading are wonderful alternatives to the mainstream, but there will always be a mainstream. It is shrinking now that it's not the only game in town, but it won't be going away.

ps I don't know if Sirius and XM make their "ratings" public, but I'd bet anything that their most popular channels are the ones that sound like regular radio (without the commercials).
 
> I saw this in a newspaper from North Carolina:
>
>
>
> "That’s one of my biggest gripes with today’s radio: There
> are no surprises. Why do you think more people are opening
> their wallets to subscribe to satellite radio? On Sirius and
> XM Radio, they aren’t always being fed the same feeble
> rotation of preapproved, test-marketed songs."
>
>
> Any comments???

Another journalist who failed to do his research before writing.

The "more people" still amount, nationwide, to less people than listen to terrestrial radio in the New York City market alone.

Do you know why XM and Sirius don't show up in the Arbitron ratings? Because there aren't enough listeners in any one market, listening to any specific channel, to total above the threshold for inclusion.

Satellite radio has a long way to go before statements like the one presented in the newspaper have any realistic meaning.<P ID="signature">______________


</P>
 
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