Internet AD Share surpasses Radio....

[radiopilot]

Funny but aren't alot of people here claiming the internet is a lost cause?

http://www.bridgeratings.com/

If this is true than maybe alot of people aren't listening to terrestrial radio as thought to be....

Radiopilot

 

[Mike Walker]

Apples and oranges. Most internet advertising is TEXT and/or graphics, NOT AUDIO. There are very few internet-only radio stations that are profitable. Even the biggies. Internet radio is great. I listen A LOT. But from a financial standpoint, it's a black hole into which 'netcasters have poured billions, and should be preparing to pour still more as royalty fees go up for web-only stations, but not for broadcasters who stream. 'Nuff said.

Compare TERRESTRIAL AUDIO SERVICES with INTERNET AUDIO SERVICES, and PROFITABILITY FOR BOTH. There ain't any talk about shutting down terrestrial stations, and/or moving them to Canada this summer to escape higher fees!

 

[SUPERCASTER]

Mike Walker said:

as royalty fees go up for web-only stations, but not for broadcasters who stream.

Broadcasters who stream have to pay the same rights fees for their streams that anyone else pays for streaming. The only question that remains to be settled is will they have to pay the higher new streaming rates on their HD radio streams as well. Only analog broadcasting is now grandfathered at the lower rates, and there is some question as to whether that should continue.

 

[Mike Walker]

As I said...rates going up for web only stations, but not for terrestrial broadcasters who stream.

By the way...I know lots of radio stations who do things like publish weekly newspapers, sports journals, sell advertising on the web, etc...and none of it is RADIO AD REVENUE. And part of that web ad revenue is from RADIO STATIONS! It's not as if there are the "web people" and then the "radio people". Radio stations were among the earliest users of the web for distribution of audio, text, and other features, and some of the best news and multimedia sites are from radio stations and networks. NPR's website has an AMAZING assortment of content...news, music, live feeds, all free (for instance).

Want to hear a truly unique radio format? Check out WNCW Spindale NC http://www.wncw.org Pretty damn good sound quality on the "interweb" too. You see...it's not a truck, it's a series of tubes...

 

[SUPERCASTER]

Mike Walker said:

As I said...rates going up for web only stations, but not for terrestrial broadcasters who stream.

Not true. NPR stations are protesting the higher internet streaming rates for their stations. Some of the commercial broadcasters are hoping the higher rates will kill the internet streaming competition, making it disappear, and are therefore not protesting the new streaming rates.

http://www.copyright.gov/legislation/dmca.pdf

Broadcast Simulcasts $0.0088 per aggregate tuning hour for broadcast simulcast programming not reasonably classified as news, talk, sports or business programming.

Source:
http://www.soundexchange.com/licensee/licensee_cws.html

 

[Mike Walker]

It IS true. NPR negotiates separately from commercial broadcasters.