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Interesting WFAN article

If the decision is made to blow up a CBS owned FM in NYC, the smart move is to blow up WCBS-FM.

It's probably the most expensive station to operate, and it plays to an increasingly aging demographic that's just not as desirable to advertisers as the demographics targeted by Fresh and Now. Lite-FM, Z-100, and WKTU are huge billers...and it makes sense for CBS to target them.
 
Lee Anderson said:
Is there really that much money in sports radio, that a company can afford to blow out 3.5 million listeners by killing off the "Fresh" brand?
Click to expand...
Today's InsideRadio has an article suggesting that advertisers adore it. It has a Power Ratio of 1.79, indicating that revenue tends to be almost twice what the ratings numbers would suggest.
But the article also indicates that putting the format on FM does not necessarily make a huge difference in earnings-content is more important than the band being used.
It cites a market manager for Entercomm who seems to have mixed feelings about flipping their "successful adult hits station" WEEI to a simulcast of WEEI AM sports, in the Boston area.

From todays InsideRadio: http://insideradio.com/Article.asp?id=2489354&spid=32060
 
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